Tag Archives: HQLA

HQ:LA Part 2 Yo Santosa – Creatives calling LA home

Alumna Yo Santosa at Ferroconcrete's downtown studio. Photo: Stella Kalinina

Alumna Yo Santosa at Ferroconcrete’s downtown studio. Photo: Stella Kalinina

For creative professionals, the allure of Los Angeles goes far beyond ‘You can’t beat the weather.’ In this series, ‘HQ:LA,’ we invite you to meet three thriving entrepreneurs who have made the City of Angels their headquarters. Today: Alumna Yo Santosa.

Continuing from our first stop, we head three miles west in the Entertainment District to find another clash of sounds playing out, this one driven by jackhammers and a rumbling cement mixer.

The noise makes it hard to hear Graphic Design alumna Yo Santosa (BFA 00), founder and creative director of design firm Ferroconcrete, whose rebranding projects include helping turn Pinkberry into an international presence, creating motion graphics for TBS, and redesigning the logo for The Today Show.

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HQ:LA Part 1 Noah Minuskin – Creatives calling LA home

Upper-term Illustration student Noah Minuskin in his studio. Photo: Stella Kalinina

Upper-term Illustration student Noah Minuskin in his studio. Photo: Stella Kalinina

For creative professionals, the allure of Los Angeles goes far beyond ‘You can’t beat the weather.’ In this series, ‘HQ:LA,’ we invite you to meet three thriving entrepreneurs who have made the City of Angels their headquarters. Today: Upper-term Illustration student Noah Minuskin.

From ArtCenter’s leafy Hillside Campus in the hills of Pasadena, head 14 miles south on Interstate 5 and you’ll find yourself at the edge of the Arts District in Downtown Los Angeles.

It’s here, in an industrial area where artisanal coffee shops vie for the same space as scrap metal vendors, that you’ll find the pristine studio of tattoo artist and current ArtCenter Illustration major Noah Minuskin.

“It has a unique and raw energy,” says Minuskin, a Bay Area transplant, describing the neighborhood. “It’s generated by the creatives here, who are genuine, passionate and ambitious.”

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