Congratulations to the 20 Art Center students and recent alumni who won ADDY® Awards in the 2013 competition! Students received their awards at the ADDY® Gala on March 14 at the Fonda Theatre in Hollywood.
Many of the Gold and Silver ADDY winners produced their projects in Film/Sell, a 14-week class where Film and Advertising majors collaborate on spec ads for their reels. During the class, students go through tons of ideas before landing a concept they can take into production.
“We help them point out what works and what doesn’t, and how their concept plays into the overall brand identity of the product they’re promoting,” said Chris Gehl, who teaches Film/Sell alongside Clio award-winner Nir Bashan. “Our intention with Film/Sell is to create a class that we would have liked when we were students,” said Gehl. “It’s my favorite class to teach, and it is the first time in 20 years that a class like this has existed.”
Sponsored by the American Advertising Federation, the ADDY® Awards recognize excellence in the art of advertising, graphic design, web design, illustration and photography. The AAF Student ADDY® Awards Competition is designed specifically for college students.