Tag Archives: Film

Film Alumnus Directs Most Watched Commercial

Dove Real Beauty Sketches, directed by John X. Carey, sets new record

Viewed more than 114 million times and counting, it became the most watched Internet commercial of all time in less than a month online, the New York Daily News reports. This week it surpassed the previous record holder, the Evian Roller Babies, notes Mashable.

What makes the three-minute video, directed by Art Center College of Design film alumnus John X. Carey for Dove’s Real Beauty campaign, so compelling?

A woman walks behind a curtain, where a forensic artist draws her based on her description of herself. What she doesn’t know is that another person will come in later and describe her as well. When the two sketches are placed side by side, there’s an obvious difference between how these women perceive themselves and how others perceive them. And when the forensic artist asks, “Are you more beautiful than you think?” the video captures their emotional responses.

In the end, they’re all beautiful.

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20 Art Center Students Win 2013 ADDY® Awards

Congratulations to the 20 Art Center students and recent alumni who won ADDY® Awards in the 2013 competition! Students received their awards at the ADDY® Gala on March 14 at the Fonda Theatre in Hollywood.

Art Center student winners from the 2013 ADDY Awards

Many of the Gold and Silver ADDY winners produced their projects in Film/Sell, a 14-week class where Film and Advertising majors collaborate on spec ads for their reels. During the class, students go through tons of ideas before landing a concept they can take into production.

“We help them point out what works and what doesn’t, and how their concept plays into the overall brand identity of the product they’re promoting,” said Chris Gehl, who teaches Film/Sell alongside Clio award-winner Nir Bashan. “Our intention with Film/Sell is to create a class that we would have liked when we were students,” said Gehl. “It’s my favorite class to teach, and it is the first time in 20 years that a class like this has existed.”

Sponsored by the American Advertising Federation, the ADDY® Awards recognize excellence in the art of advertising, graphic design, web design, illustration and photography. The AAF Student ADDY® Awards Competition is designed specifically for college students.

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Art Center featured in The Hollywood Reporter’s annual Top 25 Film Schools ranking

Hollywood Reporter’s Top 25 Film Schools

The Hollywood Reporter has included Art Center’s stellar film program in its new list of the top 25 film schools in the world.

The second annual list of outstanding film educational institutions was decided on by the editors at the entertainment trade publication and an unidentified list of industry insiders.

The Art Center entry mentions alumni Michael Bay, Tarsem Singh Dhandwar (Mirror, Mirror) and visionary director Zack Snyder who’s highly anticipated Superman reboot Man of Steel is set for a June release.  In the story, alumnus Snyder recalls how his mentor, Mike Ahnemann, influenced his career.

Visionary Director Zack Snyder stops by Art Center

Watch the Man of Steel trailer here.