Congratulations to the 20 Art Center students and recent alumni who won ADDY® Awards in the 2013 competition! Students received their awards at the ADDY® Gala on March 14 at the Fonda Theatre in Hollywood.
Art Center student winners from the 2013 ADDY Awards
Many of the Gold and Silver ADDY winners produced their projects in Film/Sell, a 14-week class where Film and Advertising majors collaborate on spec ads for their reels. During the class, students go through tons of ideas before landing a concept they can take into production.
“We help them point out what works and what doesn’t, and how their concept plays into the overall brand identity of the product they’re promoting,” said Chris Gehl, who teaches Film/Sell alongside Clio award-winner Nir Bashan. “Our intention with Film/Sell is to create a class that we would have liked when we were students,” said Gehl. “It’s my favorite class to teach, and it is the first time in 20 years that a class like this has existed.”
Sponsored by the American Advertising Federation, the ADDY® Awards recognize excellence in the art of advertising, graphic design, web design, illustration and photography. The AAF Student ADDY® Awards Competition is designed specifically for college students.
UPDATE: On April 25, 2013 the 34th Annual College Television Awards awarded five College Emmys to Art Center students! Congratulations to everyone on their wins – below is a list of winners:
Alternative Category: 3rd Place, Filippo Nesci and Tim Hendrix, KOAN Sound – 80′s Fitness
Children’s Program Category: 2nd Place, Carlo Olivares Paganoni and Justin Wells, Cardboard Camera
Commercial Category: 1st Place, Kathleen Lorden, Kia Soul “Funeral”; 2nd Place, Lizbeth Chappell and Josue Lopez, Uncomfortable Situations; 3rd Place, Ellen Houlihan, Todd Glass for GLSEN
Art Center students have been nominated for the 34th College Television Awards, also known as the Student Emmys. This year marks the first time that six students have been nominated in the same year. The nominees will attend the College Emmys Gala Awards on Thursday, April 25, 2013 at the JW Marriot LA Live in Los Angeles.
Lizbeth Chappell, Tim Hendrix, Ellen Houlihan, Kathleen Lorden, Montana Mann and Carlo Olivares Paganoni were nominated in commercial, children’s and alternative categories. All students were nominated along with their respective production teams.
The College Television Awards is a national competition that recognizes excellence in student-produced video, digital and film work. Members of the Television Academy judged entries online, and will announce the winners at the awards ceremony.
Each student had their own story to tell. Mann’s “Obsession” spec commercial for the Calvin Klein men’s cologne examines the question, “what does it mean to be completely intoxicated by someone?”
Lorden’s spec commercial “Funeral” has already won 2012 CLIO® and ADDY® Awards, while “Uncomfortable Situations,” from Chappell, Jamie Yuen and co-producer Josue Lopez, wanted to create an ad for a difficult product. “It’s wild,” said Chappell. “Eagle suits are everywhere until you go looking for one.”
Hendrix created a music video for the song “80s Fitness” by Bristol musicians KOAN Sound with the commissioned help of OWSLA, the same music label as dubstep musician Skrillex.
Paganoni’s short film “Cardboard Camera,” co-produced with Justin Wells, focuses on creative 10-year-old Cameron. Hoping to enter a kids’ film competition, he uses his imagination and the help of two friends to create a movie.
“It was inspired by my own childhood,” said Paganoni. “I created a flat camera made of paper and start ‘imagining’ that I was shooting a movie with it. Since I couldn’t shoot anything, I started drawing the little frames of the movie like storyboards. This was the basis for our story.”
Even before being nominated, Houlihan’s “Todd Glass for GLSEN” PSA was noticed by The Huffington Post and Perez Hilton. Inspired by standup comedian Todd Glass and his decision to come out of the closet on a 2012 episode of the “WTF with Marc Maron” podcast, Houlihan asked Glass to take on the suicide epidemic in the LGBT teen community.
“I pitched Todd on doing a hard-hitting PSA unlike the typical anti-bullying messages we’ve seen before,” said Houlihan. “We wanted to shake people up and be honest about how serious the suicide epidemic facing LGBT youth is, and to show we’re all responsible for our words and how we affect one another.”
Congratulations to all of our Graduate Film Art Center students!
In case you missed it, Dotted Line brings you a monthly roundup of media coverage.
From the success of the student-led Dot Independent Film Festival (DIFF | LA) and the rise of 3D printing, to reflections on the life of Mike Kelley and the connections between art and science, catch up on any news you may have missed with our March media roundup.
“In 1987, [Mike Kelley] began teaching at the Art Center College of Design in Pasadena, a sign among his peers that he had ‘arrived.’”–Kelly Crow writing in the Wall Street Journal. Photographs of Kelley by Grant Mudford in 1989, left, and by Tyler Hubby on December 7, 2011, right.
Pasadena Magazine, “Dieter Rams: The Innovator,” March/April, 2013: Mark Breitenberg’s feature on legendary designer Dieter Rams includes announcement of the Honorary Doctorate Degree he will be awarded by Art Center. Republished by International Council of Societies of Industrial Design, March 18, 2013.
KCRW DnA: Design and Architecture,“What Will We Do With 3D Printers?,” March 19, 2013: Interview with Graduate Industrial Design Chair Andy Ogden about using 3D printers in the home.
The Wall Street Journal, March 14, 2013: “The Escape Artist,” Kelly Crow’s in-depth story about late former faculty member Mike Kelley, “his extraordinary life — and his troubled last days.”
ARTnews Magazine, “Under the Microscope: In museums, schools, and research facilities, scientists and artists are swapping methods to illuminate natural phenomena and solve global problems,” March 2013: Suzanne Muchnic quotes Vice President and Director of the Williamson Gallery Stephen Nowlin and features the Williamson Gallery as a contributor to the growing art/science movement.
STEAM Journal, “Art Meets Science! Get over it . . .,” March 13, 2013: Stephen Nowlin’s essay is featured in The Claremont Graduate University transdisciplinary, international, theory-practice, peer-reviewed online journal focusing on the intersection of art and science.
Zack Snyder Inspires and Credits Art Center for Lasting Friendships, Filmmaking Foundation
Faculty-Produced Movies are Hot Sellers at SXSW, Encourage Next Gen
Director Zack Snyder speaks at DIFF | LA
On March 16, 2013, the Dot Independent Film Festival (DIFF | LA) made a smashing box office debut at Art Center’s Hillside Campus. The daylong event featured award-winning student films from around the world, several prestigious entertainment industry speakers and many inspirational moments shared by the next gen filmmakers in attendance.
Man of Steel director and alumnus Zack Snyder FILM 89 kicked off the creative confab with entertaining comments about his days on campus. He called the experience “art boot camp” and said the attrition rate “was like Vietnam.”
