Category Archives: Transportation Design

A Legacy Revisited: Art Center Alumnus Eric Barba Envisions the World of Tron

For Art Center alumnus Eric Barba, things didn’t seem like they could get any better after he won an Oscar for his groundbreaking special effects work on The Curious Case of Benjamin Button. That is, until he got the gig overseeing the special effects for Tron: Legacy, opening this weekend.

Courtesy of Disney

For Benjamin Button, Barba was tasked with making Brad Pitt appear older. For Tron: Legacy, his challenge was the opposite: to make a present-day Jeff Bridges appear as he did in the 1982 original. And, it had to appear authentic. Add to that the intense pressure of a cult-status 1982 film Tron (visualized by another Art Center alum, Syd Mead, who we also spoke to this week), and Barba had his work cut out for him.

Barba has been with the SoCal-based Digital Domain visual production studio for 13 years, and like many of the top directors he collaborates with, he’s equally comfortable working in film or advertising. He started at Digital Domain as a digital artist on The Fifth Element and CG supervisor on Supernova before rising to visual effects supervisor for David Fincher’s Zodiac.

As we count down to the opening of Tron: Legacy, the Dotted Line caught up with Barba to talk about his work as visual effects supervisor on this much-anticipated movie, his work and, of course, Art Center.

Dotted Line: How was working on the new Tron film different from others you’ve worked on?
Eric Barba: This was the most difficult project I’ve ever done, for many reasons. It was by far the most challenging. The work we had done on Benjamin Button was considered the holy grail of special effects because we were aging a human face, which hadn’t been done before. The [Jeff Bridges] character Clu pushes that envelope so far, and so much faster, than we expected. We didn’t know that these sorts of effects [such as portraying a decades-younger Bridges] were even possible to do. And working in 3D was new for me, too.

Dotted Line: What are the different considerations when working in 3D?
Barba: It’s incredibly challenging technically, because we’re still in the early stages of learning how to shoot 3D from a how-the-camera-works standpoint. I like to joke that the camera we used to film this will be in a museum at some point as a relic, because if you look at it, it’s actually two cameras strapped together.

And because of this there are a lot of technical challenges and mechanical imperfections, lens imperfections and the like. You have to continuously fix things and put stuff back together. For example, when we’re trying to shoot two actors playing a disc game, if they don’t stand in the correct space on a 50-foot screen, then the shot is ruined. All the techniques we use for tracking—making sure our CG and our studio camera line up—have to be rewritten because they have to be much, much more accurate for 3D. And you have to render everything twice, so it’s twice the disk space. Then you have to have development systems to look at it and judge it. It definitely raises the bar as far as technical difficulty.

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All Roads Lead Back to Art Center

Alumnus and Trustee Doug Boyd has spent time across the map: he was born in Canada, went to high school in Phoenix, moved to Los Angeles to study Transportation Design at Art Center, then to Detroit for work. But he found himself returning to Southern California—the warm climate and creative energy drew him back. More than a decade after graduating from the College, he found it calling as well, and became reconnected with his alma mater and fellow alumni.

The founder and president of integrated marketing firm Boyd Communications, he was recently appointed to the Art Center Board of Trustees. We sat down with him to find out a little more about our new Board member.

Dotted Line: Any fond memories that you’d like to share about your time at Art Center?
Doug Boyd: How much time do you have? There are so many. The classes I had with Strother MacMinn are memorable to this day. Fine art instructor Lorser Feitelson had some of the most remarkable people stop by his Saturday morning classes. One morning, we came in and Edward G. Robinson was standing there smoking a cigarette in the auditorium with Lorser. They were talking about having lunch with Picasso in Paris, and all the affairs he was having with women. It was fantastic! I have countless memories like this.

Dotted Line: Have you remained active with the College over the years?
Boyd: I have, since returning to Southern California. I’ve been actively involved with alumni groups over the years. Occasionally I’ve helped instructors, coming in to a class and giving special assignments, or sometimes just sitting in on a class and observing. I love being involved and I love being around the students. Their creative energy is contagious.

Click here for a video interview with Doug Boyd

Dotted Line: You’ve witnessed the evolution of the College over the decades first-hand. How is it different from when you were a student?
Boyd: The differences from when I was a student at the campus on Third Street are extraordinary and quite significant. The world has also changed a great deal–students that were in the school then had a much smaller world to deal with. As the Board, College administration, faculty and alumni look at how to prepare our students for tomorrow, we realize that the world is much more complex, and far more demanding. Therefore, it’s the responsibility of the school to provide an environment and instruction and vision for students to thrive in this new world.

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Art Center on Display at L.A. Auto Show

Art Center students manning the L.A. Auto Show exhibit

The L.A. Auto Show kicks off today, hosting 50 world and North American debuts across virtually all vehicle categories.

This year’s show will display a number of electric vehicles and futuristic concepts, and test-drives of a number of vehicles.

Art Center again has an exhibition space in the show, featuring student and alumni work from Transportation Design and beyond.

Alumnus Chip Foose has work on display; Deep Orange, the collaborative concept electric vehicle created by Clemson University graduate students and styled by Art Center students; and examples of Art Center student work from a variety of disciplines.

Take a peek at the Art Center exhibit in the photo slide show below:

Another Art Center connection to the auto show: The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge. The concept was created in GM’s North Hollywood Advanced Design Studio, led by alum Frank Saucedo. GM Advanced Design has now won the honor more times than any other design team; this is its third victory since 2005. Congrats!

Reflecting Back at 80: Mystery Photo

We know that this photograph is from a 1989 Transportation Design class, but not much else. Do you recognize the teacher or any of the students?

If so, contact Art Center Archivist Robert Dirig at 626.396.2208 or robert.dirig@artcenter.edu. For more information about the Art Center College of Design Archives, including how you can donate or access materials, visit artcenter.edu/archives.

Great Fun at Car Classic

Sunday’s Car Classic ’10: Freedom of Motion, was a success! While a little drizzly at times, the crowds were not deterred, visiting Hillside Campus to tour studios, look at student work, hear guest speakers and, of course, check out the automobiles (and aircraft, watercraft and motorcycles!)

Keynote speaker was Transportation Design alumnus Frank Stephenson, design director for McLaren Automotive.

“The Mini was the first car I ever stole,” joked Stephenson. He was referring to sneaking out in his mother’s as a young teenager. “It was that easy to drive,” he explained. Fitting that fate would have him involved in the redesign of the vehicle decades later.

Also speaking was Photography alumnus Jeff Zwart, award-winning automotive photographer and commercial film director who recently set a new record racing up Pike’s Peak in a Porsche 911 GT3.

“You never realize how much your childhood interests will influence your life later on,” Zwart said as he remarked on growing up (with childhood friend, alum and automotive design superstar Freeman Thomas) with a love of everything automotive.

Highlights of the show included the new McLaren MP4-12C, a 1936 Bugatti Type 57SC Atlantic and an ICON A5 sport aircraft.

Enjoy images from the event in the slideshow below, and check out our tweets from the event as well:

Car Classic Film Fest!

As we gear up for Sunday’s Car Classic ’10, enjoy these videos from previous years:

See you Sunday!

Wheels in Motion: A Look at Art Center’s Transportation Design Department

Guest post by College Archivist Robert Dirig and Transportation Design Director Jay Sanders

Strother MacMinn teaches class on lawn, 1960 (Photo courtesy Art Center Archives)

Art Center’s Car Classic has become one of the most highly anticipated transportation events in Southern California, if not the entire country. Over the past nine years, the event has showcased amazing automobiles and brought together industry leaders–many of whom are Art Center alumni. As we approach Sunday’s Car Classic 2010: Freedom of Motion, join us in looking back at how Art Center became a leader in the world of transportation design.

Jergenson is shown in this circa 1950 photograph with student A.K. Ragheb PROD '51. (Photo courtesy Art Center Archives)

It is estimated that more than half of the world’s car designers are Art Center graduates. Transportation Design alumni currently hold top positions at the studios of Pininfarina, Ferrari-Maserati, Ford, General Motors, DaimlerChrysler, BMW, Porsche, Audi, Volvo, Nissan, Aston Martin, Mazda, Toyota/Lexus and Volkswagen North America.

The field has a long and storied history at the College. Years before Transportation Design became a major at Art Center, our graduates were taking positions with General Motors’ Buick Division in Detroit in the 1930s.

In 1948, Transportation Design became an official course of study at the College, with such influential faculty members as George Jergenson, Strother MacMinn and John Coleman establishing the school’s connection with transportation design—a field that would lift Art Center into international prominence.

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Car Classic ’10 Is Almost Here!

It’s almost time for the ninth annual Car Classic! This year’s theme, Freedom of Motion, celebrates the powerful combination of technology and passion that allows humans to move well beyond our physical abilities. Whether it’s hurtling down the road in a vintage Bugatti, pulling 5G around a corner in a Formula One racecar, hitting 50 mph on a 15-pound Tour de France bike, or winning the 100 meter dash on a pair of prosthetic legs, we continually seek the freedom of moving beyond our physical limitations. This year’s event will focus on the design and technology being used to break free from these limitations.

Keynote speaker will be Transportation Design alumnus Frank Stephenson, design director for McLaren Automotive, who will unveil the new McLaren MP4-12C. Also speaking will be Jeff Zwart, an award-winning automotive photographer and videographer who recently set a new record racing up Pike’s Peak in a Porsche 911 GT3.

An incredible array of more than 100 rare and exotic automobiles, motorcycles, aircraft, watercraft and other vehicles will be on display in Art Center’s panoramic Sculpture Garden. Some of the spectacular vehicles already confirmed are a 1936 Bugatti Type 57SC Atlantic, the world’s first production Cobra and an ICON A5 sport aircraft.

Attendees will have the opportunity to tour Art Center’s studio classrooms and rapid prototyping facilities to view the work of tomorrow’s top designers. KABC automotive reporter Dave Kunz and host of Speed Channel’s Car Crazy Barry Meguiar will again emcee the event and awards ceremony. Twelve honors will be presented to vehicles of exceptional design, as judged by a team of design experts.

Car Classic ’10 tickets are $60 at the door, or $50 when purchased online. Check out the Car Classic website for more information.

For a peek into what to expect, check out the Car Crazy video below:

Art Center Car Classic ’10: Freedom of Motion
Sunday, October 17, 10 am-4 pm
Hillside Campus

The Stories Behind the Logos

Here’s a fun story for a rainy afternoon: the incredibly true stories behind automotive logos.

We know that the galloping horse logo was created by Art Center alum Phil Clark, but why do Chevys wear bowties, and does the blue-and-white BMW roundel really symbolize a propeller and sky?

Road & Track gets to the bottom of things: “From Ferrari’s Prancing Horse to Cadillac’s crest, automobile logos appear on everything from steering wheel hubs to giant billboards, and even the lapel pins on the suits of company executives. This kind of flexibility is one of the design elements needed for an effective and strong logo, says Jack Gernsheimer, Creative Director of Partners Design Inc. and author of Designing Logos: The Process of Creating Symbols that Endure.”

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