Tag Archives: Art Center College of Design

Big in France…and beyond: Two-time Cannes Lions award winner Sebastian Leda conquers the Hispanic commercial market

Still from "Robocop"

Still from “Robocop”

To be embraced by the notoriously finicky French is a badge of distinction for any artist. Just ask Jerry Lewis. Or Mickey Rourke. Or Charles Bukowski. Or for that matter, Sebastian Leda (00 Film), who won his second award at Cannes Lions this past May for a commercial entitled “Robocop.”

What separates Leda from the legions of directors and producers who have exited the festival with statuettes in hand is that Leda and his longtime creative collaborator, Francisco D’Amorim, are the only winners to have received prizes for spots targeted at the Hispanic market. Both “Robocop,” which took home this year’s Silver Lion award, and “Crying,” which garnered the Gold Lion at the 2010 festival, represent the kind of high production value commercials tailored to Latino audiences defining all the work produced by Dos Ex Maquina, the company Leda formed with D’Amorim shortly after graduating from Art Center.

Cannes Film Festival voters are far from alone in recognizing the value and vast reach built into Leda and D’Amorim’s business plan. The duo has been thriving both critically and commercially ever since they made the fortuitous (or prescient) decision to distinguish themselves from LA’s mob of young, hungry directors by catering to an under-served and rapidly growing viewership.

In the Q&A below, Leda gamely agreed share a few ingredients in the special sauce that’s given him a competitive advantage in the world’s most competitive (and lucrative) industry.

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Inside Job: Industrial Design alum Kevin Bethune helps companies innovate and disrupt from within

Kevin Bethune designed Ethereal, a fitness app and device, as a Grad ID student.

Kevin Bethune designed Ethereal, a fitness app and device, as a Grad ID student.

As soon as Kevin Bethune earned his master’s degree in Art Center’s Industrial Design program in 2012, he joined colleagues in establishing a digital innovation boutique to help Fortune 500 clients in health care, retail, consumer products and other industries “figure out how to incubate new ventures within their large corporations,” Bethune said. In early 2014, Bethune and his team relaunched as BCG Digital Ventures inside The Boston Consulting Group.

The new company’s stated mission: to establish “strategic partnerships with the world’s leading companies to create disruptive digital platforms” through “digital innovation, product development and commercialization.”

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Artworld luminaries and Art Center alums pay tribute to Mike Kelley’s legacy as an educator

Of all the ways Mike Kelley has been celebrated for his pivotal contributions to contemporary art, since his death on January 31, 2012, his impact as an educator may be the most significant aspect of his legacy to go relatively unexamined, if not unsung. Kelley was a faculty member of Art Center’s Graduate Art Department from 1992 to 2007. And during his time teaching at Art Center, Kelley mentored such monumental talents as video artist Diana Thater (who now chairs the department from which she graduated), multimedia artist Pae White, installation artist Jennifer Steinkamp and Fine Art faculty member Jean Rasenberger.

In the above video, inspired by Kelley’s MOCA retrospective, these artists examine the ways in which Kelley influenced the kind of artists they’ve become, the work they create and, perhaps most importantly, how they go about crafting and sustaining a life as an exhibiting artist. Kelley has often been credited with helping raise the clout and visibility of LA’s art scene when his career took off and he declined to follow the well-worn path previous west coast supernova artists had followed to New York. As one of the first internationally acclaimed artists to root himself in Los Angeles, Kelley was, in essence, laying the groundwork for his students and their contemporaries to do the same.

If these artists’ upwardly-tilting career paths are any indication, Kelley’s impact on his students, his city and his creative discipline only gets deeper as time goes on.

Los Angeles Times praises Art Center’s “smart growth” to meet increased demand for fresh design talent

The newly purchased Mullin Building, at 1111 Arroyo Parkway

The newly purchased Mullin Building, at 1111 Arroyo Parkway

We’ve been talking with Los Angeles Times’ higher education reporter Larry Gordon for a few weeks  about businesses aiming to sharpen their competitive edge by hiring top design talent. Gordon was intrigued by the notion that corporate leaders have realized market domination in the new innovation economy requires a brain trust of superior design thinkers. Savvy consumers have become more and more discriminating in their choices when purchasing everything from smart phones to urban mobility devices.

Art Center’s record enrollment growth since 2009 is a clear signal of the global increase in demand for innovative design education. The booming interest in design also illustrates corporations’ recognition of the expanding importance of the creative professions to a healthy global business climate. And this increasingly design-centric paradigm is exemplified by Art Center’s continued physical expansion, with the completion of the new HQ for the Fine Art and Illustration Departments at 870 Raymond and the announcement of the purchase of the Mullin Building at 1111 Arroyo Parkway.

Read on to see what Gordon discovered in his conversations with Art Center students and faculty about how the recently opened “Post Office Building” is meeting their needs for light-filled visual art making spaces, and what President Lorne Buchman had to say about the College’s latest acquisition along Pasadena’s “Innovation Corridor.”

Graphics alum Rafael Esquer sees New York City as both canvas and muse

When the New York City Department of Design and Construction approached Rafael Esquer’s Alfalfa Studio about creating a mural to improve the cafeteria of the LIFE Family Shelter in Lower Manhattan, Esquer embraced the opportunity to direct a project with social impact. Alfalfa invited the shelter’s clients to workshop their ideas and shape the conceptual and graphic direction of the piece. “The rewards of doing something that actually touches people’s lives is what makes the hundreds of hours of volunteer work worth it,” says Esquer, who has taught at Art Center, New York University and the School of Visual Arts.

Incorporating vibrant drawings of seasonal foods and children’s statements about their favorite activities and fantasy characters, the project has triggered new commissions for murals in the U.S. and abroad. But what is Esquer most excited about as his firm celebrates its 10th anniversary this year? “Having my own studio has allowed me to launch my own brand, Alfalfa New York,” he says. “It’s a project where I’m both client and designer.” Deeply in love with Manhattan, the Mexico native has created ICONYC, a graphic representation of the city researched and rendered over the course of more than two years, featuring 173 landmarks as diverse as the Chrysler Building and the Chelsea Hotel.

This story originally appeared in Art Center’s Spring 2014 Dot magazine, where you can read more about alumni and faculty achievements.

June 2014 alumni news and notes

Photograph by Damon Casarez for the New York Times

Photograph by Damon Casarez for the New York Times

From The New York Times to Esquire, from Cannes to the Venice Biennale — Art Center alums have been busy making, making headlines and making their talents known within some of the world’s most prestigious events, platforms and publications. In addition to this primer on their accomplishments, we’re also inviting the Art Center alumni community to nominate candidates for this year’s Art Center Alumni Awards. Read on to learn more.

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Graduate Industrial Design alumna snags Rolex Young Laureate Award for newborn hearing screening device

Neeti Kailas, 2014 Rolex Young Laureate. India, 2014. ©Rolex Awards/Ambroise Tézenas

Neeti Kailas, 2014 Rolex Young Laureate. India, 2014. ©Rolex Awards/Ambroise Tézenas

Neeti Kailas (MS 13 Industrial Design) heard the news just in time to book a flight to the press conference at The Royal Society, London. Rolex had named her one of five Young Laureates for her work developing a hearing screening device for newborns in India. “I was very happy and excited [to be selected],” said Kailas. “The award will help the project advance, and the visibility is great for a start-up like mine. It is an honor to be selected as part of the community of laureates. They are all visionaries and change-makers.”

She and her husband, Nitin Sisodia, who was named one of the 2013 ‘35 Innovators Under 35’ by MIT Technology Review, identified hearing screening as a critical yet ignored aspect of healthcare across developing countries. Together they launched the Sohum innovation lab and created a functioning prototype that has been tested on adults. They are preparing for clinical trials in 2015.

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From Apple Stores to apples for the teacher: Eight Inc. donates design educational nonprofit DonorsChoose.org

DoonorsChoose.org offices after Eight Inc. redesign

DoonorsChoose.org offices after Eight Inc. redesign

Eight Inc. is a leading-edge branding and design firm owned and run by Art Center alums Tim Kobe (BS 82 Environmental), who is also a college Trustee, and Wilhelm Oehl (BS 94 Product). In the fifteen years since its inception, Eight Inc. has flourished by generating iconic designs across a broad spectrum of projects and disciplines from conjuring innovative retail experiences for the Apple Store to the architectural award-winning residential developments in New Orleans following Hurricane Katrina.

Eight Inc. (which now employs more than a few Art Center alums) has recently tackled another design solution for the greater good. In April, the firm announced it would donate design services to DonorsChoose.org to renovate its new headquarters in New York City. DonorsChoose.org is a national nonprofit that has channeled over $237 million in books, art supplies, field trips and resources to more than a million students in low-income public schools.

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Entertainment Design alum Edmund Liang is shaping the future one video game at a time

Edmund Liang

Entertainment Design alum Edmund Liang

Edmund Liang is a multidisciplinary artist specializing in transmedia narratives and multi-sensory spatial experiences. Last fall, Liang was named one of Complex Art+Design’s 25 People Shaping the Future of Design and his projects—video games, interactive media, film and animation, motion graphics, photography—are as eclectic as his client list, which includes the Famous Group, Jim Henson Company, Dreamworks, Psyop, Imaginary Forces and Logan.tv.

A self-described “provocateur” in his field, Liang was once an “art kid” in high school who had no idea that there was a world of design. “I didn’t know that the keyboard in front of me was designed,” he recalled. “I didn’t know that the video games I was playing had people behind them.”

By the time it came time to consider colleges, Liang was first attracted to Art Center’s Illustration program and touring the campus prior to enrolling, he said, “I got the impression that it was a very rigorous and serious school. That’s what I wanted.”

edmund_liang_006

Artwork by Edmund Liang

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The success of Safe Agua: Students design solutions to water scarcity in Colombia

Alumnus Isaac Oaks offers a student’s perspective on the Safe Agua Colombia project, just published in the new Designmatters book, Safe Agua Colombia (June 2014). Continuing to build on the investigations and experiences of the award-winning Safe Agua Chile and Safe Agua Peru projects, Oaks traveled as part of a student team to Altos del Pino, in Bogotá, Colombia, to co-create innovative technical design solutions with local families, seeking to overcome some of the social issues created by water poverty and to make an impact through resulting products and systems. 

The Designmatters Safe Agua project fostered my personal exploration into the area of community design co-creation. The experience began with an immersive 12-day research trip to outskirts of Bogotá, Colombia, in fall 2013, where I was among a small team embedded with families in the asentamiento of Altos del Pino. Our focus was designing for the all too common problem of extremely limited water supply. Because they are only provisionally connected to the official water grid, each household has access to a small hose of running water for just one hour every eight days. This highly restrictive schedule became the catalyst for our designs.

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