Inside the extended-play version of the Microsoft Surface DesignStorm video

 

Earlier this month, we posted a teaser trailer capturing highlights from a DesignStorm in which students conceived innovative uses for click-on attachments (code name: Blades) to Microsoft’s Surface tablet. The three-day session consisted of a group of students from the College’s various design departments facilitated by Graphic Design faculty member Gerardo Herrera along with Product Design instructor, Todd Masilko and Jeff Higashi, who teaches both Graphic and Product Design.

DesignStorms are Art Center’s trademarked immersive workshops which pairĀ  expert faculty with select upper-term design students with sponsors to form multidisciplinary teams. Over the course of the collaboration, the teams apply an intensive design methodology to identify opportunities for deeper exploration and innovation.

The above video (directed by Art Center Film alum, Erik Anderson) takes a close-up view of the tsunami of actionable ideas generated by this DesignStorm. Of course, this was particularly fertile subject-matter for Art Center’s community of technophile artists and designers, for whom tablets play a dual role as both creative canvas and muse for future innovation.

This video offers a rare window onto that creative process, from ideation to prototype presentation. Hopefully this will serve as a source of inspiration for seeing beneath the surface and finding creative ways to innovate and expand upon the things you use and love most, technological and otherwise.

 

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