Beijing Team “Ghost” Top Winner in 7th Annual Design Competition
For the first year ever, the Formula-E Race has gone global. Known as the race where the rubber meets the road, Formula-E is the annual contest of rubber band-powered miniature cars designed by teams from Art Center and Pasadena Community College. But 2012 will be remembered as the year the Department of Industrial Design at Beijing University of Technology joined the competition – and when the dust settled, the international visitors smoked the locals.
Devoted race fans endured sweltering heat at the August 9th event on Art Center’s Hillside campus to witness Beijing’s team “Ghost” take first place in two races plus Best in Show. Art Center’s team “Ahn and Ahn” took first in The Sinclair Hill Climb track and the team from Pasadena Community College won The Eckles Design, Build, and Approach Award.
A highlight of Art Center’s Graduate Industrial Design (GradID) program, the race is judged by a panel of distinguished industry leaders. This year, the panel included designers from Honda R&D, Disney, BMW Group Designworks USA, LEGO Concept Lab, Tesla Motors, Fisker Automotive, Mattel Hot Wheels, Calty, and Nissan. Judging was based on a variety of criteria including quality, craftsmanship, materials, style, engineering, branding, innovation, and, of course, performance.
Sweating it out as MC for the event was the humorous Matt Gallant, host of ABC’s American Inventory and Animal Planet’s The Planet’s Funniest Animals.
The purpose of the class project is to teach lessons in strategy, product development, science, engineering, design, fabrication, branding, communications, and event planning through a fun and real world product-development experience. In the process, students learn about competition, teamwork, setting goals, and creating design plans that are then executed to varying degrees of success. (more…)