Successful business owners know that the only way to reach target customers is to find them where they live. Digitally that is. Above all, this means speaking to consumers with content tailored to the platform of their choice. Just ask Pacific Life Insurance in Newport Beach. After the firm’s Senior Designer Terry Scott completed an iPad class through Art Center at Night, he convinced Pacific Life’s leadership to enroll the entire design team in the same class the next term so they are equipped with the latest developments in iPad design in preparation for the the company’s upcoming migration from print to tablet-based promotional materials.
Businesses and organizations are increasingly relying on iPad friendly formats to produce magazines, brochures and other key business tools. With 200 million iPads in circulation, the switch is vital to stay relevant to our evolving culture of visual learners.
Carla Barr has been Art Center’s expert faculty member on all things iPad since the introduction of the popular device in 2010. Barr’s Art Center at Night class is geared towards designers with established careers who are either interested in learning new technology or need to boost their skill set for their current gig. Her course covers three complex steps: concept, design and interactive build.