The following post, originally featured on InnovatePasadena.org, offers a window into the process and results of the creative partnerships Art Center fosters with the corporate community. These alliances have always been fundamental to the College’s educational philosophy, grounded in an empirical hands-on to empowering students to transform their ideas into professional quality works of creative ingenuity.
The Art Center alumni community has been instrumental in sustaining this tradition. In this case, Eric Ayzenberg (Adv), founder of Pasadena’s Ayzenberg Group, lead that charge, enabling current Advertising students to experience the inner workings of a full-service agency’s approach to a social media campaign.