The Industrial Designers Society of America (IDSA) has unveiled the winners of the 2010 International Design Excellence Awards (IDEA) competition—and Art Center topped this year’s list of college wins with five awards!
A celebration of the year’s most inventive and creative product and product concept designs, this year’s competition received the most entries since its beginnings 30 years ago.
The 2010 IDEA jury, made up of 18 world-renowned designers and design thinkers, spent weeks previewing entries online and two-and-a-half days of face-to-face evaluation and debate. Judging criteria focused on eight areas of industrial design excellence: innovation; benefit to the user; benefit to society and natural ecology; benefit to the client; visual appeal and appropriate aesthetics; usability testing, rigor and reliability for the design research category; and internal factors, methods and implementation for the design strategy category.
1881 “American Red Cross Fashion” Branding Strategy
Koo Ho Shin, GradID
Faculty: Andy Ogden, Steve Montgomery, Katherine Bennett
Spirit: New-Generation Sustainable Automotive Seat
Magdalena Paluch, GradID
Faculty: Heidrun Mumper-Drumm, Fridolin Beisert