A Designmatters transdisciplinary studio with a San Diego-based international health and humanitarian aid organization has resulted in a beautiful promotional film created by Art Center students.
The studio, held last summer, focused on rebranding Project Concern International (PCI) for their 50th anniversary.
In August, three Photography and Film students traveled to Zambia with PCI to observe and document their work in the field.
“My goal for the film from the start was to document the people in Zambia, and to show the world what their lives are like,” said Film student John X. Carey, director of the piece.
“It was a difficult first film for me to make, but such an incredible experience.”
In other PCI news, this week the organization launched a new identity stemming from the student work in last summer’s studio.
“There is a different level of engagement when you are working with design students—their enthusiasm and energy are palpable,” PCI’s Shawn Ruggeiro said about the studio. “Their perspective on this project, as well as our organization, was refreshing and inspiring.”
View the piece below, and read more about the Designmatters/PCI 50th Anniversary Project.
