Posts Tagged ‘Steve Jobs’

Dieter Rams Urges Graduates Toward a Responsible Design Ethos

Monday, April 22nd, 2013
Dieter Rams at Art Center

Dieter Rams receives an honorary doctorate of arts from Art Center President Lorne M. Buchman. He concluded his speech by invoking Gandhi’s admonition, “We must be the change we want to see in the world.”

“Tomorrow’s world will be designed by the design students of today — by you — and while this is a great opportunity, this is also a great challenge and a great responsibility,” Dieter Rams told graduating Art Center students during the 2013 Spring Graduation Ceremony on Sat., April 20.

Accepting an honorary doctorate of arts from Art Center, the legendary designer was introduced by Product Design Chair Karen Hofmann and delivered his speech in German, translated live by an English-language interpreter. Rams thoughtfully reflected on his past, sharing lessons gleaned over a long and influential career as a product designer and university professor, while voicing concerns about the future and stressing designers’ changing responsibility in a changing world.

“Today’s main challenges are the protection of the natural environment and overcoming mindless consumption,” he said, urging students toward “a design ethos that goes way beyond complacency and arbitrariness.”

He presented five essential dimensions of design, along with his “formula for sustainable production”: Less but better! Much, much less, and much, much better. He asserted that “Design is primarily an intellectual process. It’s a procedure and an approach to create innovation and new meaning.”

Following are highlights of Rams’ speech:

 

 

(more…)

R.I.P. Steve Jobs; You Helped Us All Think Different

Thursday, October 6th, 2011

The unaired version of the very first “Think Different” television ad below is unique in that it’s not the version narrated by actor Richard Dreyfuss that we all saw in 1997.

Rather it’s narrated by Steve Jobs, the co-founder of Apple and the visionary pioneer behind the company’s now ubiquitious products, who passed away yesterday.

Art Center alumna Jessica Schulman Edelstein ADVT 91, then the lead art director on the Apple Computer account at Chiat Day, established the look and feel of the highly successful “Think Different” campaign, which featured historical figures–physicist Albert Einstein, civil rights pioneer Martin Luther King Jr. and “Sesame Street” creator Jim Henson to name a few–who changed the world through their out-of-the-box thinking.

Rest in Peace, Mr. Jobs. Your vision touched as all and you left the world a better place.