Filmmaker, cinematographer and music video director Jon Jon Augustavo (MFA ’12 Film), recognized for his dynamic and evocative narrative style, is a three-time MTV Video Music Award-winner best known for his collaborations with rap duo Macklemore & Ryan Lewis on their Grammy Award-winning “Thrift Shop” and chart-topping hit, “Same Love.” The latter alone has generated more than 125 million views on YouTube.
In fact, of all the work he has done, Augustavo is proudest of “Same Love,” a marriage equality anthem whose groundbreaking rise on the pop charts was noted by The New York Times. “I originally thought I just needed to make a great story,” said Augustavo. “I didn’t think there were any social ramifications. But we put it out right before the vote for same-sex marriage in Washington,” a reference to his and the band’s support for Referendum 74 on their home state ballot in 2012. “And months afterward, the emails I received, the people I met who said that it was so important to them — I’ve never had that experience in my life. I could stop making anything right now and I’d be happy to at least have done that.”