Posts Tagged ‘Art Center College of Design’

An insider’s view of Art Center’s creative process with our latest round of Student/Space videos

Wednesday, October 29th, 2014

 

Screen Shot 2014-10-29 at 4.10.04 PMArt Center has a reputation for putting students through their paces, challenging them to meet and exceed their wildest creative dreams. The work ethic instilled here is legendary as are the results of all that toiling, ideating, imagining and making.

But the journey from inspiration to finished creation has always been somewhat mysterious. So beginning last Fall, we set out to illuminate students’ creative process with he series of videos we’ve recently renamed Student Space. Now it’s become a bonafide ‘thing.’ Here’s how it’s done: We identify three students from different disciplines who are in the process of completing an ambitious project. Over the course of the term we work with them to create three videos capturing the launch, obstacles and completion of their finished work of art and/or design. At the end of the term, each student’s trio of episodes constitutes an intimate take on the agony and ecstasy of bringing an idea to life. The results have been fascinating, dramatic and nothing short of spectacular. Need proof? Check out this playlist on our YouTube page.

We’re particularly excited to introduce you to the newest group of Student Space participants with this latest round of videos. Pearlyn Lii is a Graphic Design student working on a Brian Eno book. Environmental Design student, Connie Bakshi is sending dispatches from Tokyo, where she’s participating in a collaboration with TAMA University. And Advertising student Rosie Geozalian is tackling a little subject known as human connection in her current campaign.

Join us in watching these works unfold over the remaining weeks of the term. Check this space for subsequent installments on November 22 and December 19.

How we work, live and shop: Environmental Design grad students redefining the future

Tuesday, October 28th, 2014

Drawing on a diverse array of fields, Art Center’s Environmental Design Master of Science program — led by Department Chair David Mocarski — investigates the dynamic qualities of story-driven design, combining conceptual rigor and theoretical thinking with professional practice and a focus on technical innovation, manufacturing, fabrication and project execution. Three recent graduates are redefining the future of the environments we inhabit on a daily basis, as their visionary thesis projects demonstrate.

"Soft Working" office furniture by Hines Fischer

Hines Fischer’s family room-inspired “Soft Working” office furniture system.

Hines Fischer: “Soft Working” office furniture system

For many years the office has been designed around accommodating the desktop computer. Office furniture’s job was to support the tools of the office and their use. But as technology has become more integrated, Hines Fischer (MS 14) believes that the most important thing for office furniture to support is people. The workspace should encourage and nurture people’s interactions, collaborations and ideas.

It’s a concept Fischer calls “Soft Working,” which is the name he gave to a line of furniture he designed as a grad student in Environmental Design’s Furniture and Fixtures track. His concept began with the observation that traditional office environments are formal, emotionally sterile, even forbidding. The meeting room is one place that the office community typically comes together, but — usually centered around a giant table — it too can feel alienating.

Because today’s businesses want their employees collaborating, innovating and working together — to be less of a staff and more of a family — Fischer saw that what the “family room” is to the home, the meeting room could be to the office: a comforting space that encourages interaction, community, mental clarity and openness.

Through its innovative use of form, color and texture, including wood and natural fabrics, Soft Working reinvents the modern office, improving human connection, workflow and productivity.

The Environmental Design program provides students high-level opportunities to engage directly with industry, including the International Contemporary Furniture Fair, North America’s premier annual showcase for contemporary design, where Fischer presented his work two years in a row.

 

"Vertical Farm" by William Shin

“Vertical Farm” urban living design concept by William Shin.

William Shin: “Vertical Farm” mixed-use high-rise

Master’s candidates in the Spatial Experience track look beyond the single object, moment or place to see how collectively these make an impact in projects ranging from branded retail and theme-driven dining, to hospitality, exhibition and residential design. Issues and methodologies of sustainable design are integrated throughout the curriculum.

While a graduate student, William Shin (MS 14) noticed a 21st-century trend toward cities coexisting in greater harmony with nature and the environment. As urban populations increase around the world, the pursuit of different lifestyles in those cities is also increasing. As environment-friendly lifestyles and locovore food culture take root in cities, green spaces and gardens are becoming increasingly important. Already many city dwellers and even commercial restaurants are growing their own vegetables and fruits.

Stepping into role of “conductor,” Shin orchestrated a set of spatial ideas around these emerging realities. His thesis project boldly re-envisions the urban neighborhood in the form of a “Vertical Farm” — a space that combines residential, agricultural, business, educational and leisure activities within a single structure. Centered around organic food production, spaces also foster research and learning, the coming together of families and neighbors, and the pursuit of healthy activities.

Online and offline platforms converge in Shuning Li's "Pinporium" design concept inspired by Pinterest.

Online and offline platforms converge in Shuning Li’s “Pinporium” design concept inspired by Pinterest.

Shuning Li: “Pinporium” retail platform

What’s next? is the driving question behind much of the exploratory and experimental work underway in our studios. Our graduate students see themselves as proactive opportunity seekers in the creative process, ideating and collaborating across disciplines, platforms and cultures.

Inspired by Pinterest, the popular online visual discovery tool used to collect and share ideas, Shuning Li (MS 14) designed “Pinporium” as a dynamic retail platform. More than simply a store, the project proposes an entirely new business model for the retail industry in the digital age. Supported by advanced technology, virtual community, and a focus on interactivity and flexibility, the Pinterest-branded emporium-style retail spaces envisioned by Li in her thesis project would engage and inspire users with a customized shopping experience based on their Pinterest user data and preferences.

In Li’s concept, “pinning” becomes a more powerful act than merely bookmarking and sharing images. Online and offline platforms converge to create dynamic, adaptive spaces that promise more interactivity between shoppers and sellers and significant potential to bring new life to physical stores, with lasting social and economic impact.

To learn more about Art Center’s graduate and undergraduate programs, check out the new 2015–2016 Viewbook.

In Memoriam: Art Center faculty member Leah Hoffmitz Milken

Monday, October 27th, 2014
Leah Hoffmitz Milken | Copyright Steven A. Heller / Art Center College of Design.

Leah Hoffmitz Milken | Copyright Steven A. Heller / Art Center College of Design.

It is with much sadness that I write to inform you of the passing of Professor Leah Hoffmitz Milken. She died on Saturday morning after an extended illness.

A renowned letterform expert, Leah taught at Art Center for more than 20 years and was a beloved member of our community. Throughout her career, she specialized in the creation of unique logotypes and typefaces for multiple industries and media. Corporate brands benefiting from her first-rate typographic eye include FedEx, Nokia, United Airlines and Disney, among many others.

As a faculty member, Leah helped shape and influence scores of graduates, many of whom have become internationally recognized experts in graphic design and typography. In 2013, she received the Distinguished Achievement Award in Recognition of Excellence in Teaching, Professional Accomplishment and Institutional Service. The tribute hailed her extraordinary devotion to students and to the College that she loved.

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Artworld luminaries hail Stockholm debut of Sculpture After Sculpture, curated by Grad Art’s Jack Bankowsky

Friday, October 24th, 2014

Screen Shot 2014-10-24 at 1.21.52 PM

By all accounts, Sculpture After Sculpture, an omnibus exhibition curated by Art Center faculty member, Jack Bankowsky,  is a major event, capturing nothing short of a pivotal moment in the evolution of modern sculpture. The show opened last week at Stockholm’s Moderna Museet to great fanfare, including this piece in Artforum. For those who can’t make it to Sweden, the following catalog excerpt offers a glimpse at the compelling story this audacious show tells about sculpture’s relatively recent past and possibly its not-so-distant future.

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Under the influence of Richard Pietruska: 40 years training the world’s top car designers

Thursday, October 23rd, 2014
Richard Pietrushka

Richard Pietruska

As we prepare to celebrate Richard Pietruska’s remarkable accomplishment of 40 years as an instructor at Art Center, we are receiving numerous notes and images from his former students expressing their appreciation for his impact on their lives and careers.  I just received a particularly heartfelt and personal email from our alumnus Chris Bangle.

As you may know, Chris is one of our most notable Transportation Design alumni who has had an amazing career (still in progress) – first, as a designer for Opel, then Fiat, then a long and distinguished career leading the BMW global design team.

I greatly value Chris’ authentic and kind words about Richard, which are undoubtedly echoed by many.­

– Stewart Reed, Chair of Transportation Design

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Worth a rewatch: Graphic Design department’s new Begin Here video

Wednesday, October 22nd, 2014
Still from the Graphic Design department's Begin Here video.

Still from the Graphic Design department’s Begin Here video.

Have you watched the Graphic Design department’s new Begin Here video for prospective students? If not, do so now. All finished? Okay, now watch it again. Don’t worry, we’ll wait.

Notice anything unusual? Besides department chair Nik Hafermaas posing with a hawk?

No, you’re not going crazy—several elements in the video change upon a second viewing. For example, the individual students featured during the “people like him and her” portion of the narration. Watch it again and you’ll see yet another pair.

What’s going on here? This two-minute recruitment video is not a video in the traditional sense. Rather it’s an interactive work that mixes together a series of dynamically populated video segments as well as time- and location-based information—like the user’s current location, current weather for both the user and for Art Center students, and the current week and term at the College—into a cohesive narrative.

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The creativity of environmental and social accountability: Q&A with artist Amy Balkin

Friday, October 17th, 2014
Amy Balkin

Amy Balkin

Complex questions about our relationship and responsibility to the physical world we inhabit lie at the heart of Amy Balkin’s creative process and the work itself. Balkin, who studied with Fine Art Chair, Vanalyne Green while attending Art Institute of Chicago, recently visited Art Center to speak about the ideas that inform her creative practice, which explores issues of environmental justice, legal borders and the geopolitics surrounding the land we inhabit and the air we breathe.

Her major projects include This is the Public Domain, an ongoing bid to create a public commons from a piece of land she purchased in Central California; Public Smog, a clean air park she opens periodically by purchasing carbon emissions; and A People’s Archive of Sinking and Melting, a collection of items from places under threat of disappearance due to political, physical and economic shifts.

Just prior to her talk at Art Center, Balkin sat down with Dotted Line to discuss her approach to these ambitious works.

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Seeing stars with Dan Goods: NASA’s resident wizard of wonderment and REALSPACE exhibitioning artist

Thursday, October 16th, 2014
Dan Goods and David Delgado Refraction, 2014 on view in REALSPACE. Courtesy of the artists.

Dan Goods and David Delgado, Refraction, 2014; on view in the Williamson Gallery’s REALSPACE show. Courtesy of the artists.

What are you doing with your special moment in time today? This pointed challenge culminates an inspiring TEDx Talk by Graphic Design alumnus Dan Goods, who works as a visual strategist (aka resident artist) at NASA’S Jet Propulsion Laboratory (JPL) in Pasadena. Here’s how Goods answers his own question: “I’m creating experiences for people that give them a moment of awe and wonder about the universe we live in.”

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Street to Screen Car Classic 2014 is around the corner. Start revving your engines!

Wednesday, October 15th, 2014

On Sunday, October 27 2013, Pasadena’s rustic hillside played temporary home to an array of fierce creatures nonnative to these bucolic climes. On Art Center’s lawn alone, there were reported sightings of Barracudas, Mako Sharks, Stingrays, Cobras, Beetles and a herd of Italian bulls of the Lamborghini variety.

Last year’s “Inspired by Nature” theme of Art Center’s annual classic car confab inspired the above video, directed by Graduate Film student Tatyana Kim. And we have little doubt that this year’s version of the event, “Street to Screen,” celebrating the automotive stars of screens big and small, will similarly gun engines, spark plugs, charge batteries and maybe even catalyze converters.

This year’s fleet of cinematic concept cars will include Batmobiles through the ages, Bumblebee from the franchise (directed by Art Center alum, Michael Bay) and Herbie the Love Bug, among many others. Festivities kick off on October 26th at 11 am at Art Center’s Hillside campus. Advance tickets and information can be found here.

For more than 10 years, Art Center’s Car Classic has examined automotive culture and vehicle architecture through the lens of design. More than just another high-profile car show, this popular public event celebrates the very best in automotive design, showcasing the College’s strong ties to industry and honoring many of our noteworthy alumni.

This year, transportation designers, car collectors, filmmakers and auto and lifestyle enthusiasts will converge at Art Center’s annual event to hear from and meet the people who design the vehicles that we love to see cruising Sunset Boulevard, coasting along scenic byways or roaring to life on the big screen. This daylong celebration will provide attendees an up-close-and-personal look at a carefully curated selection of innovative vehicles, rare automobiles and stunning concept cars.

For those who can’t attend, keep your eyes on this space for our own video tribute to the icons of LA’s two defining industries, each dedicated to stylishly transporting us into other realities, literally and figuratively.

Capturing Art Center in close-up: Viewbook photographer, alumna Stella Kalinina

Monday, October 13th, 2014
Viewbook photographer Stella Kalinina (BFA 13) with the finished product in hand. (Photo by Chuck Spangler)

Viewbook photographer Stella Kalinina (BFA 13) with the finished product in hand. (Photo by Chuck Spangler)

Remember when you were shopping around for college? You were likely deluged with thick catalogs and eye-catching viewbooks sent by institutions vying for your attention. Even in the internet era, the printed viewbook remains a vital tool for communicating a school’s value proposition to prospective students—especially when it comes to art and design schools.

Art Center’s 2015–2016 Viewbook, showcasing student work in 11 undergraduate and six graduate degree programs, was published in September, both in print and online. Content and design for the biennial publication are developed by a core team of Marketing and Communications staff members, in collaboration with Kit Baron, senior vice president, Admissions and Enrollment Management, and the College’s Provost Fred Fehlau.

High-quality visuals are key to the Viewbook, which this year features contributions from photographer Stella Kalinina (BFA 13), commissioned to capture student life on campus and in classrooms. It was a large and complex project, one that Stella was well prepared for as a recent graduate of the College’s Photography and Imaging program, with its emphasis on technical and professional skills along with creative expression. (more…)