Sure, Imaging DNA might sound like a new song from the Stanford biology rappers, but it’s actually an upcoming two-day conference (July 10–11) that Art Center, in association with NMC Partners, has organized to gather leaders and innovators in imaging, technology, media and education. The goal of the gathering? To immerse attendees in the ideas, discussion and debate surrounding all things image – their production, display, licensing and, in general, their usage.

“Imaging DNA is poised to be the crossroads for artists, educators, photographers and futurists, and therefore a perfect fit for Art Center,” said Dennis Keeley, chair of Art Center’s Photography and Imaging Department, who will moderate the two-day event. “The way the world captures, enhances and distributes photographs is continually transformed by technology. In the Photography and Imaging Department at Art Center, we focus on what does not change: the essence of great photography.”

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