Posts Tagged ‘Graphic Design’

Seeing stars with Dan Goods: NASA’s resident wizard of wonderment and REALSPACE exhibitioning artist

Thursday, October 16th, 2014
Dan Goods and David Delgado Refraction, 2014 on view in REALSPACE. Courtesy of the artists.

Dan Goods and David Delgado, Refraction, 2014; on view in the Williamson Gallery’s REALSPACE show. Courtesy of the artists.

What are you doing with your special moment in time today? This pointed challenge culminates an inspiring TEDx Talk by Graphic Design alumnus Dan Goods, who works as a visual strategist (aka resident artist) at NASA’S Jet Propulsion Laboratory (JPL) in Pasadena. Here’s how Goods answers his own question: “I’m creating experiences for people that give them a moment of awe and wonder about the universe we live in.”

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Change to spare: Art Center students develop social innovation campaign to ease homelessness

Monday, August 25th, 2014

The Welcome Home Project – “Real Change Movement PSA” from designmatters at art center on Vimeo.

Art Center College of Design student work will gain valuable widespread exposure as the citywide Real Change Movement initiative rolls out with a comprehensive social innovation advertising and public relations campaign. Real Change is a strategic initiative aimed to activate support for tangible, self-sustaining low-cost housing solutions to end homelessness and mitigate panhandling in Pasadena.

The Real Change Movement is the first initiative of its kind within Los Angeles County, to help provide homes for the homeless with funds generated by the coin and credit card donations made through uniquely designed meters. The goal is to install 11 bright orange meters throughout the city at heavily trafficked locations such as the convention center, shopping malls and parking structures. Campaign elements include a website, brochures, power bill stuffers, bus shelters, bumper stickers, elevator door signage, print ads, video and radio public service announcements. For more information, visit realchangemovement.org.

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Brad Bartlett scattered inspiring pebbles of wisdom throughout his Great Teacher Award address

Wednesday, August 20th, 2014
Instructor Brad Bartlett stands inside student Ka Kit Cheong's "Plaception" installation. Photo: Chris Hatcher

Instructor Brad Bartlett stands inside student Ka Kit Cheong’s “Plaception” installation. Photo: Chris Hatcher

“I went for a long hike on Sunday morning to think about what I would say to you today,” said instructor Brad Bartlett this past Saturday at the top of his commencement address to Art Center College of Design’s graduating class of Summer 2014. “During that hike I remembered something one of my college professors, Dr. Michael Pause, once said: ‘May I always remain a pebble in your shoe.’”

Immediately prior to delivering his speech, Bartlett became a twice recipient of College’s Great Teacher Award for full-time faculty; he previously won the award in 2003. Also at Saturday’s ceremony, Humanities & Sciences instructor Rocio Carlos won this year’s part-time faculty Great Teacher Award.

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Talk to the brand: A scholarship recipient says goodbye to Brandcamp

Friday, August 15th, 2014
Sidney Li presents at Brandcamp

Sidney Li presents at Brandcamp

Art Center interviewed a young designer transitioning from high school to college before, during, and after attending a Summer Intensive at Art Center’s Saturday High. This interview is the third and final posting in this series.

For four weeks in July, soon-to-be Art Center undergrad Sydney Li has been swimming in the creative waters of Brandcamp, Saturday High’s Summer Intensive focusing on Advertising and Graphic Design. She was able to attend without financial concern thanks to scholarship support from the Richard and Jean Coyne Family Foundation.

We caught up with her one last time at the end of Brandcamp, just as she was coming up for air.

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August 2014 Alumni Notes

Friday, August 8th, 2014
Jennifer Steinkamp's Murmurfication

Jennifer Steinkamp’s Murmuration

Summer 2014 has yielded a bounty of freshly produced works, events and ideas by Art Center alumni. And look for future editions of this dispatch to be equally flush, given July’s bumper crop of kickstarter campaigns. Read on to learn more…and get in on the fun(ding).

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Agustin Garza takes human-centered design to a whole new level—the CEO level

Thursday, July 31st, 2014
Agustin Garza

Agustin Garza

For many designers, the most gratifying moment in any project arrives with the unveiling of the visual and conceptual deliverables laid out before a satisfied client. But not Agustin Garza (GRPK, ‘81). The principal and founder of The Garza Group made a pivotal discovery about his own value proposition several years back when it became clear that the real, lasting benefits of his work lie in the meticulous research process he undertook to assess corporate leaders’ mission, vision, values and goals.

For Garza, and ultimately his clients, the journey became the destination. “The irony is that work really is not what you see but how you get there,” says Garza, principal and founder of Garza Group Communications, whose clients include City of Los Angeles, Mexico City, Coca Cola, Luxe Hotels and American Express.  “That’s true in most careers. It’s getting to that one solution that is the real job.”

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I’m with the brand: A scholarship recipient reaches Brandcamp’s high intensity half-way point

Thursday, July 24th, 2014
Brandcamp branding copy

Brandcamp branding copy

Going from high school to Art Center’s highly intense undergraduate degree program can be a challenge for even the most ambitious student. Recent high school graduate Sydney Li is bridging that transition by participating in Brandcamp, Saturday High’s four-week Summer Intensive focusing on Advertising and Graphic Design.

Thanks to scholarship support from the Richard and Jean Coyne Family Foundation, Sydney is able to pursue her classes without financial concern. She agreed to check in with us before, during and after Brandcamp to share her experience. This is our second conversation with her.

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Google designer Daniel C. Young cracks the code to less annoying, more delightful tech

Tuesday, July 22nd, 2014
harvest Harvest is Daniel C. Young's augmented reality mobile app for selective eaters

Harvest is Daniel C. Young’s augmented reality mobile app for selective eaters

As a visual interaction designer with Google Creative Lab, 2012 Graphic Design alum Daniel C. Young can’t talk about the specifics of his confidential work. Rather he describes it in general terms, as “product vision, a kind of subfield within both visual design and interaction design. We design interfaces for a vision of what, for example, Google might do five years from now. It’s somewhere between a real product, real digital product design and science fiction.”

Soon after graduating and completing an additional Art Center Honors Term, Young landed his new job with remarkable speed. This self-described simplicity evangelist found his calling. “Let’s just say it this way: I feel like I’m impacting the actual direction of where everyday computing might happen and how to make technology less annoying and more kind of delightful and fun and playful.”

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Graphics alum Rafael Esquer sees New York City as both canvas and muse

Monday, July 14th, 2014

When the New York City Department of Design and Construction approached Rafael Esquer’s Alfalfa Studio about creating a mural to improve the cafeteria of the LIFE Family Shelter in Lower Manhattan, Esquer embraced the opportunity to direct a project with social impact. Alfalfa invited the shelter’s clients to workshop their ideas and shape the conceptual and graphic direction of the piece. “The rewards of doing something that actually touches people’s lives is what makes the hundreds of hours of volunteer work worth it,” says Esquer, who has taught at Art Center, New York University and the School of Visual Arts.

Incorporating vibrant drawings of seasonal foods and children’s statements about their favorite activities and fantasy characters, the project has triggered new commissions for murals in the U.S. and abroad. But what is Esquer most excited about as his firm celebrates its 10th anniversary this year? “Having my own studio has allowed me to launch my own brand, Alfalfa New York,” he says. “It’s a project where I’m both client and designer.” Deeply in love with Manhattan, the Mexico native has created ICONYC, a graphic representation of the city researched and rendered over the course of more than two years, featuring 173 landmarks as diverse as the Chrysler Building and the Chelsea Hotel.

This story originally appeared in Art Center’s Spring 2014 Dot magazine, where you can read more about alumni and faculty achievements.

Art Center Business Club launches design networking tour through San Francisco’s most innovative design studios

Monday, June 16th, 2014

Screen Shot 2014-06-13 at 2.25.08 PMHailing Uber cabs, grabbing a cup of the Bay Area’s finest coffee, snapping photos of Fisherman’s Wharf and meeting with some of the biggest design consultancies on the West Coast—it’s all in a day’s work for the the members of Art Center Business Club.

This past May, 14 members of the Art Center Business Club (ACBC) packed up for a week of exciting studio tours in San Francisco– ten in all. The agenda included meetings with such consultancies as IDEO, frog design, inc., and NewDealDesign, as well as print and media companies like Chronicle Books and WIRED.

In a time of unprecedented competition for art and design jobs, students actively seek out studios and companies they can join to jumpstart their careers. Students participate in internships offering a deeper understanding of a particular company’s creative ethos and workflow without the commitment of a full-time job. However, internships are seasonal and require a significant time commitment in order to determine whether that particular organization is a good fit. This is where studio visits come in. They deliver valuable insights into working culture, company culture, company structures—all the things you don’t learn as a student searching a firm’s website. With this knowledge, applicants emerge more informed and prepared to face the professional world.

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