Author Archives: Nadia Osman

Art Center Receives NEH Grant to Preserve Industrial Design History

From computers to sports cars to space capsules, America’s infatuation with invention has fueled industrial design. Now a prestigious grant from the National Endowment for the Humanities (NEH) is invigorating Art Center’s efforts to preserve the College’s rich history of industrial design images and materials.

Art Center students in 1937

Students working on an architectural model of a future Art Center campus in a project taught by Kem Weber. Gift of Irene Vermeers (PHOT 1937). Photography by Irene Vermeers.

According to College Archivist Robert Dirig, the grant will support a pilot project to digitize, preserve and make accessible a portion of Art Center’s collection of photographs, film and print materials documenting American industrial design education over an 80-year period.

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Art Center Faculty and Alum Dive in to The Aquarium of the Pacific Series on Art, Science and Environment

The Aquarium of the Pacific in Long Beach, Calif. will feature presentations by Art Center faculty members and an alumnus as part of its upcoming Aquatic Academy. Integrating art and science in order to enhance environmental communication, the Aquatic Academy offers a series of evening classes that foster dialogue on issues related to the ocean and environment.

Professor and Director of Sustainability Initiatives Heidrun Mumper-Drumm will be speaking on Thursday, April 25 from 7 to 9:30 p.m., while Vice President of Designmatters Mariana Amatullo and Alumnus Dan Goods, visual strategist at the Jet Propulsion Laboratory, will speak on Thursday, May 9 from 7 to 9:30 p.m. The series of four evening classes will explore how art, design and science can intersect to create and deliver powerful environmental messages.

Long Beach Aquarium

Art Center faculty will be speaking at the Long Beach Aquarium of the Pacific.

Jerry Schubel, president and CEO of The Aquarium of the Pacific, says Goods, Mumper-Drumm and Amatullo bring an ideal combined expertise in the areas of engineering, design, visual communications and sustainability.

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Student Shares Product Design Internship Lessons

Sometimes, the lessons learned in the field are the ones that stick the most. Geoff Ledford, a graduating Art Center student in Product Design, recently wrote an article for Fast Company detailing his experiences interning at Soulcake Creative in San Clemente, California.

“As a designer, I draw and work in 3D – communication via pictures and sketches,” said Ledford. “But prior to deciding to become a designer, I was a writer. My thought was that if I shared some of these lessons, they might help someone else.”

Product Design graduate Geoff Ledford.

Geoff Ledford talks about his design internship experiences in a recent Fast Company article.

His lessons boil down to four points:

  • Kill your ego. “A tinge of hubris can quickly contaminate an otherwise good relationship,” said Ledford. “And with so many capable design consultancies all ready to do the same job, it’s important to stay humble.”
  • Bring passion to your presentation. While working at Soulcake, one of the partners at the studio explained, “A good presentation shouldn’t just give me information–it should evoke emotion.” Ledford realized that his work could not solely rely on analytical justification, but rather worked best when it incorporated emotional elements.
  • Find your own voice. No matter what kind of work, this advice is crucial to anything creative. Ledford makes his case with jazz musician Freddie Hubbard who had to find a voice that was his own instead of being an imitation of Miles Davis. Likewise, when Ledford said he tried creating work he thought his boss would want, “the result was a bunch of concepts that lacked my voice and, consequently, weren’t authentic.”
  • Work will always be there.Wanting to make a good impression, one day Ledford opted to go in the office early to work rather than surf with one of the owners. Instead of pushing Ledford into the office, the owner responded that he thought Ledford should surf: “There is always work and the waves aren’t always this good.” Like any creative endeavor, exploring opportunities outside of design (like surfing) gives fresh perspective.

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Faculty Research on a World Famous Font

Master Typographer Paul Soady Writes New Book on Eric Gill

William Humble Ward, 2nd Earl of Dudley, was not a remarkable man. But his name will be remembered forever – at least among type designers and font enthusiasts – because his gravestone was cut by English craftsman and master stone mason Eric Gill (1882-1940), a talented artist and deeply complicated figure. The inscriptional font Gill used for Ward’s headstone became the basis for Monotype’s Perpetua, one of the world’s most widely used book fonts, and is now the subject of a new book.

Paul Soady, Two Men, One Type Face

The book cover is a deeply engraved cardboard replica of the William Humble Ward gravestone.

In the early 1970s, Paul Soady, then a type director at Ogilvy Benson & Mather, bought a “gravestone rough” by Gill in a London book shop. Now an art director, designer and associate adjunct professor at Art Center College of Design, Soady, along with his co-writer Simon Varey, Ph.D., offer a new take with original research devoted mostly to Perpetua. Simon has sadly passed away since they completed the text of the book.

With countless digital fonts available to the current student, Soady feels strongly that a true understanding of the history and significance of artists like Gill is vital to a complete design education. After all, these are people who conceived of and cut by hand some of the most ubiquitous fonts we see today. Through a Samsung Faculty Enrichment Grant, Soady was able to travel to England, pursue his research, and do some gravestone rubbings of his own.

Two Men, One Type Face was a true labor of love for the authors, Soady says, “and from what I can find, the only book written about a single item of Gill’s work.” A limited edition of 250 handmade books is being printed by Traction Press. “Including the halftones,” Soady adds. “Very tricky!”

True to the inspiration for this particular work, the book cover is a deeply engraved cardboard replica of the now-famous William Humble Ward gravestone, so lucky owners may do rubbings all their own. Art Center’s James Lemont Fogg Memorial Library will sponsor a book signing and a copy will be donated to the rare books archive. Collectors can purchase copies from the artist.

The Samsung Faculty Enrichment Fund is an endowed fund that serves as Art Center’s primary faculty enrichment opportunity. Money is made available each year in grants of up to $5,000, awarded according to the merit and relevance of applicant proposals. Application forms are posted on the Faculty Council page on inside.artcenter.edu during the spring term, and proposals are judged by an impartial panel of art, design and humanities professionals who work outside of the Art Center community.

Spring 2013 Graduation Events

Campus is buzzing as it kicks off its Spring Term 2013 graduation week! Here’s what’s in store as the College prepares to launch the next wave of creative talent in to the professional world.

Graduation at Art Center

Thursday, April 18

Industry leaders and professionals, employers, corporate partners, donors and alumni will get the first look at the Spring Term’s graduating artists and designers at this year’s invitation-only Graduation Show Preview. The show will feature student accomplishments from major fields of study at Art Center, including Advertising, Entertainment Design, Environmental Design, Film, Graphic Design, Illustration, Photography and Imaging, Product Design, Transportation Design, Graduate Industrial Design and Graduate Media Design Practices.

Graduation Show Preview at Hillside Campus is held from 6:00 to 9:30 p.m. and transitions into a private reception hosted by Alumni Relations immediately following. Simultaneously, from 6:00 to 9:30 p.m., Graduate Media Design Practices hosts the MDP/Lab Thesis Exhibition at South Campus where the world famous Kogi BBQ Truck will be parked to feed attendees.

Saturday, April 20

Join us in the Sculpture Garden at Hillside Campus from 4:00 to 6:00 p.m. as we celebrate the newest graduating class during our graduation ceremony. Legendary designer Dieter Rams will receive an honorary doctorate degree and deliver the commencement address. We will also hear from valedictorian and Illustration student Agnes Hyun-Jeong Lee and present the Art Center Student Leadership Award to Product Design student Vladimir Almonnord.

After the ceremony, Graduation Show opens to the public from 6:00 to 9:00 p.m. so everyone can enjoy the work of the newest Art Center graduates. In addition to Hillside Campus activities, Graduate Art and Graduate Media Design Practices hosts Graduation Show at South Campus from 6:00 to 11:00 p.m.

The parking lot at Hillside Campus will fill up, so anyone attending Graduation Show on Saturday will be able to take complimentary shuttles to and from the Rose Bowl, Lot K beginning at 6:00 p.m. Self-parking will be available at South Campus throughout the evening.

Congratulations to our Spring Term 2013 graduates!

Art Center Graduates Earning Up to $25,000 More

Coroflot.com Survey Respondents Show Art Center Grads Making More Compared to Other Art Schools

Coroflot.com infographic of median graduate earnings

Coroflot.com’s recent 2013 Creative Employment Snapshot survey shows that of the 10 most represented U.S. colleges and universities that survey respondents attended, graduates from Art Center College of Design earn salaries that range on average from $66,000 to $124,000, or $25,000 more on average than graduates from competing colleges and universities. This goes for both recent grads and industry veterans.

Art Center graduate earnings were compared against similar schools, including Rhode Island School of Design, Rochester Institute of Technology, Pratt Institute, College for Creative Studies, Academy of Art University, School of Visual Arts, Parsons New School, University of Cincinnati and Savannah College of Art and Design.

In addition to earnings, the survey included infographics that show which U.S. cities have the highest concentration of working creative professionals, the job titles with the highest salary ranges and freelance rates, company benefits, how graduates are landing their jobs, and how advanced degrees pay off. Since 2001, Coroflot has collected and reported salary information from thousands of design and creative professionals worldwide.

Launched in 1997 by the team behind Core77, Coroflot is a career and community site made for creative professionals by creative professionals. Coroflot.com connects fellow designers with career opportunities by creating better professional experiences, in areas like industrial design, 3D modeling, architecture, fashion, illustration, graphic design, user experience and more.

Learn more about the survey results at Coroflot.com.

Jackie Robinson Movie Features Concept Art by Alumnus Brandon Gonzales

This week, Warner Bros. film 42 opens in theaters, showcasing concept art and matte paintings by Art Center alumnus Brandon Gonzales, Entertainment Design class of 2011.

Directed by Brian Helgeland and starring Chadwick Boseman and Harrison Ford, the film is about the life of baseball player Jackie Robinson. 42 focuses on the 1946 deal that signed Robinson to the Brooklyn Dodgers as the first African-American player to break the baseball color line.

Movie poster for 42

Gonzales created the matte painting that became the movie poster art for the Jackie Robinson film 42.

“Before we even started, I did a lot of concept work on what the stadium could look like by researching black-and-white images of those stadiums,” said Gonzales. “This way the director and production designers would be confident we could make the stadiums look like they did when [Robinson] actually played there.”

One of the matte paintings he worked on became the final one used in the movie poster. “It was one of the main shots I worked on,” said Gonzales. The final picture shows baseball player Pee Wee Reese with his arm wrapped around Robinson on the field.

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Dieter Rams to Receive Art Center Honorary Doctorate Degree

Art Center will award legendary designer Dieter Rams an Honorary Doctorate Degree on Sat., April 20 at 4pm at its Spring Term 2013 Graduation. The event is free and open to the public. As chief of design at Braun from 1961 until retiring in 1997, Rams was responsible for innovative design in radios, watches, record players, coffee makers, shavers and other objects that continue to influence functionality and aesthetic in today’s products.

Dieter Rams

Legendary designer Dieter Rams, Braun Chief of Design.

Generations of designers have been inspired by Rams’ work. Apple design chief Jonathan Ive said Apple products could be seen as homage to Rams, who created “surfaces that were without apology, bold, pure, perfectly proportioned, coherent and effortless.”

Art Center student Andrew Kim, who is graduating this year and has been hired to work at Microsoft, said in an article about Art Center and Rams in the March/April issue of Pasadena Magazine that “every child needs a superhero to look up to, and he has been mine.”

In 1980 Rams asked himself: “Is my design good design?” His famous list of “10 principles for good design” values design that is simple, harmonious and timeless. On his tenth principle, Rams said, “Good design is as little design as possible: less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials.”

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ARTnews Recognizes Williamson Gallery as Shaping Art/Science Movement

In the March 2013 issue of ARTnews Magazine, arts writer Suzanne Muchnic features the Alyce de Roulet Williamson Gallery on the Art Center Hillside Campus and its nearly two decade-long series of exhibitions. The cover story, “Under the Microscope,” also features other leading contributors to the burgeoning art/science movement, noting that “in museums, schools, and research facilities, scientists and artists are swapping methods.”

OBSERVE at the Alyce de Roulet Williamson Gallery

Lita Albuquerque's installation "Stellar Suspension" was included in OBSERVE, an Art Center/Caltech-JPL collaboration at the Alyce de Roulet Williamson Gallery in 2008.

“Strict old-style boundaries like the ones assumed to exist between art and science are eroding,” said Stephen Nowlin, an Art Center alumnus and founding director of the Williamson Gallery, which opened in 1992. “Traditional dichotomies such as intellect versus emotion, reason versus intuition, and the poetic versus the practical, are becoming less distinct under the influence of unprecedented communication networks and analytical tools that reveal in higher resolution and greater clarity the complex layers of things and ideas.”

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Entertainment Design Presents The Intern Show

Join Entertainment Design students and Chair of Entertainment Design Tim Flattery at the Intern Show on Sun., April 7, 12–5 p.m. on the Hillside Campus.

Entertainment Design

Entertainment Design concept art

The event, open to employers in the film, animation, theme park and gaming industries, showcases second- through seventh-term students looking for summer internships. Students will display environment, character, hardware and story concepts, plus portfolios and sculptures.

Internships are an integral part of the educational experience, and those offered to students in Entertainment Design can lead to lucrative work. Production designers, art directors and other recruiters consistently come to scope out the talent. In the past, students have earned internships at Disney, Pixar, DreamWorks, Sony, Blizzard, Mirada, 343, Riot Games, Thinkwell and more.

Entertainment Design student Brandon Liao was in his fourth term during last year’s Intern Show when he had the opportunity to talk with an art producer from Riot Games. She was so impressed by his character designs that it led to an internship where he created new champions and costumes, or “skins,” for the multiplayer online battle arena (MOBA) game “League of Legends.” He’s now working at Riot part time. “It’s actually really fun, because every assignment you’re doing something completely different,” said Liao.

RSVP by emailing maritza.herrera@artcenter.edu, or calling 626.396.2464.