Category Archives: Social innovation

The Sky is the Limit: An Interview with Mariana Amatullo, Designmatters Vice President

The following interview of Mariana Amatullo, Vice President of  Designmatters, appeared in Impact Design Hub. Discover how her process works and what she has learned from 14 years of running Designmatters.

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Allan Chochinov: Mariana, I’d like to start with two questions that I teach my students to ask: What gets you out of bed in the morning and what keeps you up at night? What are you most excited about right now, and what are you most worried about?1

Mariana Amatullo: I would say that what gets me up in the morning and motivates me deeply is living in a moment in time where there is an important call for, and recognition about, the unique value design and designers may bring to shaping and promoting processes of societal change. In this sense, I consider myself fortunate to be participating in a field or inquiry and practice—which gets referred to in a variety of ways as design for social innovation, social design, design for social impact—that is incredibly dynamic, complex and rewarding. What keeps me up at night is the other side of the coin, if you will, of the same motivation: ensuring that we do not fall short on delivering on the promise of design in this space. In other words, making certain that this emergent field not become “the design fad that failed” because we somehow did not honor that promise with the systematic rigor and boundless imagination required for success.

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Conjuring the magic of art and design for kids at the Boys & Girls Club

Alvin Oei teaching at Pasadena Boys & Girls Club.

Alvin Oei teaching at Pasadena Boys & Girls Club.

Be passionate about what you do. Be thorough and thoughtful doing it. Be a leader. Make something. Make a difference. These are core Art Center values and Environmental Design student Alvin Oei embodies all of them.

Oei’s enthusiasm about art and design drives his desire to share his knowledge and excitement for the disciplines with kids, most of whom attend schools with no art curriculum. He accomplished this in a big way for the children at Pasadena’s Boys & Girls Club when he conducted an intensive two-week workshop. The mini-Art Center boot camp challenged the youths to design different stores in Diagon Alley from the film “Harry Potter and the Deathly Hallows” through storyboarding and physical model making. The project was designed around the popular book and movie series to help make it resonate. Kids “have this unabashed no-limit imagination” says Oei, who is inspired by their energy.

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And the Gold Award goes to…Safe Agua Colombia Team Calientamigos at IDSA International Conference

Team Calientamigos™ had a very busy summer. The Designmatters team members Mariana Somma, Della Tosin and Safe Agua Assistant Instructor Stella Hernandez returned to Bogotá, Colombia, for another informative field research trip. Around the same time, Tianyi Sun and Kevin Chang visited Austin, Texas, to attend The Exchange, IDSA International Conference, and to accept a Gold Award for Calientamigos™. Commenting on the students’ winning project, IDSA jury member Oscar Peña, global creative director for Philips Design Lighting, described it thus: “Authentic, inventive and playful solution to an everyday need. Good understanding of the value of doing daily rituals together.”

The following three-part post was written by Mariana Somma (Grad ID student), Stella Hernandez (Environmental Design BS 11) and Kevin Chang (Product Design student), on behalf of the entire Safe Agua Colombia Calientamigos™ team.

MARIANA SOMMA

mariana_headshot-300x300I recently had the privilege of joining the Calientamigos™ Team, which began through the Designmatters Safe Agua Colombia project. Through very tenacious last-minute efforts, I flew to Bogotá, Colombia, with teammate Della Tosin, with efforts to take with us five new Calientamigos BOMBA™ heater prototypes to the families living in the settlement of Altos del Pino (ADP), as well as check in on the first two rounds of prototypes left with the families over six months ago.  The experience was incredible, and meeting the families of ADP is one I will never forget. It was amazing to see the families using the Calientamigos™ system to heat water for bathing, cooking, cleaning, and even washing their family pets! For example, a family of 10 uses the BOMBA™ heater on a daily basis to heat bath water, saving them hours of time heating on a conventional stove, and with significant reduction in their gas bills.

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MDP + UNICEF partnership honored with Core 77 Design Award

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This Fall, UNICEF’s Innovation Lab in Kampala, Uganda, will embark upon its third year working with graduate students and faculty from Media Design Practices (MDP) at Art Center College of Design. The partnership is integrated into the design program’s unique curriculum, which recently received the prestigious 2014 Core 77 Design Award.

Student work with Ugandan youth was a significant factor in Core 77’s decision to recognize MDP with this honor. Students’ first-hand experience designing technology in a developing world context contributed to what the jury recognized as “…the kind of pure research in education that we believe is the future of education—through [a curriculum] that is not removed from the world because of the way that [it is] embedded in the world.”

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Alum Ariel Lee’s penetrating illustrations offer creative takes on social issues

Ariel Lee

Award-winning Illustration alum Ariel Lee.

Ariel Lee earned her BFA in Illustration at Art Center in 2012. That same year, she beat out a field of established professionals as a winner in Design Observer’s 50 Books/50 Covers for her children’s book, Mark & the Jellybean Monster, created as a student in Designmatters’ Uncool: The Anti-Gun Violence Project. The following year, one of Lee’s illustrations was awarded the Society of Illustrators 55 Gold Medal.

Lee, whose graphite and painted works are an evocative mix of delicacy and edge, specializes in publishing and surface design. One of the first freelance jobs she landed after Art Center–her client list includes the Wall Street Journal and the New Republic–was The New York Times. “I had gone to New York right after graduation and I met with the art director just to show her my portfolio,” Lee said.

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The give and take of MDP alum Matthew Manos’ thriving social impact design practice

Art Center students visit alum Matthew Manos' verynice design studio in Venice. (Photo by Stella Kalinina)

Art Center students visit alum Matthew Manos’ verynice design studio in Venice. (Photo by Stella Kalinina)

Professionally speaking, alumnus Matthew Manos (MFA 12) was precocious. At age 19 in 2008 he founded his own design studio, verynice, a service free to nonprofits using design as a tool for problem solving. By 2012, with a full-time staff of two, verynice was providing $300,000 in pro bono services.

Today, with offices in Los Angeles and New York and a staff of 10 and growing, Manos’ innovative studio has donated the equivalent of more than a million dollars in services to some 250 nonprofit organizations with the help of skills-based volunteers around the globe. Manos’ book, How to Give Half of Your Work Away for Free, open-sources his 50% pro-bono business model. His givehalf.co platform is inspiring other companies to do the same.

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Graphics alum Rafael Esquer sees New York City as both canvas and muse

When the New York City Department of Design and Construction approached Rafael Esquer’s Alfalfa Studio about creating a mural to improve the cafeteria of the LIFE Family Shelter in Lower Manhattan, Esquer embraced the opportunity to direct a project with social impact. Alfalfa invited the shelter’s clients to workshop their ideas and shape the conceptual and graphic direction of the piece. “The rewards of doing something that actually touches people’s lives is what makes the hundreds of hours of volunteer work worth it,” says Esquer, who has taught at Art Center, New York University and the School of Visual Arts.

Incorporating vibrant drawings of seasonal foods and children’s statements about their favorite activities and fantasy characters, the project has triggered new commissions for murals in the U.S. and abroad. But what is Esquer most excited about as his firm celebrates its 10th anniversary this year? “Having my own studio has allowed me to launch my own brand, Alfalfa New York,” he says. “It’s a project where I’m both client and designer.” Deeply in love with Manhattan, the Mexico native has created ICONYC, a graphic representation of the city researched and rendered over the course of more than two years, featuring 173 landmarks as diverse as the Chrysler Building and the Chelsea Hotel.

This story originally appeared in Art Center’s Spring 2014 Dot magazine, where you can read more about alumni and faculty achievements.

Graduate Industrial Design alumna snags Rolex Young Laureate Award for newborn hearing screening device

Neeti Kailas, 2014 Rolex Young Laureate. India, 2014. ©Rolex Awards/Ambroise Tézenas

Neeti Kailas, 2014 Rolex Young Laureate. India, 2014. ©Rolex Awards/Ambroise Tézenas

Neeti Kailas (MS 13 Industrial Design) heard the news just in time to book a flight to the press conference at The Royal Society, London. Rolex had named her one of five Young Laureates for her work developing a hearing screening device for newborns in India. “I was very happy and excited [to be selected],” said Kailas. “The award will help the project advance, and the visibility is great for a start-up like mine. It is an honor to be selected as part of the community of laureates. They are all visionaries and change-makers.”

She and her husband, Nitin Sisodia, who was named one of the 2013 ‘35 Innovators Under 35’ by MIT Technology Review, identified hearing screening as a critical yet ignored aspect of healthcare across developing countries. Together they launched the Sohum innovation lab and created a functioning prototype that has been tested on adults. They are preparing for clinical trials in 2015.

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A salute to creative independence to light up your July 4th weekend

John Van Hamersveld

John Van Hamersveld

Before we gather with friends and family to celebrate the 4th of July, we want to take a moment to recognize the spirit of independence. At Art Center, we revere art and design warriors who embody this country’s pioneering spirit: the rebels, the change makers, the innovators, the futurists and the unapologetic patriots. On the eve of Independence Day, we’d like to devote some pixels to a few of our unrivaled alumni who blazed their own paths, and who embody the same spirit of sovereignty that founded this country.

The Fourth of July is an opportunity to celebrate independence, which we tend to do over a barbecue grill loaded with savory treats, or sitting at the edge of a pool. Independence Day is the pinnacle of summer. We’re often reminded of John Van Hamersveld’s (BFA 64 Advertising) poster for The Endless Summer, which evokes the dreamy colors of California. His design came to define the iconography of surf culture. According to Vanity Fair, the poster, now over 50 years old, “hasn’t aged a minute.”

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Designmatters and Aspen Institute examine the social, creative and economic impact of the new culture of ‘intrapreneurs’

Mariana Amatullo speaking at Desigmnatters' Leap Symposium on the New Professional Frontier in Design For Social Innovation." Photo by Alex Aristei

Designmatters’ Mariana Amatullo opening the Leap Symposium: The New Professional Frontier in Design for Social Innovation. Photo ©2013 Alex Aristei for LEAP

This week the Aspen Institute launched a new series of essays on the growing importance of social intrapreneurs — change-agents within organizations large and small who are fusing business success with positive social and environmental impacts — and the value they are adding to their organizations and society. To kick off the series, the Institute, in collaboration with The Huffington Post, published the following piece by Mariana Amatullo, co-founder and vice president of Designmatters at Art Center College of Design.

Safir BellaliThe Institute also named 2001 Art Center alumnus Safir Bellali, Design Innovation director for Vans, to its incoming class of 2014 First Movers Fellows. Each fellow will tackle a project that will have a positive financial, social and environmental impact on both their company and society. Bellali, who maintains close ties with the College through his participation in critiques and hiring student interns, will explore how new manufacturing technologies will allow Vans to work toward bringing production back to the United States. In Fall 2014, Vans will sponsor a Designmatters/Product Design studio at Art Center.

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