Today at 10:21 a.m., millions of people across California will drop, cover and hold on as part of the 2010 California ShakeOut.

ShakeOut—formerly the Great Southern California ShakeOut—was launched in 2008. The Designmatters project, The Los Angeles Earthquake: Get Ready, was launched in conjunction with the event. An integral part of the acclaimed project was a PSA directed by Art Center alumnus Theo Alexopoulos.

The short film, Preparedness Now, was commissioned by the USGS Multi-Hazard Demonstration Project to depict the physical, social and economic consequences of a massive earthquake. In 2010, Preparedness Now was one of three components of project recognized for groundbreaking design by inclusion in the Cooper-Hewitt National Design Museum-Smithsonian National Design Triennial exhibition, Why Design Now?

In honor of today’s ShakeOut, enjoy the film below: