Category Archives: Advertising

Ad Students Take Home the Gold

At the recent One Club student competition award ceremony in New York, three Art Center Advertising students brought home a most prestigious souvenir—a One Club gold pencil.

From left to right: Brandon Grande, Advertising Department Interim Chair James Wojtowicz, Dawn Kim, Josephine Yatar

The award is the ad student equivalent of winning an Oscar. Students Brandon Grande, Dawn Kim and Josephine Yatar worked as a team to develop an integrated branding campaign, NY Feeds NY, for City Harvest, a food donation service that helps feed the homeless in New York.

Art Center also picked up three merit awards for entries by three other teams.

Congrats to all, and be sure to check out all the Art Center winners at the One Club site!

OutNetwork Presents Mapping at Brewery Annex

OutNetwork, Art Center’s Gay, Lesbian, Bisexual, Transgendered, Questioning, Intersex and Allies (GLBTQIA) student club, will exhibit the work of a dozen artists and designers the L.A. Artcore Brewery Annex in downtown Los Angeles throughout March. The exhibit, Mapping, examines the GLBTQIA community and their location geographically, politically, internationally and locally.

Mapping is an extension of the mission of OutNetwork, which not only supports and embraces a variety of individuals from every socio-economic background, but also provides opportunities for networking and advancement for its members.

An opening reception will be this Sunday, March 6, from 2 to 7 p.m. at the Brewery. Refreshments and hors d’oeuvres will be served.

Art Center students exhibiting in the show include:

  • Lauren Coffin (Advertising)
  • Adam Cottingham (Environmental Design)
  • Natalie Embrey (Photography and Imaging)
  • Richard Funsten (Graphic Design)
  • Braden Graeber (Environmental Design)
  • Jaime Lopez (Graphic Design)
  • Jessamyn Prince (Photography and Imaging)
  • Rene Rodriguez (Photography and Imaging)
  • Bryce Shawcross (Graphic Design)

Alumni exhibiting:

  • Takayuki Shimada (Fine Art)
  • Jason Shorr (Illustration)
  • Jennifer Whitney (Illustration)

The exhibition will be on display through March 31 at L.A. Artcore Brewery Annex. Regular gallery hours are Wednesday through Sunday from noon to 5 p.m.

In Case You Missed It

The Persistent Online Dating Campaign Medal, from Bucher's new book

As you know, there’s always something going on when it comes to Art Center alumni, students and faculty. Some of the latest:

  • Just in time for Valentine’s Day, Advertising alum Stefan Bucher’s new book, You Deserve a Medal, takes a fun look at the battlefield of love. Book signing and reception Feb. 15 at Skylight Books in Los Feliz. http://www.344design.com/ydm/
  • Fine Art alum James Drake, whose work focuses on life on the U.S./Mexican border, chosen for a Texas Medal of Arts award. El Paso Times
  • Graphic Design Chair Nik Hafermaas, along with colleagues at Google and NASA, develop ECloud, a weather-visualizing liquid crystal installation, at Mineta San Jose International Airport’s new North Concourse. San Francisco Gate
  • Photography alum Terry Wild documents impact of drilling on Pennsylvania farmscapes. Lancaster Farming
  • Advertising alum Mike Leon named creative director of Dubuque, Iowa-based creative firm. TH Online
  • Fine Art alum and former faculty member Erik Olson documents Detroit’s vacant buildings. Northville Patch

Art Center Honors Doyald Young

This is turning out to be quite a week for Doyald Young.

Tomorrow night he’ll be honored at a special Art Center reception (RSVPs required) with a screening of Doyald Young, Logotype Designer, a new documentary about Young by lynda.com.

Photo by Louise Sandhaus

At Saturday’s commencement ceremony, he will receive Art Center’s Alumnus of the Year Award for his dedicated work as an educator and lifetime of legendary work in typography, logotypes and alphabets. At Saturday’s commencement, he’ll receive an honorary degree from Art Center, where he studied Advertising in the ’50s, and where he has taught lettering and logotype design in the Graphic Design Department for decades.

We caught up with Young this week to talk to him about Art Center, his thoughts on teaching and those things computers can’t do.

Dotted Line: Congratulations on the alumni award and honorary degree.
Doyald Young:
Thank you! I’m honored and thankful for such honors. I am an amalgam of the people I’ve known whose ideas have permeated my being. I’m blessed—so many people have kindly befriended me. I often wonder, “How do I repay them?”

I believe that teaching and writing books about what I do is a form of payback. Both of which I continue to do, and will, as long as I am able. A priori, how could I not be deeply touched with the awards I’ve received? I’m humbled that Art Center has allowed me to teach these many years, and blessed that I receive support from my fellow teachers and staff.

Dotted Line: What has Art Center meant to you?
Young:
Art Center has been one of the great forces of my life. I learned, most importantly, that our first efforts are just that. They need refinement. A good job is done over and over, and oftentimes is changed again and again when marketing forces or creative directors change their minds. Final art does not emerge full-blown. I make my living making changes.

At Art Center, I learned professionalism, punctuality, and above all, how to continue my skills and burnish my talent. And a mentor of mine, Henry Dreyfuss, taught me the value of a thank-you note.

Dotted Line: You’ve said that you are an educator first, and a designer second.
Young:
It’s true. When I was a student in Mort Leach’s class, he noticed fellow students coming to me for help on their projects. They came to me voluntarily, and I found that I enjoyed helping them. Mort later asked me to become his teaching assistant.

Teaching requires patience. I firmly believe that if you have the gift of teaching, you must pass it on. As Woodrow Wilson said, “You are here to enrich the world, and you impoverish yourself if you forget the errand.”

Continue reading

Doyald Young to Speak at TypeCon2010

Doyald Young (Photo by Louise Sandhaus and courtesy AIGA)

Type makes a big splash when TypeCon2010 takes over the City of Angels next month.

Advertising alumnus and longtime College instructor Doyald Young will be one of the speakers at the annual letterfest, presented by the Society of Typographic Aficionados (SOTA). Registration for the event is now open.

TypeCon2010: Babel
August 17-22
Century Plaza Hyatt Regency, Los Angeles

Summertime Is Showtime

A number of our students and alumni are exhibiting work this summer in galleries around the country. A few current exhibits:

  • Photography and Imaging student Chase Koopersmith has work in the group show Inspired, opening at the Steven Kasher Gallery in New York on July 14.
  • Advertising alum Ed Mell’s solo exhibit, Ed Mell: Paintings of the New West, is currently on display at the Museum of Northern Arizona in Flagstaff.

We’re sure there are some we’ve missed. If you know of any student or alumni shows, let us know.

(Pictured: Outside AB Tool Crib: Matt, Mike, Carey, Steven, John, Mel and Karl by Sharon Lockhart.)

Student-Made PSA Airing on CNN International

CNN International has donated air time to the student-made United Nations Population Fund television spot, When Mother Died, the Family Fell Apart, running it throughout the month of June. The PSA was created in a Designmatters studio that developed an integrated multimedia awareness campaign in support of UNFPA’s Safe Motherhood Initiative. Art Center Advertising, Graphic Design and Graduate Media Design students participated in the project.

United Nations Population Fund (UNFPA) is an international development agency that promotes the right of all humankind to a life of health and equal opportunity.

If you missed the spot on CNN, watch it below:

In Case You Missed It

As you know, there’s always something going on when it comes to Art Center alumni, students and faculty. Some of the latest:

  • Acclaimed author, illustrator and Art Center alum James Gurney’s magical world of Dinotopia comes to life in a new exhibition at the Norton Museum of Art in West Palm Beach, Fla. Artdaily.org
  • Looking for a luxurious electric car? Check out the Maserati Tramontane, a concept vehicle designed by Transportation Design student Ondrej Jirec. Automotto.com
  • Photo alum Justine Maccario has a solo photography show up at Modest Fly Gallery in Tujunga. Closing reception June 26. Modest Fly Gallery
  • Broadcast Cinema alum Keith Wells explores foreign adoption in his latest work. Pasadena Star-News
  • Dana Point Concours d’Elegance announces artists for the 2010 exhibit, chaired by Advertising alum William Motta and featuring work by Transportation Design faculty member Richard Pietruska. Earth Times
  • Illustration alum Frank Ordaz opens a studio in downtown Auburn, Calif. Auburn Journal

(Pictured: “The Excursion” by James Gurney)

Meet Andrew Kapamajian

Advertising student Andrew Kapamajian says that the incredible creativity of his classmates was one of the most surprising things about coming to Art Center.

“You come to Art Center thinking you have the most unique ideas, then you go to class and find at least three or four others there with the same idea,” he says. “It’s frustrating, but it pushes you to think harder.”

Read more about Andrew and his Art Center experience at in this great interview.