Posts Tagged ‘Wieden+Kennedy’

The Ahh-inspiring evolution of Art Center’s Advertising program

Friday, December 12th, 2014

It was a David and Goliath story. For real. At the El Segundo creative agency named for the ancient adversaries—with heavyweight clients including Kia, Vizio and the California Lottery—interns Abe Chuang and Sef Chang found out how fierce a deadline can be. After the two Art Center Advertising majors presented the chief creative officer (CCO) with what they thought were their best ideas for a 30-second TV spot for a new client, he sent them back to the drawing board. What they didn’t realize until later was that the CCO expected the team’s improved, round-two ideas before their next meeting that same day—giving them just 45 minutes’ notice.

It may have been by the seat of their pants, but Chuang and Chang managed to generate a proposal that David&Goliath chose to present to its client. “Nothing motivates like last-minute panic,” says Chuang. “Nowhere is that truer than in advertising.” He has no doubt his Art Center training is what prepared him to succeed in this impatient industry.

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“Graphic Design USA” Names Faculty and Alumni Among Most Influential Professionals in Advertising

Wednesday, May 29th, 2013
Art Center's Advertising Department Chair Gary Goldsmith. Photo: Chuck Spangler

Art Center’s Advertising Department Chair Gary Goldsmith. Photo: Chuck Spangler

This year, Graphic Design USA turns 50 years old. To celebrate the occasion the magazine has asked its readers to name the most influential graphic designers, art directors, corporate design departments and more of the past 50 years.

The publication plans to unveil the results of its 50th Anniversary Survey throughout the year. Not surprisingly, several Art Center faculty and alumni have made the list so far.

For this post, we’ll focus on Art Center alumni from the world of advertising in the survey, which includes Advertising Department Chair Gary Goldsmith ADVT 81 listed among the “Most Influential Art Directors of the Last 50 Years.”

“I’m honored to be included in that group,” said Goldsmith of making the list, a space he shares with fellow alumni David Peterson GRPK 88 and Tracy Wong ADVT 84. “I know most of them, and have worked with many of them during my career.”

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