Tag Archives: Graphic Design

Art Center friends of 30 years unite for exhibition at Hurley HQ to raise scholarship funds

Julian Smith, Hayden Smith, Chris Lundy and Mark Smith worked together as the "Sarasota Brotherhood" to gather and ship the paintings for the exhibition.

Julian Smith, Hayden Smith, Chris Lundy and Mark Smith worked together as the “Sarasota Brotherhood” to gather and ship the paintings for the exhibition.

It’s no surprise that lifelong friendships are often forged out of the rigor and intensity of an Art Center education. Take Mark Smith (BFA 88 Graphic) and Chris Lundy (BFA 89 Illustration), who met at Art Center in 1985. What’s followed has been 30 years of artistic collaborations, a shared love of music, film and writing and surf days on the beach. When Chris was diagnosed this past September with glioblastoma multiforme, a cancerous tumor of the brain, the two friends met the challenge side by side. Inspired by each other and their shared Art Center experience, they decided to create a scholarship in Chris’s name.

On Saturday, July 18, an exhibition spearheaded by Mark will showcase Chris’s extraordinary paintings, with proceeds going to support the Chris Lundy Creative Scholarship. The fund will provide financial assistance to talented Art Center students. Mark offered to talk to us about the exhibition, which will take place at the headquarters of Hurley in Costa Mesa, and his friendship with Chris. Here’s our conversation:

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Alumni video: Strategic brand storyteller Michael Etter sources his inspiration for the ‘beerification’ of wine

Pizza delivery, filmmaking and teaching are not typical bullet points on a designer’s resume. But Michael Etter (BFA 03 Graphic Design) took a roundabout route to his chosen field at Art Center, which he ultimately came to see as the most effective means to exercise his passion for storytelling. The thread connecting all his diverse interests has always been a narrative one, which continues to inform his work today as a strategic brand storyteller.

What does that mean exactly? As you’ll see in the above video and the Q&A below, Etter works to define brands as if they were characters in a story he’s writing. He then shapes a campaign around the specific attributes of the company. It’s a process that has yielded supremely successful results. Case in point: His recent campaign for Union Wine Company, which was designed to take the pretension out of wine drinking and make it more casual and accessible to non-oenophiles. The resulting campaign combined design innovation—selling wine in cans. But it was Etter’s bold narrative about the “beerification of wine” that distilled the essence of the idea into a media-friendly easily digestible package, generating a smash hit for Union, which quickly sold out of its first run of cans and is now expanding its reach far beyond its roots in Oregon.

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Gee whiz! Graphic Design alum Earl Gee named AIGA 2015 San Francisco Fellow

Design by Earl Gee

Design by Earl Gee

Earl Gee (Graphic Design, 1983), has been selected as an AIGA San Francisco Fellow for 2015. AIGA, founded in 1914, is the oldest and largest professional membership organization for design, with 69 chapters and over 25,000 members. AIGA San Francisco, founded in 1983, is one of the largest AIGA chapters in the nation with over 1600 members. The AIGA Fellow program recognizes mature designers who have made a significant contribution to raising the standards of excellence in practice and conduct within the design community and their AIGA chapter. Fellows are honored for their design practice and other contributions in a range of areas, including education, writing, and leadership.

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Adoration and appreciation abound at memorial for letterform expert Leah Hoffmitz Milken

Laughter, tears and, most of all, love was in abundance last Thursday evening, when more than 200 close friends and family gathered in Art Center’s Wind Tunnel Gallery to remember the extremely perceptive, bigger than life, impressively precise, brutally honest and encouragingly supportive Leah Toby Hoffmitz Milken, who passed away in October after battling a rare form of brain cancer.

President Lorne M. Buchman described Leah’s teaching as “the spine,” the core, the fundamental center for the design practice of her students. “Letterforms are a significant means through which human knowledge is conveyed and made precise, he explained. “Leah gave us the gift of knowing language, of seeing the visual word, in its most precise and exacting form. And from that came a release, a creativity of communication that can only enhance our experience as human beings.”

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Has alum Chris Do helped reinvent the music video with the interactive design for the Coldplay hit, “Ink?”

The spotlight of attention and adulation trained on the new interactive video for Coldplay’s latest hit, “Ink,” has been nothing short of, well…blinding. Appropriately enough, this ambitious and innovative multimedia project sprung from Blind, the transmedia design agency founded by Art Center alum Chris Do.

The evolution of the video is fascinatingly chronicled in the above making-of video as well as the following Fast Company blog post by Evie Nagy. Please feel free to share your thoughts on this video’s customized storytelling experience in the comments section below. Is this a novel fluke? Or have we just witnessed the future of all music videos? Discuss!

In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for “Ink,” a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.

In the new behind-the-scenes video, members of Blind’s creative staff describe the two-month process of conceiving and creating the video, which uses a technology called Treehouse that was developed by New York company Interlude. Treehouse is the same technology that Bob Dylan used last year to create the interactive video for his 1965 classic “Like A Rolling Stone.” That video allowed users to click among 60 fake television shows of various genres, all dubbed with the song.

“The most challenging part of all of this was figuring out how to fully take advantage of the interactive medium,” says director Matthew Encina. “We had to create a story with inherently interesting choices to make, engaging viewers to wonder, ‘What would happen if I chose something else?’”

You can experience the “Ink” video here.

Designmatters student Adriana Crespo hones her human-centered design skills in Nigeria

Designmatters student Adriana Crespo

Designmatters student Adriana Crespo

This past summer, I was fortunate enough to be part of an incredible team of creative people with backgrounds in business design, interaction design, industrial design, engineering and writing, to mention a few. This multidisciplinary group of people make up IDEO.org, a non-profit born from design consultancy (IDEO).   IDEO.org saw the power and success of design thinking and human-centered design, and decided to apply these methodologies to solve pressing issues of poverty around the world.

Being a Designmatters Concentration student, I couldn’t have asked for a better opportunity to start exercising my design skills in the social impact field. My title of “graphic design intern” only partially describes all the tasks and challenges I was asked to take on.

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Stave off back-to-school angst with the latest episodes of our Student/Space videos

Spring 2015 Orientation begins today. And while an Art Center initiation holds the potential to overwhelm and intimidate with its alphabet soup of acronyms (extra credit to any new student who can define ACCD, CSE,  JFK and LAT). Then there are those daunting tales of Art Center’s punishing workloads and cringe-inducing crits.

Of course, it’s worth noting that any challenges encountered here will not be experienced in vain. There is a method behind the madness. An Art Center education, above all else, instills a process-driven approach to the audacious act of bringing innovative and imaginative ideas to life.

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Typography Center to be Established with $2 Million Gift, Honors Beloved Professor Leah Hoffmitz Milken

Leah_Hoffmitz_with-student-Copyright-Steven-A-Heller-Art-Center-College-of-Design

Letterform expert and Professor Leah Toby Hoffmitz Milken works with a student at Art Center where she taught for more than 20 years. © Copyright Steven A. Heller and Art Center College of Design

Typography is the hidden power player influencing the way we read, talk, write and interact with the digital world. Storytellers throughout corporate America, from soap makers to car manufacturers, articulate ideas through common visual languages. Similarly, global initiatives like the (RED) awareness campaign thrive from strong visual recognition. Armed with 21st-century visual literacy skills, artists and designers can be among the most important drivers in reaching consumers and influencers, helping business leaders communicate with each other and creating value for industry as well as nonprofits.

To that end, Art Center, this week announced a $2 million gift to the College from the Lowell Milken Family Foundation that will establish the Hoffmitz Milken Center for Typography. The Hoffmitz Milken Center’s aim is to advance the research, teaching and understanding of letterform design and typography. Recognizing typography as a vital component of our visual culture, the College has been developing plans to make Art Center a central influential force in this field. The Foundation’s gift helped turn those plans into reality.

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Art Center in Asia: It Began in Japan

Product Design alumnus Kenji Ekuan (BS 57), second from right, arrives in the United States in the 1950s.

Product Design alumnus Kenji Ekuan (BS 57), second from right, arrives in the United States in the 1950s.

In the latest issue of Dot magazine, we take a look at Art Center College of Design’s long history—nearly 60 years—of connections to Asia. Take a trip with us through time and across the Pacific as we look back in history and forward to the future. Today, we explore the College’s historic relationship with Japan.

In 1956, Edward A. “Tink” Adams, Art Center’s first president, traveled to Japan with Advertising alumnus George Jergenson (BFA 35)—then the director of the College’s Industrial Design (ID) Department—and ID faculty member John Coleman. They had been invited by the Japanese government to tour the country and to share their thoughts on how industrial design could provide a competitive advantage for a nation still early in its post-war recovery.

After returning to the U.S., they filed a formal report containing several recommendations for Japan, including instilling a sense of national pride in products being “Made in Japan”—they cited Nikon’s confidence in placing its name on its camera, “one of the finest cameras anywhere”—and making sure Japanese students fully grasp their country’s rich cultural history. The future designer, it stated, “will learn more…from studying Japanese masters of painting and design than he will from Western art.”

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Art Center’s Berlin program highlighted in Superior Magazine Q&A with Graphic Design’s Simon Johnston

Simon Johnston

Simon Johnston

The following interview with Graphic Design faculty member Simon Johnston originally appeared in Superior Magazine. We’re republishing it here because it’s incredibly illuminating about Art Center’s BIKINI Berlin program as well as the depth of Art Center’s iterative process. And it’s not every day that a faculty member makes the pages of a men’s fashion magazine!

We live in a world that is controlled and dominated by technology. But students from Art Center College of Design, who are currently guests in BIKINI Berlin, have carried out an experiment. Banned from any technology, they focused their creativity on the actual process of design, and worked with analog methods and tools in their creative process. The results are remarkable, and will be shown in the form of an exhibition on November 20th. This project is directed by the designer and typographer Simon Johnston.

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