Do you remember earlier this year when Google ran an ad during the Super Bowl? Here it is below. Take a quick look—we’ll wait:
OK. What is interesting about this ad—despite the fact that it is for a company whose CEO once called advertising “the last bastion of unaccountable spending in corporate America”—is that it was created by a group of advertising and design students dubbed the “Google 5.” Recent Art Center Media Design program graduate Jonathan Jarvis was one of five chosen from a pool of 400 applications.
From AdAge: “The 5 program is an experiment launched last year by the Google Creative Lab and its executive creative director, Robert Wong. The company sent a call out to 12 schools searching for interesting talent who would work inside the Creative Lab for a year and then be sent out unto the industry. So, with the Google 5, the company gets new creative blood and the industry gets young talent that is schooled in Google, and, by extension, the post-digital/new advertising way—tech-forward, open-source, collaborative and smart.”
The 5 worked on a wide range of projects, from the Nexus phone to Hulu ads to the Google Christmas card. Their year-long tenure ended in June. But the new Google 5 have arrived—and it includes Chris Lauritzen, a designer/”wild card” from Art Center ‘s Media Design program.
We can’t wait to see what they produce. They’re already tackling projects including Google search, Google TV and the Chrome browser.
Read more in this fascinating story at AdAge: Meet the Google 5, the Team Behind ‘Parisian Love’ Super Bowl Spot