Graphic Design student Paul Hope

Congratulations to Graphic Design student Paul Hoppe for winning a prestigious Adobe Design Achievement Award in the Application Development category for “Exploratorium: Generative Identity,” a brand identity generation system he designed for San Francisco’s Exploratorium museum in Brad Bartlett’s Type 4: Transmedia course.

“The [Exploratorium] wanted their identity to reflect the ever-changing nature of the world around us, and simultaneously encourage us to explore our dynamic world,” wrote Bartlett in his project description.”The project allows for infinite variation of the brand mark. No two logo iterations are exactly alike. Supporting elements such as alphabet, texture, and background, can also be generated for use across the design spectrum, including print, web, motion, and interactive design.”

Read more about Hoppe and his project here.