Tag Archives: social impact

Designmatters and Aspen Institute examine the social, creative and economic impact of the new culture of ‘intrapreneurs’

Mariana Amatullo speaking at Desigmnatters' Leap Symposium on the New Professional Frontier in Design For Social Innovation." Photo by Alex Aristei

This week the Aspen Institute launched a new series of essays on the growing importance of social intrapreneurs — change-agents within organizations large and small who are fusing business success with positive social and environmental impacts — and the value they are adding to their organizations and society. To kick off the series, the Institute, in collaboration with The Huffington Post, published the following piece by Mariana Amatullo, co-founder and vice president of Designmatters at Art Center College of Design.

The Institute also named 2001 Art Center alumnus Safir Bellali, Design Innovation director for Vans, to its incoming class of 2014 First Movers Fellows. Each fellow will tackle a project that will have a positive financial, social and environmental impact on both their company and society. Bellali, who maintains close ties with the College through his participation in critiques and hiring student interns, will explore how new manufacturing technologies will allow Vans to work toward bringing production back to the United States. In Fall 2014, Vans will sponsor a Designmatters/Product Design studio at Art Center.

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‘Stand With Us’: Students find kinship with Homeboy’s gang intervention program

This spring term I had the privilege of directing a short film as part of a Designmatters studio hosted by the Graphic Design Department, which was structured in partnership with Homeboy Industries, the country’s most successful gang intervention program.

Addressing Homeboy’s real and ongoing need for fundraising, we put together a video called Stand With Us. It brings together the insights of longtime donors to the organization with the stories of two former gang members, whose lives were transformed for the better at Homeboy.

Homeboy decided to screen Stand With Us on May 3 as an opener for the Lo Maximo Awards, the organization’s annual fundraiser. It was a fabulous night with food and drink, glamorous people (some of whom were tattooed) and lots of hugs, laughs and even some tears. It was a special moment for me as I got to see an eclectic and undoubtedly grateful crowd cherish my work—and the fruits of a successful collaboration between my school and one of LA’s finest institutions.

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Alumni Spotlight: Erik Molano, social impact graphic designer

Erik’s story originally appeared as part of Desigmatters’ Alumni Spotlight series. Find out more about Art Center’s social impact design department, Designmatters.

Throughout my education, I had always been fascinated by the power of graphic design. It’s everywhere. In books, freeway signs, software applications, automobile dashboards, cereal box packaging, architectural wayfinding, maps, and so much more. The thoughtfulness and intention that goes into the communication we consume daily is so ubiquitous we sometimes forget that it’s carefully crafted by a worldwide community of graphic designers. Since I had become a part of this community, I challenged myself to find a place within it; to discover my full potential.

I began to ask myself, ‘What’s the most impact I can have as a designer? Is there more to design than just laying out images and text in a beautiful way? How does our work impact culture?’ After a few years of soul-searching, I found my answer lying within the world of social innovation, with many thanks to the following three catalysts.

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View from the Bridge: Saluting graduating students and Art Center’s social impact on healthy drinking water and food

A Balde Movil prototype is put to the test in Altos del Pino, Bogota, Colombia.

The Fall 2013 term culminated last weekend with our Grad Show—an unqualified success attracting hundreds of industry representatives—and the arrival of our students’ families on campus for graduation. It was my great pleasure to meet many of them and share in their excitement and pride.

I began this weekend’s ceremonies by reading Everything is Waiting for You by David Whyte. An ode to the creative power of community, this poem was born surprisingly out of a moment of deep grief for the author, which makes its vibrant call to action all the more remarkable. The work begins with a warning of isolation—“Your great mistake is to act the drama as if you were alone”—moves to an acknowledged tension of individual identity in the crowd—“Surely, even you, at times, have felt … the swelling presence, and the chorus, crowding out your solo voice”—and concludes with an exultant celebration of discovery and the power of entering the “conversation”—“The kettle is singing even as it pours you a drink” and, ultimately, “Everything is waiting for you.”

I shared this poem because I want our graduating students to find the strength to face what is calling them and recognize that they are surrounded by an astonishing depth and plethora of life. I want them to celebrate where the new edges meet and, as the poem suggests, believe they can change the world by their attentive presence.

Our students’ work offers ample evidence that this is all very much underway.

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Art Center College of Design’s “Designmatters” Vice President Honored with Dell Social Innovation Education Award

Designmatters' Mariana Amatullo

Mariana Amatullo, vice president at Art Center College of Design and co-founder of Designmatters, the College’s social impact initiative, has won the inaugural Dell Social Innovation Education Award. The honor recognizes outstanding leadership in teaching and supporting student social innovators.

Designmatters engages students, faculty and alumni from across disciplines in an ongoing exploration of the role of art and design in effecting large-scale sustainable change through innovative partnerships locally and around the world. It is through the impressive outcomes generated by Designmatters that the College became the first design school to receive the United Nations’ Non-Governmental Organization (NGO) status.

“Art Center aspires to redefine and expand the role of the artist and designer into one who is a catalyst for social change and innovation, ” said Lorne M. Buchman, president, Art Center College of Design. “Designmatters allows us to harness the power of creative imagination to effect that change.

“I’m very proud of what Mariana has created over the last decade and we congratulate her, “ Buchman continued. “We consider this award an endorsement as renewed encouragement to continue our commitment to contribute to, and learn from, our engagement in the social innovation space.”

“I am deeply honored to be selected as the inaugural recipient of this award,” said Amatullo. It has been my personal privilege and joy to be in a position of mobilizing the collective energy and creative talent of the Art Center community with an educational agenda for social impact through Designmatters.

“This award serves as a wonderful tribute to the body of work by our students, faculty, and staff during the last decade, and more broadly speaks of the growing recognition of the value of art and design in effecting consequential societal change,” she explained.

“We had many outstanding nominees for the Social Innovation Education Award,” said Dell Challenge Executive Director Suzi Sosa, “however, Mariana stood out because of her ability to inspire institutional support for applying design solutions to social problems.”

Amatullo was chosen for her exemplary leadership and holistic approach in building new modes of engagement for art and design education with social impact, promoting broad collaboration through cross-sector partnerships with non-profit organizations, development agencies and industry. The award-winning and social innovation outcomes of Designmatters during the past decade are providing a key foundation for the framework of Media Design Matters, a new course of study in the Graduate Media Design Program at Art Center. Amatullo is co-leading Media Design Matters, which focuses on communication design at the intersection of new technology and social engagement.

She will be honored during the global awards ceremony on June 12^th in Austin, Texas.

As part of the Dell Social Innovation Challenge, several Art Center student projects from the award-winning Safe Agua initiative, a Designmatters partnership with the Innovation Center of Un Techo Para Mi Pais, were named semi-finalists. The projects focused on innovative design products and systems to overcome water poverty with families of slum-dwellers in Lima, Peru.

About Art Center College of Design

Founded in 1930 and located in Pasadena, California, Art Center College of Design is a global leader in art and design education. Art Center offers undergraduate and graduate degrees in a wide variety of art and design disciplines, as well as public programs for all ages and levels of experience. Renowned for its ties to industry and professional rigor, Art Center is recognized as a United Nations’ Non-Governmental Organization (NGO), providing students with opportunities to create design-based solutions for humanitarian and nonprofit agencies around the world. During the College’s 80-year history, Art Center’s alumni have had a profound impact on popular culture, the way we live, and important issues in our society.

To learn more

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