Category Archives: General Interest

Catching Up With Syd Mead

As the buzz around Tron: Legacy reaches a fever pitch leading up to its opening this weekend, our thoughts naturally turn to the original Tron and our beloved alumnus Syd Mead, whose designs are synonymous with the groundbreaking film.

A 1959 Transportation Design graduate, Mead is best known for his work on Tron, Bladerunner and Aliens, as well as for the creation of the V’Ger for Star Trek: The Motion Picture.

Mead

We caught up with Mead this week to find out what he’s been up to, and his thoughts on the new Tron.

Dotted Line: You’ve been busy. Tell us about your latest projects.
Syd Mead:
My latest complete project was two food service designs and installations in New York City. FoodParc at ground level off Sixth Avenue and Bar Basque, the second level lounge and restaurant. My designs started, literally, on 8.5” x 11” sketch paper on the way back from New York after the first meeting with the architects, Philip Koether, Architects. The designs were faithfully reproduced by Koether’s expert team. Concept moves to completion through a complex symphony of cooperative expertise.

In the movie field, I’ve just completed pre-production contract designs for a young, recognized director for a movie title that is in progress. It is not my position to tell what it is.

Dotted Line: What have been the most enjoyable aspects of these projects?
Mead:
They’ve all been enjoyable because you learn from each cooperative venture. The surprises come as the project moves from concept to idea to design. Adaptation to end format protocols, unwelcome shifts in focus by either capital sources for the project or intrusion into the process by those unfamiliar with the project intent yet given authority to “change.”

Dotted Line: Tell us about your current work in your new book, Sentury II. Has your focus changed over the years?
Mead:
As a follow-up to Sentury, Sentury II covers the last 10 years of professional enterprise. My focus? It’s not changed for more than 50 years. The tools that accomplish the various desired results change; the methodology does not. The mistake I see in current rush to the computer is that the tool becomes more important than either the idea or the technique. This is disastrous.

Dotted Line: What interests you these days?
Mead: I have been interested in the development of a tool. We now have semi-intuitive “helper” software that anticipates habitual use of various software features. The hazard is that you come to depend on those “conveniences” to the detriment of genuine creative use of the exotic software being used. And, with many software applications, you aren’t given specific “turn off” directions. Another fascinating drift is the increasing insistence that since work is being done on a computer, the professional fee structure should be downgraded to a time/result formula rather than a realization that the computer implementation is a tool function, not a creative front-end function. Financial vectors in most professional account sources simply don’t recognize the difference between the two.

1982 poster for Tron

Dotted Line: With the buzz surrounding Tron: Legacy, our thoughts naturally return to the 1982 Tron that you worked on. Can you share with us what that job was like?
Mead:
For the original Tron I designed the tank, the aircraft carrier (Sark’s command ship), the interior control set for the recognizer, the light cycles, of course, the release graphics of the movie title, the rotating CPU, the CPU approach field, the game arenas, the holding cells for the players, Sark’s command camp pit, Sark’s command pedestal and backup and several set drawings used to create the story environment including Yori’s apartment and the scenery design for the tank chase.

I was invited for lunch on the Disney lot by producers Steven Lisberger and Don Kushner and received a book of stuff that Steven already had with him. I started after about two or three weeks after contract matters had been agreed to by Disney.

I worked on Tron from my home studio, as I have with all the movies I’ve worked on. I always have several projects going through the corporation and being sequestered in an “on lot” cubicle doesn’t work. My function is meta-staff working one-to-one with the director and his immediate authority, the production designer.

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A Legacy Revisited: Art Center Alumnus Eric Barba Envisions the World of Tron

For Art Center alumnus Eric Barba, things didn’t seem like they could get any better after he won an Oscar for his groundbreaking special effects work on The Curious Case of Benjamin Button. That is, until he got the gig overseeing the special effects for Tron: Legacy, opening this weekend.

Courtesy of Disney

For Benjamin Button, Barba was tasked with making Brad Pitt appear older. For Tron: Legacy, his challenge was the opposite: to make a present-day Jeff Bridges appear as he did in the 1982 original. And, it had to appear authentic. Add to that the intense pressure of a cult-status 1982 film Tron (visualized by another Art Center alum, Syd Mead, who we also spoke to this week), and Barba had his work cut out for him.

Barba has been with the SoCal-based Digital Domain visual production studio for 13 years, and like many of the top directors he collaborates with, he’s equally comfortable working in film or advertising. He started at Digital Domain as a digital artist on The Fifth Element and CG supervisor on Supernova before rising to visual effects supervisor for David Fincher’s Zodiac.

As we count down to the opening of Tron: Legacy, the Dotted Line caught up with Barba to talk about his work as visual effects supervisor on this much-anticipated movie, his work and, of course, Art Center.

Dotted Line: How was working on the new Tron film different from others you’ve worked on?
Eric Barba:
This was the most difficult project I’ve ever done, for many reasons. It was by far the most challenging. The work we had done on Benjamin Button was considered the holy grail of special effects because we were aging a human face, which hadn’t been done before. The [Jeff Bridges] character Clu pushes that envelope so far, and so much faster, than we expected. We didn’t know that these sorts of effects [such as portraying a decades-younger Bridges] were even possible to do. And working in 3D was new for me, too.

Dotted Line: What are the different considerations when working in 3D?
Barba:
It’s incredibly challenging technically, because we’re still in the early stages of learning how to shoot 3D from a how-the-camera-works standpoint. I like to joke that the camera we used to film this will be in a museum at some point as a relic, because if you look at it, it’s actually two cameras strapped together.

And because of this there are a lot of technical challenges and mechanical imperfections, lens imperfections and the like. You have to continuously fix things and put stuff back together. For example, when we’re trying to shoot two actors playing a disc game, if they don’t stand in the correct space on a 50-foot screen, then the shot is ruined. All the techniques we use for tracking—making sure our CG and our studio camera line up—have to be rewritten because they have to be much, much more accurate for 3D. And you have to render everything twice, so it’s twice the disk space. Then you have to have development systems to look at it and judge it. It definitely raises the bar as far as technical difficulty.

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Art Center Honors Doyald Young

This is turning out to be quite a week for Doyald Young.

Tomorrow night he’ll be honored at a special Art Center reception (RSVPs required) with a screening of Doyald Young, Logotype Designer, a new documentary about Young by lynda.com.

Photo by Louise Sandhaus

At Saturday’s commencement ceremony, he will receive Art Center’s Alumnus of the Year Award for his dedicated work as an educator and lifetime of legendary work in typography, logotypes and alphabets. At Saturday’s commencement, he’ll receive an honorary degree from Art Center, where he studied Advertising in the ’50s, and where he has taught lettering and logotype design in the Graphic Design Department for decades.

We caught up with Young this week to talk to him about Art Center, his thoughts on teaching and those things computers can’t do.

Dotted Line: Congratulations on the alumni award and honorary degree.
Doyald Young:
Thank you! I’m honored and thankful for such honors. I am an amalgam of the people I’ve known whose ideas have permeated my being. I’m blessed—so many people have kindly befriended me. I often wonder, “How do I repay them?”

I believe that teaching and writing books about what I do is a form of payback. Both of which I continue to do, and will, as long as I am able. A priori, how could I not be deeply touched with the awards I’ve received? I’m humbled that Art Center has allowed me to teach these many years, and blessed that I receive support from my fellow teachers and staff.

Dotted Line: What has Art Center meant to you?
Young:
Art Center has been one of the great forces of my life. I learned, most importantly, that our first efforts are just that. They need refinement. A good job is done over and over, and oftentimes is changed again and again when marketing forces or creative directors change their minds. Final art does not emerge full-blown. I make my living making changes.

At Art Center, I learned professionalism, punctuality, and above all, how to continue my skills and burnish my talent. And a mentor of mine, Henry Dreyfuss, taught me the value of a thank-you note.

Dotted Line: You’ve said that you are an educator first, and a designer second.
Young:
It’s true. When I was a student in Mort Leach’s class, he noticed fellow students coming to me for help on their projects. They came to me voluntarily, and I found that I enjoyed helping them. Mort later asked me to become his teaching assistant.

Teaching requires patience. I firmly believe that if you have the gift of teaching, you must pass it on. As Woodrow Wilson said, “You are here to enrich the world, and you impoverish yourself if you forget the errand.”

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A Festive Look Back at Our Past

Guest post by Art Center Archivist Robert Dirig

As we put the finishing touches on our 2010 holiday greeting—a beautiful motion design piece designed by Art Center students—we turn to our College archives to remember holiday cards from yesteryear.

Not surprisingly, Art Center’s holiday cards have always been quite unique and creative. The designs range from posters to origami to traditional cards to others that fold out in unusual dimensions.

The earliest Art Center card we have found was sent out in 1955. Some were made by students, others by alumni, and still others by faculty members. Product Design alumnus and former faculty member Kohei Eguchi designed many of cards from the 1980s that pop out like origami when opened.

Grab some eggnog and take a little trip through time with us, won’t you?

See the entire collection by appointment at the College Archives. Contact College Archivist Robert Dirig at robert.dirig@artcenter.edu or 626.396.2208 for more information.

The 2011-2012 Viewbook is Here!

We’re excited to share with you the 2011-2012 Art Center Viewbook, created by Art Center’s in-house Design Office in collaboration with faculty member Simon Johnston. Flip through this beautiful publication online. You can also request a catalog from Admissions.

A ton of work by many went into this newest book, and we’re quite proud of it. Check out the video above (made by alumna and one of the Viewbook designers Eliana Dominguez) and slide show below to see more.

Faculty member Simon Johnston visits the bindery where the Viewbook is being printed:

Photos of the Viewbook installation at Hillside Campus:

Awards Honor Exceptional Alumni

Each December, the College and Office of Alumni Relations present the Art Center Alumni Awards to three outstanding alumni.

The winners, chosen by the Art Center community, are recognized during the Fall Term graduation ceremony.

Photo by Lara Warren

We are honored to announce the following Art Center Alumni Award winners at Saturday’s commencement:

  • Doyald Young ADVT 55, awarded the Lifetime Achievement Alumnus Award in recognition of his dedicated work as an educator and lifetime of legendary work in typography, logotypes and alphabets.
  • Stephanie Sigg GRAD ID ’98, awarded the Outstanding Service Alumni Award in honor of her humanitarian design impact through her work with various NGOs, nonprofits and cause-related campaigns.
  • Geetika Agrawal GRAD ID ’05, awarded the Young Alumni Innovator Award in recognition of her passion and accomplishments in social media, digital culture, physical interactive art and new technologies.

Congratulations to our alumni for these well-deserved marks of distinction!

To Draw Is to See: Norm Schureman’s Sketches

To Draw is to See: The Sketchbook of Norman J. Schureman is now available for purchase at blurb.com. Edited by faculty member and alumnus Fridolin Beisert, the sketchbook features more than 100 of Schureman’s master drawings.

This stunning collection showcases his talents as a designer and teacher. From birds to dinosaurs and from tanks to insects, every page is an inspiring example of his legacy.

All proceeds of this book go to his two sons, Milo and Kian. Preview the book online.

Art Center Students Help Launch Watts Art?


Watts Art?
is a collaborative art project created by Art Center students, Watts House Project and St. John’s United Methodist Church in the historic Los Angeles neighborhood of Watts. The goal is to encourage community derived creative projects and to facilitate new artistic commissions at St. John’s. Watts Art? was born from the Designmatters studio Case Studies for Social Change, led by Edgar Arceneaux, Dave Bailey and Alexandra Grant this term.

On Sunday, Dec. 19, the inaugural exhibit of the collaborative project, 34,830 Watts, will be presented at St. John’s near the historic Watts Towers from 3 to 6 p.m. More than 20 local and community artists will show work, a site-specific light work will be unveiled, a dance performance and more are planned for the day. 34,830 Watts aims to highlight the uniqueness and rich cultural legacy of the Watts neighborhood.

Saturday High Fashion Show Tomorrow

Photo © Steven A. Heller / Art Center College of Design

Flashbulbs pop and the audience applauds wildly as models gracefully sashay down the catwalk.

The featured fashions push the boundaries of creativity, ranging from elegant, traditional ensembles to futuristic cocktail gowns.

Are we on the runways of Milan? Actually, we’re at Art Center’s South Campus, and the designers are … high school kids.

The much-loved annual Saturday High Fashion Show will be tomorrow, December 11, at Art Center’s South Campus, featuring the work of Saturday High students. Two shows will be held, at 6 and 8 p.m.

This annual show features more than 40 pieces, designed by more than 25 Saturday High students and worn by dozens of models. A “behind the scenes/making of the show” video montage and celebratory post-party with live music will follow.

“We are thrilled to present the fifth installment of this remarkable fashion show,” says Director of K-12 Programs Paula Goodman.

Photo © Steven A. Heller / Art Center College of Design

“Our fashion show is a wonderful way to showcase our students’ hard work and recently acquired skills.”

All fashions are created in Saturday High classes and along with the show are a sort of “final project” for students.

Saturday High participants, teens in grades 9 through 12, spend their Saturdays learning how to design, conceptualize and ultimately create their final piece, learning theory and some sewing skills along the way.

Many of the students envision a future for themselves in the fashion industry.

Tickets to the fashion show are $10.  For more information, email saturdayhigh@artcenter.edu.

Fifth Annual Saturday High Fashion Show
Saturday, December 11, 6 and 8 p.m.
South Campus
Tickets are $10