Author Archives: Jered Gold

Ad and Photo Students … Join Biker Gang?

On a recent afternoon on the south lawn of Art Center’s Hillside Campus, Advertising student Tyler Jensen and Photography and Imaging student Lena Bujbara were part of an impromptu, Hollywood-style biker gang.

Jensen and Abujbara recently met up with several models from L.A. Casting to work on a collaborative project for Cazadores Tequila.

As part of the Advertising Department-sponsored ShootSell class, the two art-directed and photographed a series of retro biker scenarios for an integrated ad campaign that takes a visual cue from “B” movies from the 1960s.

There were no fights reported.

In other Advertising Department news, don’t miss today’s Advertising Department Speakers Series, in which Monotype Imaging will be talking about developments in Web fonts. Today at 2 p.m. in room A13. Open to all students.

Art Center Students Take On Sea Level Rise

Art Center students recently completed a Designmatters-led studio class, in partnership with the Aquarium of the Pacific, focusing on public education and action strategies to address the crisis of sea level rise.

Project Coastal Crisis, held Spring Term, was a transdisciplinary project embedded in the “Design for Sustainability” Product Design curriculum. Students were challenged to translate urgent scientific data on sea level rise and coastal resiliency into easily accessible public awareness communications and educational tools.

“Projects like these are about educating you not by force, but by engagement,” explains Product Design Department Chair Karen Hofmann. These projects have touch points that linger long after the experience is over.”

Students formed four different teams, each producing mixed media communication strategies to educate Aquarium of the Pacific visitors and other target audiences, including California coastal communities and policymakers. Careful consideration was taken to ensure that the campaigns would be easily accessible to a wide audience.

Read more about the four teams and their outcomes.

Register Today for Forward Motion


Forward Motion: Advancing Mobility in California & Québec is a one-of-a-kind opportunity to hear leaders discuss the future of sustainable transportation.

Registration is now open for this half-day symposium examining the impact on vehicle and infrastructure design in California and Québec.

Expert panelists will compare and contrast Québec and California’s initiatives for the promotion of electric vehicles and public transit, and examine the new technologies and advanced materials that are rapidly driving North America forward. The panels will include discussions on the future of electric vehicles, urban transit systems and the required infrastructure. A networking reception and keynote luncheon will also be part of the event. Space is limited, so secure your spot today.

Forward Motion: Advancing Mobility in California & Québec
September 21
Art Center College of Design
Hillside Campus

In Case You Missed It

As you know, there’s always something going on when it comes to Art Center alumni, students and faculty.

Some of the latest:

  • Advertising alum Lacey Waterman art directs a great TV spot for Discounthotels.com, shot at her former high school in Woodland Hills. YouTube
  • Architect Alla Kazovsky on teaching in Art Center’s Saturday High program. Huffington Post
  • Alum Everett Katigbak, a communication designer at Facebook, to speak at September’s Brand New Conference. Brand New
  • Hot Wheels creator, Mattel toy company co-founder and Art Center alum Elliot Handler died last week at 95. What’s your favorite Hot Wheels memory? MotorTrend
  • Art Center faculty member and author Krystina Castella on making ice pops at home. Columbia Tribune
  • Broadcast Cinema alum Steve Hwang’s documentary FOCUS—filmed and edited during his last term at Art Center, and screened here earlier this year—has been picked up by the G4 for distribution online. It’s the first installment of the network’s newly launched G4 Films series. View the entire feature online.

In Memoriam: Ed Hanak

Former Art Center senior vice president, secretary of the College’s Board of Trustees, Trustee Emeritus and key College fundraiser Edward Paul Hanak passed away on July 1 at the age of 83.

© Steven A. Heller/Art Center College of Design

A native of Ohio and graduate of Ohio University, Hanak founded and served as the president of his college fraternity. He joined the army after World War II and served in Japan, then was then drafted into the Army and served in the Korean War.

After the military, he attended college on the G.I. Bill. He went on to work with the Greater Cleveland Growth Board, an arm of the Cleveland Chamber of Commerce, before moving to Pasadena to join Caltech’s development group in 1966.

Hanak joined Art Center in 1969 as vice president of development and, and as key fundraiser, spearheaded the drive to raise funds for the College’s various projects, in particularly the plan to build Hillside Campus. Hanak was at then-president Don Kubly’s side when they found and purchased property in the foothills of Pasadena and negotiated terms to erect the building designed by Craig Ellwood Associates.

Following his retirement from Art Center in 1986, Hanak continued to serve on the Board of Trustees as secretary, eventually honored as Trustee Emeritus.

A memorial celebration for Kubly, who passed away a few short weeks before Hanak, will be held this Saturday, July 30. Appropriately, we’ll take a moment during the program to acknowledge Hanak and his many contributions to Art Center.

Grad Media Design Work on Display at MoMA

Beyond the Fold, by Sebastian Bettencourt

Two Graduate Media Design projects are included in Paola Antonelli’s most recent exhibition, Talk to Me, now at the Museum of Modern Art in New York. They are Sebastian Bettencourt’s thesis project, Beyond the Fold; and Dustin York, Ting-Yuin Chien, Scott Liao and Jae Kim’s class project, The Messenger.

Also, new Grad Media alum Hoon Oh and current student Jisu Choi just completed a project at Synn Lab based on Hoon’s thesis work of interactive hybrid digital/physical sports.

Great work, everyone!

Talk Gardening with Marco Barrantes Friday

EcoCouncil has invited guest lecturer and landscape architect Marco Barrantes of La Loma Development to speak about gardening on campus this Friday.

Photo by Lara Warren

Barrantes maintains the drought-resistant garden at South Campus and will discuss rain garden design and construction, watershed planning and storm-water management, downspout art, rain cisterns and native plants. He will also describe multi-layered food forests—which mimic healthy ecosystems for maximum diversity, reduced maintenance and perennial gardening—in contrast to raised annual veggie planters.

The new Art Center Community Garden is still taking applications for plots, so email foodgarden@artcenter.edu if interested. And read more about the new garden here.

Open to everyone interested in learning more about these topics!

Marco Barrantes
Friday, July 29, 1 p.m.
CMTEL
Hillside Campus

**07/28: Due to an unexpected emergency, Barrantes will not be able to speak Friday, July 29. Please stay tuned—we’ll announce the rescheduled date as soon as possible.

Art Center Student Awarded IDSA Scholarship

The Industrial Designers Society of America’s (IDSA) Gianninoto Graduate Scholarship program has awarded a $1,500 scholarship to Pengtao Yu, a second-year Grad ID student at Art Center.

Yu

“My interest in industrial design started with my curiosity of how things work and my obsession with beautiful objects,” says Yu. “Four year of undergraduate industrial design training, along with several internship experiences in top design studios, has given me strong traditional design skills.”

Yu has won two International Design Excellence Awards (IDEA) awards in the student design category, and one of his furniture designs has been licensed by a major U.S. manufacturer to put into production.

IDSA’s Gianninoto Graduate Scholarship was originally established by the late Francesco Gianninoto, a US package designer who was a founder of the Package Design Council. Two of his most famous designs were the Marlboro cigarette package (mid-1950s) and “Elsie Daisy,” the Borden Cow.

Congrats, Pengtao!

Creative Inspirations: Stefan G. Bucher

Don’t miss this exclusive screening of the new film produced by lynda.com on Art Center alum, designer, illustrator and writer Stefan Bucher. It will be screened Thursday at the Ahmanson, and is free and open to the public. RSVP to alumni@artcenter.edu by July 25.

Looks like a great film—take a look at the preview below.

Creative Inspirations: Stefan G. Bucher
Thursday, July 28, 7 p.m.
Ahmanson Auditorium
Hillside Campus
RSVP to alumni@artcenter.edu by July 25