Organizers of the Mandela95 Poster Project suspected this would be an opportune time to commemorate Nelson Mandela’s contribution to humankind. But the project — a poster design competition conceived to align with Mandela’s 95th birthday on July 18 — may also serve a dual role as a eulogy to the anti-Apartheid revolutionary, who has been hospitalized since falling critically ill with a lung infection on June 8.
Posters designed by eight Art Center Graphic Design students, featured below, were selected for inclusion in the traveling exhibition by the South African Organizing Committee from a large pool of submissions from around the world.
Art Center students entered the competition by way of Graphic Design faculty member, Leonard Konopelski, who turned the project into a class assignment, after Nik Hafermaas, Graphic Design chair, and Mariana Amatullo, Art Center Vice President, Designmatters, alerted Konopelski to the call for submissions. A designer, painter and native of Warsaw, Poland, Konopelski instructed his students to reach beyond the obvious to more metaphorical representations of Mandela’s vast accomplishments. “I told them to do something more than a portrait, to interpret who he is and what he stands for,” Konopelski recalls. “These posters should convey a humanitarian freedom fighter.”
The results of Konopelski’s assignment speak for themselves — all eight of his submissions were accepted into the exhibition. Below you’ll find each of the winning posters along with the student’s explanation of the ideas that inspired each image. Please feel free to seize this opportunity to respond in the comments section below with your thoughts on Mandela’s contribution to human rights and how these images illustrate and evoke all he’s accomplished.
- “I was inspired to create this poster mostly because of what the gesture of the fist represents, power. Nelson Mandela is a role model and will forever be remembered whether he is here or in spirit.” – Zarina Mendoza
- “The rough border of this poster symbolizes the struggles South Africa has undergone.” — Faculty member Leonard Konopelski on Rosie Geozalian’s poster
- “My intent was to portray Mandela as both joyful and dignified; blending his image with the flag to show how Mandela transformed Africa.” – Juan Andres Helt
- Since Mandela is known for his words, the direction I wanted to go with was though experimental text placement. I designed the text in a way to make this beautiful bead curtain effect. In addition, I want the viewer to see the amount of things he’s said throughout his life. For color, I chose specific colors from to flag to convey south Africa without overwhelming the piece. – David Sanchez
- “The ‘map’ insight came when I saw a picture of Mandela posted near a miniature globe in a public library. I made the connection to Mandela’s influence on all nations of the earth, uniting the world in freedom and justice.” — George Widodo
- “I was inspired by the idea of a horizon…to rise above it and reach far beyond what seems possible. Nelson Mandela did this consistently throughout his life.” – Scott Struhs
- “My inspiration for this poster was Mandela and his work to create unity in humanity.” — William Gonzalez Zamora
- “The poster I designed is representational of the fist that Mandela had made into an icon. I took my inspiration from this icon because it stands for strength, and fighting for what you believe is right. Mandela’s legacy will live on forever.” – Brandon Carrillo