Posts Tagged ‘Graphic Design’

Typography Center to be Established with $2 Million Gift, Honors Beloved Professor Leah Hoffmitz Milken

Tuesday, December 2nd, 2014
Leah_Hoffmitz_with-student-Copyright-Steven-A-Heller-Art-Center-College-of-Design

Letterform expert and Professor Leah Toby Hoffmitz Milken works with a student at Art Center where she taught for more than 20 years. © Copyright Steven A. Heller and Art Center College of Design

Typography is the hidden power player influencing the way we read, talk, write and interact with the digital world. Storytellers throughout corporate America, from soap makers to car manufacturers, articulate ideas through common visual languages. Similarly, global initiatives like the (RED) awareness campaign thrive from strong visual recognition. Armed with 21st-century visual literacy skills, artists and designers can be among the most important drivers in reaching consumers and influencers, helping business leaders communicate with each other and creating value for industry as well as nonprofits.

To that end, Art Center, this week announced a $2 million gift to the College from the Lowell Milken Family Foundation that will establish the Hoffmitz Milken Center for Typography. The Hoffmitz Milken Center’s aim is to advance the research, teaching and understanding of letterform design and typography. Recognizing typography as a vital component of our visual culture, the College has been developing plans to make Art Center a central influential force in this field. The Foundation’s gift helped turn those plans into reality.

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Art Center in Asia: It Began in Japan

Friday, November 21st, 2014
Product Design alumnus Kenji Ekuan (BS 57), second from right, arrives in the United States in the 1950s.

Product Design alumnus Kenji Ekuan (BS 57), second from right, arrives in the United States in the 1950s.

In the latest issue of Dot magazine, we take a look at Art Center College of Design’s long history—nearly 60 years—of connections to Asia. Take a trip with us through time and across the Pacific as we look back in history and forward to the future. Today, we explore the College’s historic relationship with Japan.

In 1956, Edward A. “Tink” Adams, Art Center’s first president, traveled to Japan with Advertising alumnus George Jergenson (BFA 35)—then the director of the College’s Industrial Design (ID) Department—and ID faculty member John Coleman. They had been invited by the Japanese government to tour the country and to share their thoughts on how industrial design could provide a competitive advantage for a nation still early in its post-war recovery.

After returning to the U.S., they filed a formal report containing several recommendations for Japan, including instilling a sense of national pride in products being “Made in Japan”—they cited Nikon’s confidence in placing its name on its camera, “one of the finest cameras anywhere”—and making sure Japanese students fully grasp their country’s rich cultural history. The future designer, it stated, “will learn more…from studying Japanese masters of painting and design than he will from Western art.”

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Art Center’s Berlin program highlighted in Superior Magazine Q&A with Graphic Design’s Simon Johnston

Wednesday, November 12th, 2014
Simon Johnston

Simon Johnston

The following interview with Graphic Design faculty member Simon Johnston originally appeared in Superior Magazine. We’re republishing it here because it’s incredibly illuminating about Art Center’s BIKINI Berlin program as well as the depth of Art Center’s iterative process. And it’s not every day that a faculty member makes the pages of a men’s fashion magazine!

We live in a world that is controlled and dominated by technology. But students from Art Center College of Design, who are currently guests in BIKINI Berlin, have carried out an experiment. Banned from any technology, they focused their creativity on the actual process of design, and worked with analog methods and tools in their creative process. The results are remarkable, and will be shown in the form of an exhibition on November 20th. This project is directed by the designer and typographer Simon Johnston.

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Is Art Center the creative equivalent to bootcamp?

Friday, November 7th, 2014
Graphic Design alumnus Michael Noh's (BFA 14) SYNC project. Photo: Alex Aristei

Graphic Design alumnus Michael Noh’s (BFA 14) SYNC project. Photo: Alex Aristei

Studying at Art Center is like going through boot camp. You’ve probably heard students and alumni from the College compare those two experiences. But how realistic is that analogy?

Graphic Design alumnus Michael Noh (BFA 14), who graduated this past summer, has an answer. Prior to studying at Art Center, Noh served in the Army Reserves for four years, during which time he designed multimedia communications and also served on a tour in Iraq as part of a Psychological Operation (PsyOp) unit.

Which means, yes, he went through boot camp. So I put the question directly to this military veteran and working designer: Is graduating from Art Center really akin to surviving basic training?

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An insider’s view of Art Center’s creative process with our latest round of Student/Space videos

Wednesday, October 29th, 2014

 

Screen Shot 2014-10-29 at 4.10.04 PMArt Center has a reputation for putting students through their paces, challenging them to meet and exceed their wildest creative dreams. The work ethic instilled here is legendary as are the results of all that toiling, ideating, imagining and making.

But the journey from inspiration to finished creation has always been somewhat mysterious. So beginning last Fall, we set out to illuminate students’ creative process with the series of videos we’ve recently renamed Student Space. Now it’s become a bonafide ‘thing.’ Here’s how it’s done: We identify three students from different disciplines who are in the process of completing an ambitious project. Over the course of the term we work with them to create three videos capturing the launch, obstacles and completion of their finished work of art and/or design. At the end of the term, each student’s trio of episodes constitutes an intimate take on the agony and ecstasy of bringing an idea to life. The results have been fascinating, dramatic and nothing short of spectacular. Need proof? Check out this playlist on our YouTube page.

We’re particularly excited to introduce you to the newest group of Student Space participants with this latest round of videos. Pearlyn Lii is a Graphic Design student working on a Brian Eno book. Environmental Design student, Connie Bakshi is sending dispatches from Tokyo, where she’s participating in a collaboration with TAMA University. And Advertising student Rosie Geozalian is tackling a little subject known as human connection in her current campaign.

Join us in watching these works unfold over the remaining weeks of the term. Check this space for subsequent installments on November 22 and December 19.

Worth a rewatch: Graphic Design department’s new Begin Here video

Wednesday, October 22nd, 2014
Still from the Graphic Design department's Begin Here video.

Still from the Graphic Design department’s Begin Here video.

Have you watched the Graphic Design department’s new Begin Here video for prospective students? If not, do so now. All finished? Okay, now watch it again. Don’t worry, we’ll wait.

Notice anything unusual? Besides department chair Nik Hafermaas posing with a hawk?

No, you’re not going crazy—several elements in the video change upon a second viewing. For example, the individual students featured during the “people like him and her” portion of the narration. Watch it again and you’ll see yet another pair.

What’s going on here? This two-minute recruitment video is not a video in the traditional sense. Rather it’s an interactive work that mixes together a series of dynamically populated video segments as well as time- and location-based information—like the user’s current location, current weather for both the user and for Art Center students, and the current week and term at the College—into a cohesive narrative.

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Seeing stars with Dan Goods: NASA’s resident wizard of wonderment and REALSPACE exhibitioning artist

Thursday, October 16th, 2014
Dan Goods and David Delgado Refraction, 2014 on view in REALSPACE. Courtesy of the artists.

Dan Goods and David Delgado, Refraction, 2014; on view in the Williamson Gallery’s REALSPACE show. Courtesy of the artists.

What are you doing with your special moment in time today? This pointed challenge culminates an inspiring TEDx Talk by Graphic Design alumnus Dan Goods, who works as a visual strategist (aka resident artist) at NASA’S Jet Propulsion Laboratory (JPL) in Pasadena. Here’s how Goods answers his own question: “I’m creating experiences for people that give them a moment of awe and wonder about the universe we live in.”

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Change to spare: Art Center students develop social innovation campaign to ease homelessness

Monday, August 25th, 2014

The Welcome Home Project – “Real Change Movement PSA” from designmatters at art center on Vimeo.

Art Center College of Design student work will gain valuable widespread exposure as the citywide Real Change Movement initiative rolls out with a comprehensive social innovation advertising and public relations campaign. Real Change is a strategic initiative aimed to activate support for tangible, self-sustaining low-cost housing solutions to end homelessness and mitigate panhandling in Pasadena.

The Real Change Movement is the first initiative of its kind within Los Angeles County, to help provide homes for the homeless with funds generated by the coin and credit card donations made through uniquely designed meters. The goal is to install 11 bright orange meters throughout the city at heavily trafficked locations such as the convention center, shopping malls and parking structures. Campaign elements include a website, brochures, power bill stuffers, bus shelters, bumper stickers, elevator door signage, print ads, video and radio public service announcements. For more information, visit realchangemovement.org.

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Brad Bartlett scattered inspiring pebbles of wisdom throughout his Great Teacher Award address

Wednesday, August 20th, 2014
Instructor Brad Bartlett stands inside student Ka Kit Cheong's "Plaception" installation. Photo: Chris Hatcher

Instructor Brad Bartlett stands inside student Ka Kit Cheong’s “Plaception” installation. Photo: Chris Hatcher

“I went for a long hike on Sunday morning to think about what I would say to you today,” said instructor Brad Bartlett this past Saturday at the top of his commencement address to Art Center College of Design’s graduating class of Summer 2014. “During that hike I remembered something one of my college professors, Dr. Michael Pause, once said: ‘May I always remain a pebble in your shoe.’”

Immediately prior to delivering his speech, Bartlett became a twice recipient of College’s Great Teacher Award for full-time faculty; he previously won the award in 2003. Also at Saturday’s ceremony, Humanities & Sciences instructor Rocio Carlos won this year’s part-time faculty Great Teacher Award.

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Talk to the brand: A scholarship recipient says goodbye to Brandcamp

Friday, August 15th, 2014
Sidney Li presents at Brandcamp

Sidney Li presents at Brandcamp

Art Center interviewed a young designer transitioning from high school to college before, during, and after attending a Summer Intensive at Art Center’s Saturday High. This interview is the third and final posting in this series.

For four weeks in July, soon-to-be Art Center undergrad Sydney Li has been swimming in the creative waters of Brandcamp, Saturday High’s Summer Intensive focusing on Advertising and Graphic Design. She was able to attend without financial concern thanks to scholarship support from the Richard and Jean Coyne Family Foundation.

We caught up with her one last time at the end of Brandcamp, just as she was coming up for air.

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