Remember when you were shopping around for college? You were likely deluged with thick catalogs and eye-catching viewbooks sent by institutions vying for your attention. Even in the internet era, the printed viewbook remains a vital tool for communicating a school’s value proposition to prospective students—especially when it comes to art and design schools.
Art Center’s 2015–2016 Viewbook, showcasing student work in 11 undergraduate and six graduate degree programs, was published in September, both in print and online. Content and design for the biennial publication are developed by a core team of Marketing and Communications staff members, in collaboration with Kit Baron, senior vice president, Admissions and Enrollment Management, and the College’s Provost Fred Fehlau.
High-quality visuals are key to the Viewbook, which this year features contributions from photographer Stella Kalinina (BFA 13), commissioned to capture student life on campus and in classrooms. It was a large and complex project, one that Stella was well prepared for as a recent graduate of the College’s Photography and Imaging program, with its emphasis on technical and professional skills along with creative expression. (more…)