In a Summer Term Sponsored Projects course, Online Avatars & Digital Landscapes, IMVU, the world’s largest avatar-based 3D social network, asked ArtCenter students to design 3D experiences that promote social connections.
“IMVU seeks to help our global community build real-life connections in virtual environments,” said Victor Zaud, SVP of marketing at IMVU and an ArtCenter alum. “We provide an interactive space where millions of users experience 3D creations and connect with one another on a deeper level than just chat. As society increasingly relies on online environments to connect, we’re dedicated to partnering with the young innovators who are designing the communication platforms of the future.”
“ArtCenter has a long history of bringing students and brands together to create valuable immersive learning experiences,” said Maggie Hendrie, chair of Interaction Design at ArtCenter. “Year after year, companies like Adidas, Jaguar and Google collaborate with our students and faculty in order to stay relevant and competitive.”
“The IMVU studio is an empowering educational experience because it expands student design skills by allowing them to immediately build and test concepts with millions of people in a live, 3D social environment,” said Jenny Rodenhouse, assistant professor, director of the Immersion Lab at ArtCenter and faculty of the IMVU studio class. Ming Tai, associate professor, faculty director of Graphics Design and Illustration, and faculty of the IMVU studio class, added, “The student teams learn to ideate, design, release, and repeat, iterating on new scenarios that have received real-time feedback. Students are learning how their work can actually facilitate digital socializing within IMVU, not hypothetically.”
“IMVU has been working to spread the power of friendship for over 15 years. It’s not easy to create the warmth of a friend’s smile or the visceral excitement of a concert in a digital world but they’ve made great progress as the world’s leading avatar-centric social network. I’m excited to see them partner with premiere institutions like ArtCenter to push forward the cutting edge and help millions more feel a greater sense of belonging,” adds Shawn Carolan, partner at Menlo Ventures.
Read the entire press release here.
More information about this and other Sponsored Projects can be found on our website.