Tag Archives: Indiegogo

Selling jellyfish on the internet, and other true tales from today’s creative entrepreneurs

Medusae Collection by alumna Roxy Russell.

Medusae Collection by alumna Roxy Russell.

To be bold is to be confident and courageous, willing to take risks. It’s an essential trait shared by a powerhouse group of speakers assembled for BOLD: The Art Center Symposium for Creative Entrepreneurs, a one-day confab and networking event at the College’s Hillside Campus in Pasadena.

At once motivational and practical, the September 6th program offered personal testimonials from successful entrepreneurs, along with concrete skills and strategies that participants—multidisciplinary and multigenerational—could apply to their own creative endeavors.

The question on President Lorne M. Buchman’s mind as he greeted the full house: “What does it take to create a pertinent and relevant design education today? It used to be that the education was set up to get you a job. In 2014, you realize the student body is different, millennials are different. Something has shifted—and it has everything to do with entrepreneurship. There is a power, an insight, an energy, a compulsion even, to create innovation.”

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Art Center student’s crowd-funded project Ribbon envisions a cleaner, brighter future for sunglasses

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Somewhere in some secret underground research facility an engineer is probably developing a pair of nanotechnology-infused lenses that will make cleaning our sunglasses a thing of the past.

But until that day becomes a reality, we’ll have to make do wiping our shades with napkins, T-shirts or whatever abrasive cloth we can find in the moment. Right?

Not if Patrick McCrory has anything to say about it.

Today, the Interaction Design student is launching a campaign on crowd-funding platform Indiegogo for his project Ribbon Sunglasses, which feature a retractable microfiber cloth tucked away inside the frame.

The concept lands squarely in “How has nobody thought of this before?” terrain, in that it offers a deceptively simple solution to a problem nearly everybody can relate to. But the journey McCrory’s project has taken from initial idea to crowd-funded campaign is far from straightforward.

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