Posts Tagged ‘Graphic Design’

Valedictorian Roy Tatum Shares with Graduation Crowd Lessons He Learned at Art Center

Friday, August 24th, 2012

Valedictorian Roy Tatum addresses the Summer 2012 graduation crowd.

At last Saturday’s Summer 2012 graduation, Graphic Design graduate and Art Center valedictorian Roy Tatum shared with the assembled crowd some lessons about life, learning and the design process that he picked up while at the College.

Here are a few highlights.

On his high school aspirations:

While everyone I went to high school was making plans for college, I wasn’t even sure I wanted to attend [college]. I hadn’t found something I was passionate enough about to devote a significant amount of time.

On something a fellow musician told him:

I had just finished playing a show and I was talking to the drummer of the band that had played after us. He had gone to an art and design school in Los Angeles and he told me about his experience and I thought, That doesn’t even sound like school. That just sounds awesome.

On Art Center’s Public Programs:

Like many of you, I started by attending Art Center at Night. I remember being so excited and eager to learn from the teacher during the first night of class. I came home and thought to myself, This is what I love, this is what I’m passionate about. I was so excited I couldn’t wait to apply to the day program.

(more…)

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Posted in Events, General Interest, Graphic Design, Public Programs, Student Life | 1 Comment »

Faculty Member Sean Adams Donates Proceeds of MOO.COM Collaboration to Art Center Scholarship Fund

Wednesday, July 25th, 2012
Art Center faculty member Sean Adams.

Sean Adams

Art Center faculty member Sean Adams, partner and co-founder of the branding and strategic design firm AdamsMorioka, recently collaborated with MOO.COM to create their newest collection of high-end business cards for The Luxe Project.

When deciding which charity would receive 100% of the net proceeds from the sale of the business cards, Sean selected the Art Center Scholarship Fund and the purchase of any cards in Adams’ three collections—totaling 42 different designs—between now and the end of August will benefit Art Center students.

You can purchase any of Adams’ designs — Pattern and Colour, Sad Places or Ships Ahoy! — from MOO.COM.

Commenting on his choice to support the Art Center Scholarship Fund, Adams said, “As a teacher I’ve seen too many remarkable people leave school because they couldn’t afford to continue. When I see a student who is brilliant, passionate and who works like a dog, lose the resources to finish school, it is a loss not just to his or her own experience. It’s a loss of an incredible resource and voice to the world.

“None of us would have become successful without the help of the generation ahead of us. I myself wouldn’t have finished school without scholarship help,” he continued. “It feels great to know that I can give back and be a small part in making Art Center students the most incredible and successful designers graduating in the world today.”

As part of MOO’s efforts to make quality products and top-level design available for anyone to create their own unique identity, Luxe Business Cards are high-quality, super-thick, customizable cards that feature limited edition designs.

Adams said, “I was thrilled to have the opportunity to design cards for anyone to use and that MOO has given me the ability to support our future designers in this way. So thrilled that I couldn’t stop with just one collection, so I designed three.”

Images and more information about the designs follow. (more…)

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Posted in Development, Faculty, Financial Aid, General Interest, Graphic Design, News, Uncategorized | Comments Off

Pasadena City Buses To Get the Ultimate Detailing

Friday, June 22nd, 2012

Bus riders soon will notice a new look, a new name, and find a fresh mobile phone app for travel around the City of Pasadena. Art Center students are creating a new identity for the Pasadena ARTS transit system that will guide riders throughout the region.

City officials are now choosing which proposed design to implement. Contrary to what you might guess, the ARTS bus is not merely a way to hit the city’s multiple arts and cultural venues. ARTS stands for the Area Rapid Transit System, which transports locals and visitors alike to various spots around town. To address the confusion around the moniker, the design brief also encouraged students to come up with a new name for the transit agency.

In the spirit of local engagement, Art Center’s Dean of Special Programs and Chair of the Graphic Design Department, Nik Hafermaas, suggested that the college’s Educational Partnerships team coordinate the project through an Identity Systems course taught by Gloria Kondrup.

“Our goal is to demonstrate that well conceived design can significantly improve our communities, said Hafermaas. “This is a wonderful chance for our students to make a positive contribution to our own neighborhood.”

In the class, each student developed a new brand name and a design standards manual to guide the implementation of the new identity through its various applications. The manual addressed the use of color, typography and image across many touch points. This includes new bus graphics, signage, bus shelters, the agency’s website and its forthcoming smartphone app.

In April, Mayor Bill Bogaard joined a team of city executives to review final presentations. Once a choice is made, the new brand will be implemented across all city marketing materials.

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Posted in Designmatters, Graphic Design, Uncategorized | Comments Off