Category Archives: Student Life

Nike designer D’Wayne Edwards dares students to supersize their dreams

D'Wayne Edwards at Pensole demonstrating a few of the kicks he's designed

D’Wayne Edwards at Pensole demonstrating a few of the kicks he’s designed

“Are you awake?”

With these words, more of a challenge than a question, D’Wayne Edwards begins to make inroads into rowdy scrum of inner city high school students seated before him in Art Center’s Ahmanson Auditorium. The response: a cacophony of groans.

It’s 8:30 a.m. on a late October Monday morning and Edwards, founder of Pensole Design Academy and former design director for Nike’s Jordan brand, has come to Art Center to inspire and illuminate the opportunities available to creative students in various areas of design. He has spent enough time with teenagers to know that engaging them at this time of day can be a losing battle. And he’ll need to act quickly to establish that he understands where they’re coming from and, more importantly, he knows what they need to do to get to someplace worth going in the future.

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Myspace takeover 2.0: New videos track students’ creative progress and problems

Art Center invades Myspace homepage

Art Center invades Myspace homepage

Update: Our quartet of students leading our Myspace occupation has produced a new batch of posts — three videos and one written narrative. Visit our Myspace profile for the latest news on how these artists and designers are devising solutions to the roadblocks and detours they encounter en route to their destination: creating something of lasting value that didn’t exist before.

Space. Whether it comes in the form of a blank canvas, an empty sound stage, a blinking cursor on a computer screen or a room of one’s own — space itself has always been fundamental to the act of creation. Art Center has long provided that space for its community of compulsively creative forward-thinking doers and makers, united by a desire to disrupt the status quo with explosive feats of imagination and artistry.

At its most basic level, it’s an invitation to create, explore and invent. And put simply, artists need their space. This was the operative principle behind the supernova success of Myspace, the 1.0 generation social network that became a hub where music lovers connected to their favorite bands. Ten years later, Myspace has reinvented itself, beginning with its June 2013 relaunch, as a social network “purpose-built to empower an infinitely expanding creative community.” The new Myspace has been designed around 21st Century creators’ needs to “connect, make, discover, collaborate, promote and expand.”

And what better place to seed that artistic ecosystem than the hothouse of creativity that is Art Center? So, for the next week, Art Center’s unique approach to bringing audacious ideas to fruition will receive unprecedented exposure as it stages an occupation of the MySpace homepage, which has a massive global reach of 35 million users.

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Innovations in lunch: The ultimate South Campus dining guide

lucky-boys-sign-2

It’s hard to overstate the excitement that greeted the announcement that a fleet of food trucks would be adding Art Center’s South Campus complex to its rotation of regular stops. Clusters of giddy staffers congregated around 8×10 flyers, speculating over which roach coaches– Holy Aioli? Kogi?  – would become the go-to lunch option within walking distance of 950 Raymond Avenue. Unfortunately, this culinary convoy was soon diverted away from South Campus, when turnout wasn’t big enough to justify a stop on the trucks’ lunch route.

On paper, this might have seemed a devastating blow to staffers as well as students tired of foraging for tasty eats in an industrial wasteland. South Campus sits at the heart of Pasadena’s Innovation Corridor, a name that may be more aspirational than descriptive of a neighborhood that houses a semi-functional power plant and a row of hulking industrial monuments to the last century’s love affair with molded concrete and steel. In other words, this is not exactly the kind of neighborhood where one might expect to find an operating vending machine, let alone a reasonably priced handcrafted meal.

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Art Center in the news, August – September 2013

Mego Lin and Jon Jon Augustavo on the set of “Same Love.” Photo by Craig Nisperos.

Art Center students, faculty, alumni and staff have been busy racking up awards, giving interviews and making news. Here is a selection of some recent coverage.

MTV.com, “Macklemore & Ryan Lewis Smash Hip-Hop Competition With VMA Knockout”
Two music videos directed by Art Center alum Jon Jon Agustavo with cinematography by Grad Film student Mego Lin earned some shiny Moonmen awards at the 2013 Video Music Awards.

SciArt in America
October issue featuring ACCD faculty Lita Albuquerque’s Stellar Suspension (from OBSERVE, Williamson Gallery, 2008) on the cover and a 4-page interview with Williamson Gallery director Stephen Nowlin.

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Plumbing the depths of innovation: Mazda unveils student-created concept car, Deep Orange 3

It’s innovative engineering inside and out. And it’s all the work of students.

A next-generation Mazda concept vehicle, designed by Art Center College of Design student Fredrick Naaman and engineered by a team of Clemson University International Center for Automotive Research (CU-ICAR) automotive engineering students, was revealed in Traverse City, Mich., today during the Center for Automotive Research Management Briefing Seminars.

The official unveiling marks the completion of the Deep Orange 3 Mazda-sponsored vehicle, the third-generation Deep Orange vehicle prototype, which is a completely new vehicle, inside and out.

Derek Jenkins, design director for Mazda North American Operations, said that to be part of a college program of this caliber that focuses not just on one aspect of a vehicle, but the vehicle as a whole, is really an automaker’s dream come true.

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Trayvon Martin protest: Photography student Kit Sinclair embeds himself on the front lines of the battle for justice

We first glimpsed the images above by chance, as Photography instructor Tony Di Zinno and student Kit Sinclair were reviewing the project in the cafeteria at South Campus. We were immediately struck by the bold and viscerally affecting quality of the shots Sinclair captured while attending a protest the night the Trayvon Martin verdict was rendered. Sinclair had been working closely with Di Zinno, a renowned sports photographer, in a class entitled, Project Photo: Sport, which focuses on navigating the intersection of sports, politics and art. “The culture of sport relates to conflict in many ways,” explains Di Zinno. “The Olympics are a thing of beauty – but also form of surrogate warfare. In this class we reflect on how examples of how sport acts as a mirror in reflecting ourselves as societies. We examine seminal figures like Mohammed Ali whose iconic LIFE magazine image by civil rights photographer Flip Schulke is featured on the profile of our Art Center-Sports class facebook page. Kit’s protest coverage was squarely in the tradition of the concerned photographer. We see in his images moments reminiscent of Sixties symbols of protest – which led in turn to class discussions of  visual literacy and image as art reference in terms of a so-called ‘black power’ salute by Tommy Smith and John Carlos on the 200m medal stand in the ’68 Olympic games.” 

“The larger point to me as an educator is to support these emerging artists,” continues Di Zinno, who co-teaches the class with Andy Bernstein, who shoots for the NBA and NHL. We are reminded by Kit’s work not to be too isolated in our silos of higher learning. But to realize that we are all indeed citizens and participants… and to learn to apply critical thinking. To dare and go see for ourselves. To take time to consider and deliberate in how to apply what we learned. Perhaps,most importantly – to share what we did learn with others.”

In the above gallery and blog post below, Sinclair incorporates each of these strands into a series of arresting photographs, that simultaneously call out for our attention and compassion.

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Puppy Love: Play Day lifts spirits during the dog days of week ten

Communing with canines at Play Day

Communing with canines at Play Day

The announcements for the Center for the Student Experience-sponsored “Play Day” touted an enticing array of activities designed to promote maximum stress release and lighthearted fun.  The calendar of events read like a childhood fantasy birthday party come to life: ceramic painting, chair yoga, pizza, goodie bags, ice cream sundaes and, perhaps most intriguing of all, therapy dogs. To this reader, that last element conjured visions of frankfurters spiked with ginko biloba. It was hard not to wonder whether this was some trendy new food experiment engineered to fuse childhood nostalgia with natural healing properties.

As it turns out, the above type of therapy dog is a culinary idea whose time has yet to come. Play Day’s dogs, of course, were of the canine variety. And their therapeutic benefits were immediately apparent to anyone who stepped foot into Room 201, the Play Day hub, where clusters of students huddled around the three furry pets laying on the floor basking in all the attention.

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Nap Stars: Art center students rally around a dedicated sleep space

Nap time for Isaac Oaks

Nap time for Isaac Oaks

In addition to the beautiful illustrations and sleek looking car models adorning the halls at Art Centers’ Hillside Campus, there’s an intriguing installation viewable to students and visitors alike. In the library, on couches in the hallway and on top of most any flat surface available: students can be found splayed out catching some shut-eye, desperate for a place to rest their head during the long demanding days and weeks of the term.

Rumors and horror stories flood new students, with tales of students who crashed their cars and somehow walked away unharmed (i.e.’How funny it is that so-and-so hurt themselves while building a model?’) and how people in authority positions support and contribute to this propaganda of self-denial. As the student population diversifies in age and life experience it is clear that additional co-curricular and non-curricular structures are necessary to continue producing top-notch designers and artists.

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The Collective Action Toolkit workshop equips designers and changemakers with versatile problem-solving techniques

David Sherwin leads the Collective Action Toolkit workshop.

David Sherwin leads the Collective Action Toolkit workshop. Photography by Takayuki Mark Kasuya

“Go ahead and join a group.” This was David Sherwin’s opening directive to the students and faculty members spilling into Art Center’s faculty dining room for the Designmatters-sponsored Collective Action Toolkit workshop.  Sherwin, interaction design director and researcher at frog design in San Francisco, was not merely suggesting attendees sidle up to strangers. It was a non-negotiable requirement, which I discovered when I suggested I would not join a group because I only present to observe and report. “This is all about collaboration, so why don’t you find a group and participate?”

Roger that. Next thing I knew, I had wedged myself into a table full of students seated near the back of the room. We then embarked on our first assignment — writing our names and special talents on separate pieces of paper, which we’d then merge into one document listing our group’s core competencies. This exercise represents the Collective Action Toolkit’s first step in assessing the resources available to each collaborative cohort. In our case, we possessed an unsurprising abundance of design, drawing and drafting skills along with singing, writing and storytelling. Though we had no idea what task we would be asked to perform; it was hard, at that point, to see how this hodgepodge of talents would meld into a whole that was stronger than the sum of its parts.

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Design gurus from Art Center, Facebook and MySpace share trade secrets on the past, present and future of web design

Marshall Rake, Maria Giudice and John Chambers at 3X3

Marshall Rake, Maria Giudice and John Chambers at 3X3. Photo by Chuck Spangler.

Ask a group of web designers to describe the state of internet aesthetics and you’re likely to get as many answers as there are designers. There are few working environments more fluid than the digital domain, a kind of primordial soup where new innovations and ideas constantly bubble up, creating a rapidly evolving field where the rules of engagement are constantly shifting.

However, the most recent installment of Art Center’s 3X3 lecture series, Web Design: Past, Present and Future (held on the evening of June 26 at the College’s Hillside campus) made some major strides toward delivering a clear picture of how to best navigate and succeed in this nebulous arena.  The event featured a trio of design luminaries — Art Center faculty member John Chambers, Facebook Director of Product Design, Maria Giudice and MySpace Creative Director (and Art Center alum) Marshall Rake – each of whom brought an array of  diverse professional experiences to bear on a specific phase of the state of the art of web design.

Chambers kicked off the proceedings by offering a longitudinal perspective of digital design, from its primitive beginnings (back in the 1980’s) through its rough infancy (when nobody believed it would survive) to the restless adolescent it has become today. The popular web design instructor harkened back to a time when designers had very few tools with which to ply their trade beyond simple HTML code, which, he pointed out, remains the through-line connecting the web’s earliest iterations and the complex motion-graphics enabled sites of today.

Maria Giudice then took the stage, donning a headset and unleashing a dynamic presentation that could have easily been mistaken for a TED Talk on the rise of web design in tech circles. (That’s no coincidence given that she’s no stranger to the TED stage).  Guidice described her career trajectory, which began in print, where she redesigned the PacBell yellow pages before migrating to the web and launching her own design firm, Hot Studio, which she recently sold to Facebook, where she now works as the social network’s design guru.

Giudice strongly emphasized the notion that we’re in the midst of a tectonic shift, from an entrepreneurial culture centered on engineering expertise to one driven by design innovation. “When Facebook acquired us, it was a declaration that designers have value too,” said Giudice. “Engineers used to have all the currency. But companies are making an investment in design. I think we’re going to see the rise of the DEO – leadership by design. They’re going to be the future leaders of companies. You have to think and act like a designer to unlock innovation.”

Graphic Design alum Marshall Rake followed Giudice and echoed some of her thoughts about how designers must respond to the explosion of content generation by taking a curatorial approach to their web presence (think: Pinterest). He also emphasized the idea that the future of web design has yet to be invented and encouraged aspiring designers to experiment and expand upon what’s already been created.

“On the web your creations are always on the brink of being discovered,” said Rake. “Three things to think about with every web design challenge are how to simplify, organize and contextualize information.” Following his brief, high-decibel video montage of some of the recent work he’s done for MySpace, Rake ended the evening with an imperative to future designers: “We have a crazy opportunity in front of us,” he insisted, as a mischievous smile spread across his face. “The web is a place we can experiment because so much stuff doesn’t exist yet. It’s our job to go out there and detonate.”