“We were delighted with the high caliber of the designs submitted and inspired by the students’ creativity,” said Scott Fallon, general manager, automotive, SABIC’s Innovative Plastics business, pictured here with Stewart Reed, chair of Art Center’s Transportation Design department. Photo by Alex Aristei.
Kids who are five years old today might be happy to know that Art Center Transportation Design students are already thinking about the future of cars and what they’ll be driving in 2030.
And the designers are drawing inspiration from an unexpected source: the wonderful world of plastics.
It’s all part of a three-month long design project and competition called Design for Alpha, sponsored by plastic manufacturer SABIC. The project challenged students to come up with forward-thinking ideas for vehicles that anticipate the future driving needs of anyone born after 2010—dubbed Generation Alpha —and then find ways of using the plastics of today and tomorrow to meet those needs.