Tag Archives: Chiat/Day

The Ahh-inspiring evolution of Art Center’s Advertising program

It was a David and Goliath story. For real. At the El Segundo creative agency named for the ancient adversaries—with heavyweight clients including Kia, Vizio and the California Lottery—interns Abe Chuang and Sef Chang found out how fierce a deadline can be. After the two Art Center Advertising majors presented the chief creative officer (CCO) with what they thought were their best ideas for a 30-second TV spot for a new client, he sent them back to the drawing board. What they didn’t realize until later was that the CCO expected the team’s improved, round-two ideas before their next meeting that same day—giving them just 45 minutes’ notice.

It may have been by the seat of their pants, but Chuang and Chang managed to generate a proposal that David&Goliath chose to present to its client. “Nothing motivates like last-minute panic,” says Chuang. “Nowhere is that truer than in advertising.” He has no doubt his Art Center training is what prepared him to succeed in this impatient industry.

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Advertising adds to its deep bench of heavy hitting faculty

Jason Nitti

Jason Nitti

Let’s start the fall by congratulating all of our 2014 award winners. We had a stated mission to win in the major award shows this year, and we did.  Most importantly, we’re beginning to do better work overall. And that, in the long run, will only lead to more awards, better internships, first jobs and more successful careers.

Below is a link to a full list of all of our winners and the awards they’ve won. And again congratulations. It’s a great start. But I’m a greedy guy. And I won’t be happy until we run the table.  That will require more and better entries in more shows, which will lead to more finalists and, ultimately, more hardware.

Here’s to next year.

To that end, we’re adding even more new instructors. They have not only been there and done that; but they’re still doing it every day. They’ve all done plenty of award-winning work at great agencies, and for the clients we admire most: Apple, Nike, Converse, Pepsi, Lexus, Target, Levi’s and more.

Combined with the strong group of teachers we already have, I think it’s safe to say that we have the finest staff the department has ever had, and one that is unmatched at the schools with which we compete.

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