Dan Goods drilled a hole in a grain of sand to illustrate the Milky Way’s small size in relation to the universe
Rebecca Gross is a writer-editor for the National Endowment for the Arts.This article was provided to Live Science in partnership with the National Endowment for the Arts for Live Science’s Expert Voices: Op-Ed & Insights.
When Dan Goods was studying graphic design, he figured he’d probably end up at an ad agency or some sort of commercial corporation. But these days, he tackles bigger artistic concerns than choosing an appropriate typeface, layout and color. Much bigger. Like Jupiter-sized big.
For the past 10 years, Goods has worked as a visual strategist at NASA’s Jet Propulsion Laboratory (JPL) in Pasadena, Calif. He works to translate the technical, data-driven language of JPL’s missions into engaging, public-friendly works of art. When negotiating his position, the original idea was that Goods would create visualizations communicating JPL’s work. But the artist pushed back: He didn’t want people simply to see the universe; he wanted them to feel it.