Category Archives: Advertising

Art Center Students Nominated for 34th Annual College Television Awards

UPDATE: On April 25, 2013 the  34th Annual College Television Awards awarded five College Emmys to Art Center students! Congratulations to everyone on their wins – below is a list of winners:

  • Alternative Category: 3rd Place, Filippo Nesci and Tim Hendrix, KOAN Sound – 80′s Fitness
  • Children’s Program Category: 2nd Place, Carlo Olivares Paganoni and Justin Wells, Cardboard Camera
  • Commercial Category: 1st Place, Kathleen Lorden, Kia Soul “Funeral”; 2nd Place, Lizbeth Chappell and Josue Lopez, Uncomfortable Situations; 3rd Place, Ellen Houlihan, Todd Glass for GLSEN

 

Art Center students have been nominated for the 34th College Television Awards, also known as the Student Emmys. This year marks the first time that six students have been nominated in the same year. The nominees will attend the College Emmys Gala Awards on Thursday, April 25, 2013 at the JW Marriot LA Live in Los Angeles.

Lizbeth Chappell, Tim Hendrix, Ellen Houlihan, Kathleen Lorden, Montana Mann and Carlo Olivares Paganoni were nominated in commercial, children’s and alternative categories. All students were nominated along with their respective production teams.

The College Television Awards is a national competition that recognizes excellence in student-produced video, digital and film work. Members of the Television Academy judged entries online, and will announce the winners at the awards ceremony.

Each student had their own story to tell. Mann’s “Obsession” spec commercial for the Calvin Klein men’s cologne examines the question, “what does it mean to be completely intoxicated by someone?”

Lorden’s spec commercial “Funeral” has already won 2012 CLIO® and ADDY® Awards, while “Uncomfortable Situations,” from Chappell, Jamie Yuen and co-producer Josue Lopez, wanted to create an ad for a difficult product. “It’s wild,” said Chappell. “Eagle suits are everywhere until you go looking for one.”

Hendrix created a music video for the song “80s Fitness” by Bristol musicians KOAN Sound with the commissioned help of OWSLA, the same music label as dubstep musician Skrillex.

Paganoni’s short film “Cardboard Camera,” co-produced with Justin Wells, focuses on creative 10-year-old Cameron. Hoping to enter a kids’ film competition, he uses his imagination and the help of two friends to create a movie.

“It was inspired by my own childhood,” said Paganoni. “I created a flat camera made of paper and start ‘imagining’ that I was shooting a movie with it. Since I couldn’t shoot anything, I started drawing the little frames of the movie like storyboards. This was the basis for our story.”

Even before being nominated, Houlihan’s “Todd Glass for GLSEN” PSA was noticed by The Huffington Post and Perez Hilton. Inspired by standup comedian Todd Glass and his decision to come out of the closet on a 2012 episode of the “WTF with Marc Maron” podcast, Houlihan asked Glass to take on the suicide epidemic in the LGBT teen community.

“I pitched Todd on doing a hard-hitting PSA unlike the typical anti-bullying messages we’ve seen before,” said Houlihan. “We wanted to shake people up and be honest about how serious the suicide epidemic facing LGBT youth is, and to show we’re all responsible for our words and how we affect one another.”

Congratulations to all of our Graduate Film Art Center students!

Welcome our new Advertising instructors

This term, Art Center’s Advertising Department welcomes five industry leaders whose clients include Chevy, Burger King, eBay and Google.

The first is Javier Torok, who has done some of the most acclaimed work, at some of the most highly regarded agencies over the past several years, including Crispin Porter Bogusky, Goodby Silverstein & Partners and RGA.

His revolutionary work for the launch of the Chevy Sonic at Goodby earned him a One Show Gold, a One Show Silver and a Bronze Lion at Cannes in 2012.

A graduate of Art Center (photography) and Miami Ad School (advertising), Javier brings a diverse and contemporary perspective to his work. Javier will be teaching Ad Lab 3, an 8th term required class, and will be helping you push your work to the edge during the crucial, final phase of our program.

Continue reading →

Legendary Automotive Illustrator Art Fitzpatrick Visits Campus

Art Fitzpatrick at Art Center College of Design. Photo by Chuck Spangler.

Art Fitzpatrick at Art Center College of Design. Photo: Chuck Spangler

Considered an icon in the milieu of automotive painting and design, Art Fitzpatrick, recently visited Art Center to share his life work and lessons with students.  With a career that stretched over seven decades, Fitzpatrick, is best known for his more than 700 auto advertisements.  His 1959-71 “Wide Track” campaign for Pontiac is considered by many to be the most recognizable, successful and influential auto ad artwork of all time.

Transportation Design faculty member Richard Pietruska is currently working with Fitzpatrick and arranged for him to visit with students.

“He is an amazing illustrator who has influenced many of us in the automotive design world from the 60′s and 70′s up to the present,” said Pietruska.  “His work captures the true essence of what the cars of that era represented and his passion and skill comes across in his brilliant technique.”

Fitzpatrick continues to produce paintings of his favorite cars today but now works mainly on the computer at his home in Carlsbad, California. He is also an honorary member of the Automotive Fine Arts Society who exhibit at the Pebble Beach Concours d’Elegance.

Find out much more and see his beautiful work at www.fitz-art.com

R.I.P. Steve Jobs; You Helped Us All Think Different

The unaired version of the very first “Think Different” television ad below is unique in that it’s not the version narrated by actor Richard Dreyfuss that we all saw in 1997.

Rather it’s narrated by Steve Jobs, the co-founder of Apple and the visionary pioneer behind the company’s now ubiquitious products, who passed away yesterday.

Art Center alumna Jessica Schulman Edelstein ADVT 91, then the lead art director on the Apple Computer account at Chiat Day, established the look and feel of the highly successful “Think Different” campaign, which featured historical figures–physicist Albert Einstein, civil rights pioneer Martin Luther King Jr. and “Sesame Street” creator Jim Henson to name a few–who changed the world through their out-of-the-box thinking.

Rest in Peace, Mr. Jobs. Your vision touched as all and you left the world a better place.

Ad and Photo Students … Join Biker Gang?

On a recent afternoon on the south lawn of Art Center’s Hillside Campus, Advertising student Tyler Jensen and Photography and Imaging student Lena Bujbara were part of an impromptu, Hollywood-style biker gang.

Jensen and Abujbara recently met up with several models from L.A. Casting to work on a collaborative project for Cazadores Tequila.

As part of the Advertising Department-sponsored ShootSell class, the two art-directed and photographed a series of retro biker scenarios for an integrated ad campaign that takes a visual cue from “B” movies from the 1960s.

There were no fights reported.

In other Advertising Department news, don’t miss today’s Advertising Department Speakers Series, in which Monotype Imaging will be talking about developments in Web fonts. Today at 2 p.m. in room A13. Open to all students.

In Case You Missed It

As you know, there’s always something going on when it comes to Art Center alumni, students and faculty.

Some of the latest:

  • Advertising alum Lacey Waterman art directs a great TV spot for Discounthotels.com, shot at her former high school in Woodland Hills. YouTube
  • Architect Alla Kazovsky on teaching in Art Center’s Saturday High program. Huffington Post
  • Alum Everett Katigbak, a communication designer at Facebook, to speak at September’s Brand New Conference. Brand New
  • Hot Wheels creator, Mattel toy company co-founder and Art Center alum Elliot Handler died last week at 95. What’s your favorite Hot Wheels memory? MotorTrend
  • Art Center faculty member and author Krystina Castella on making ice pops at home. Columbia Tribune
  • Broadcast Cinema alum Steve Hwang’s documentary FOCUS—filmed and edited during his last term at Art Center, and screened here earlier this year—has been picked up by the G4 for distribution online. It’s the first installment of the network’s newly launched G4 Films series. View the entire feature online.

Creative Inspirations: Stefan G. Bucher

Don’t miss this exclusive screening of the new film produced by lynda.com on Art Center alum, designer, illustrator and writer Stefan Bucher. It will be screened Thursday at the Ahmanson, and is free and open to the public. RSVP to alumni@artcenter.edu by July 25.

Looks like a great film—take a look at the preview below.

Creative Inspirations: Stefan G. Bucher
Thursday, July 28, 7 p.m.
Ahmanson Auditorium
Hillside Campus
RSVP to alumni@artcenter.edu by July 25

Advertising Department Launches New Speaker Series

Art Center Advertising students—as well as the entire Art Center community—can enjoy candid discussions from a variety of seasoned advertising and other professionals at a new speakers series kicking off tonight.

Creative directors, copywriters, art directors, strategic planners, emerging technology experts, agents of social change, publishers, game developers, directors and many more will participate in this exciting new series, which will tackle issues from the creative side to the business side of advertising—and all points in-between.

The series kicks off tonight with art director Rob Anton from acclaimed ad agency 72andSunny. Following the discussion, there will be a Q&A with the speaker, and students can show current portfolio work for critique and feedback. Enjoy Anton’s spot for the Getty above.

Advertising Speakers Series: Rob Anton
Thursday, July 21, 7 p.m.
Hillside Campus
Conference Room B

Students Win Big at the ADDYs


Advertising students Adam Chang, Melissa Ploysophon, Becky Ginos and Jack Collier, in collaboration with Photography and Imaging student Jeremy Jackson, recently won a gold and two silver ADDYs for their work at the local ADDY Awards, the first of a three-tier, national competition.

Chang and Ploysophon went on to beat out over 1,000 other entries from across the country to win a National Gold ADDY for their Atomic Fireballs campaign. Film student Ian Kammer won a gold for Boxer.

Congrats on these well-deserved honors!