Can designers help solve the planet’s water crisis in just three days? That’s the question WantedDesign Challenge: Water Cycle aims to answer May 17–20 during New York Design Week.
Posts Tagged ‘Product Design’
Sometimes, the lessons learned in the field are the ones that stick the most. Geoff Ledford, a graduating Art Center student in Product Design, recently wrote an article for Fast Company detailing his experiences interning at Soulcake Creative in San Clemente, California.
“As a designer, I draw and work in 3D – communication via pictures and sketches,” said Ledford. “But prior to deciding to become a designer, I was a writer. My thought was that if I shared some of these lessons, they might help someone else.”
His lessons boil down to four points:
- Kill your ego. “A tinge of hubris can quickly contaminate an otherwise good relationship,” said Ledford. “And with so many capable design consultancies all ready to do the same job, it’s important to stay humble.”
- Bring passion to your presentation. While working at Soulcake, one of the partners at the studio explained, “A good presentation shouldn’t just give me information–it should evoke emotion.” Ledford realized that his work could not solely rely on analytical justification, but rather worked best when it incorporated emotional elements.
- Find your own voice. No matter what kind of work, this advice is crucial to anything creative. Ledford makes his case with jazz musician Freddie Hubbard who had to find a voice that was his own instead of being an imitation of Miles Davis. Likewise, when Ledford said he tried creating work he thought his boss would want, “the result was a bunch of concepts that lacked my voice and, consequently, weren’t authentic.”
- Work will always be there.Wanting to make a good impression, one day Ledford opted to go in the office early to work rather than surf with one of the owners. Instead of pushing Ledford into the office, the owner responded that he thought Ledford should surf: “There is always work and the waves aren’t always this good.” Like any creative endeavor, exploring opportunities outside of design (like surfing) gives fresh perspective.
Art Center will award legendary designer Dieter Rams an Honorary Doctorate Degree on Sat., April 20 at 4pm at its Spring Term 2013 Graduation. The event is free and open to the public. As chief of design at Braun from 1961 until retiring in 1997, Rams was responsible for innovative design in radios, watches, record players, coffee makers, shavers and other objects that continue to influence functionality and aesthetic in today’s products.
Generations of designers have been inspired by Rams’ work. Apple design chief Jonathan Ive said Apple products could be seen as homage to Rams, who created “surfaces that were without apology, bold, pure, perfectly proportioned, coherent and effortless.”
Art Center student Andrew Kim, who is graduating this year and has been hired to work at Microsoft, said in an article about Art Center and Rams in the March/April issue of Pasadena Magazine that “every child needs a superhero to look up to, and he has been mine.”
In 1980 Rams asked himself: “Is my design good design?” His famous list of “10 principles for good design” values design that is simple, harmonious and timeless. On his tenth principle, Rams said, “Good design is as little design as possible: less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials.”
At last Saturday’s Summer 2012 graduation, Graphic Design graduate and Art Center valedictorian Roy Tatum shared with the assembled crowd some lessons about life, learning and the design process that he picked up while at the College.
Here are a few highlights.
On his high school aspirations:
While everyone I went to high school was making plans for college, I wasn’t even sure I wanted to attend [college]. I hadn’t found something I was passionate enough about to devote a significant amount of time.
On something a fellow musician told him:
I had just finished playing a show and I was talking to the drummer of the band that had played after us. He had gone to an art and design school in Los Angeles and he told me about his experience and I thought, That doesn’t even sound like school. That just sounds awesome.
On Art Center’s Public Programs:
Like many of you, I started by attending Art Center at Night. I remember being so excited and eager to learn from the teacher during the first night of class. I came home and thought to myself, This is what I love, this is what I’m passionate about. I was so excited I couldn’t wait to apply to the day program.
Art Center was an official partner of the West Coast’s largest design event, Dwell on Design, which boasted three days of the best and brightest products, services and thought leaders in modern design. Dwell on Design was held last weekend at the L.A. Convention Center.
As the only educational institution named a Silver Sponsor, Art Center made a significant impact during the event. The College occupied 1,000 square feet of exhibition space showing representative student and alumni work in Product and Environmental Design; led a series of creative design activities on the show floor; and showcased student, faculty and alumni presentations on three separate stages at the event.
Here are some images from the show.