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Finalist in Ron Howard’s Project Imaginat10n experiences Art Center flashbacks. The good kind.

Monday, September 16th, 2013
Kalman Apple's "A Day in the Country"

Kalman Apple’s “A Day in the Country”

Go Back to Art School in your head.  You can see it right? Germanic block letters tattooed between the shoulder blades, or etched in a delicate script on the hip or across the belly. I’m a little old fashioned that way, so I’ve kept it simply as a personal mantra. Whenever I’ve been stumped or creatively blocked, I invoke the mantra to help me get away from the mediocre solutions I’m hoping to avoid.

Recently, the meaning of that phrase came back to me-­‐ and this time from an unlikely place. In this instance, I was up against a seemingly impossible deadline to finish a film. I started shooting on a Wednesday for a project due by 6 AM on the following Tuesday. The deadline was for a contest Canon USA was sponsoring to promote its latest DSLR camera.

The contest was to be judged by Ron Howard and his daughter, Bryce Dallas Howard. You probably remember him best as a child star, brilliant director or the guy who introduces the magic of movies on the tram ride at Universal Studios. When I first heard about Project Imaginat10n, it sounded very much like an Art Center class assignment. Take ten still images, each representing an aspect of storytelling and create a 1-10 minute film inspired by those images. The genesis of this contest comes from a statement Ron Howard made years ago, “We’re all creative.” And to prove it, Canon has stepped up to provide the forum.

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