Just in time for Memorial Day, an interesting article at Design Observer about the U.S. Army and how it has embraced the concept of design thinking. However, the struggle to get design thinking ensconced in Army doctrine is no easy feat.
From the article: “The core of the Army’s business involves not just maintaining market share or enhancing shareholder value but life versus death, freedom versus oppression. Surprising as it may seem at first blush, the U.S. Army has incorporated design thinking into the core of its battle doctrine — and there is something to learn from its efforts.”
Read more: Design Thinking Comes to the U.S. Army
Tags: Design Thinking