Tag Archives: Live Talks Business Forum

Roger Martin to visit Art Center to share “How Strategy Really Works”

On Wednesday, March 20, Roger Martin, dean of the Rotman School of Management at the University of Toronto and author of The Design of Business: Why Design Thinking is the Next Competitive Advantage, will stop by Art Center’s Ahmanson Auditorium for a free presentation and signing of Playing to Win: How Strategy Really Works, which he co-wrote with A.G. Lafley, the former chairman & CEO of Procter & Gamble.

Working together, Martin and Lafley doubled Procter & Gamble’s sales, quadrupled its profits and increased its market value by more than $100 billion in just ten years. With Playing to Win, they show how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around clear, essential elements that determine business success. The book recounts stories of how Procter & Gamble successfully applied this method to iconic brands such as Gillette, Swiffer and Febreze.

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WATCH: Art Center President Lorne Buchman talks conscious design

Bill Gross, CEO, Idealab in conversation with Lorne Buchman, President, Art Center College of Design from Ted Habte-Gabr on Vimeo.

What defines innovation? Art Center College of Design President Lorne Buchman and Idealab CEO and Art Center Trustee Bill Gross describe it through frugal, real-world projects that make the planet a better place.

During a recent Live Talks Business Forum, Buchman and Gross discussed works-in-progress highlighting Gross’ Idealab, a Pasadena-based think tank for startups.

Through Idealab, Gross created WorldHaus, which manufactures eco-friendly, modular housing in more rural parts of India starting at $2,000.

Gross said his for-profit company has the goal of adding 200 homes in India this year and increasing that number to 1 million houses by decade’s end.

Buchman talked about Art Center’s Designmatters program, which allows students to design for communities in developing countries including India.

Just a warning: The 50-minute video has some static, but the ideas are solid.