Tag Archives: Video

Worth a rewatch: Graphic Design department’s new Begin Here video

Still from the Graphic Design department's Begin Here video.

Still from the Graphic Design department’s Begin Here video.

Have you watched the Graphic Design department’s new Begin Here video for prospective students? If not, do so now. All finished? Okay, now watch it again. Don’t worry, we’ll wait.

Notice anything unusual? Besides department chair Nik Hafermaas posing with a hawk?

No, you’re not going crazy—several elements in the video change upon a second viewing. For example, the individual students featured during the “people like him and her” portion of the narration. Watch it again and you’ll see yet another pair.

What’s going on here? This two-minute recruitment video is not a video in the traditional sense. Rather it’s an interactive work that mixes together a series of dynamically populated video segments as well as time- and location-based information—like the user’s current location, current weather for both the user and for Art Center students, and the current week and term at the College—into a cohesive narrative.

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Street to Screen Car Classic 2014 is around the corner. Start revving your engines!

On Sunday, October 27 2013, Pasadena’s rustic hillside played temporary home to an array of fierce creatures nonnative to these bucolic climes. On Art Center’s lawn alone, there were reported sightings of Barracudas, Mako Sharks, Stingrays, Cobras, Beetles and a herd of Italian bulls of the Lamborghini variety.

Last year’s “Inspired by Nature” theme of Art Center’s annual classic car confab inspired the above video, directed by Graduate Film student Tatyana Kim. And we have little doubt that this year’s version of the event, “Street to Screen,” celebrating the automotive stars of screens big and small, will similarly gun engines, spark plugs, charge batteries and maybe even catalyze converters.

This year’s fleet of cinematic concept cars will include Batmobiles through the ages, Bumblebee from the franchise (directed by Art Center alum, Michael Bay) and Herbie the Love Bug, among many others. Festivities kick off on October 26th at 11 am at Art Center’s Hillside campus. Advance tickets and information can be found here.

For more than 10 years, Art Center’s Car Classic has examined automotive culture and vehicle architecture through the lens of design. More than just another high-profile car show, this popular public event celebrates the very best in automotive design, showcasing the College’s strong ties to industry and honoring many of our noteworthy alumni.

This year, transportation designers, car collectors, filmmakers and auto and lifestyle enthusiasts will converge at Art Center’s annual event to hear from and meet the people who design the vehicles that we love to see cruising Sunset Boulevard, coasting along scenic byways or roaring to life on the big screen. This daylong celebration will provide attendees an up-close-and-personal look at a carefully curated selection of innovative vehicles, rare automobiles and stunning concept cars.

For those who can’t attend, keep your eyes on this space for our own video tribute to the icons of LA’s two defining industries, each dedicated to stylishly transporting us into other realities, literally and figuratively.

Change/Makers video: Crossing borders and disciplines with Graphic Design and MDP alum Rebeca Méndez

Rebeca Méndez holds Art Center degrees in two different disciplines, Graphic Design (BFA, ’84) and Media Design (MFA, ’97). Her life and work stand as a testament to defying the conventions of those fields by expanding the definition of what it means to be a working artist and designer. She has forged her own path through punishingly uncharted terrain that’s taken her to the arctic tundras of the earth’s poles, as well as many untamed territories.

For these reasons among many others, Méndez was chosen to be the subject of the latest installment in the Change/Makers series of video profiles, which explores the ideas and passions informing the creative practices of some of Art Center’s most innovative and inspiring alumni.

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Artworld luminaries and Art Center alums pay tribute to Mike Kelley’s legacy as an educator

Of all the ways Mike Kelley has been celebrated for his pivotal contributions to contemporary art, since his death on January 31, 2012, his impact as an educator may be the most significant aspect of his legacy to go relatively unexamined, if not unsung. Kelley was a faculty member of Art Center’s Graduate Art Department from 1992 to 2007. And during his time teaching at Art Center, Kelley mentored such monumental talents as video artist Diana Thater (who now chairs the department from which she graduated), multimedia artist Pae White, installation artist Jennifer Steinkamp and Fine Art faculty member Jean Rasenberger.

In the above video, inspired by Kelley’s MOCA retrospective, these artists examine the ways in which Kelley influenced the kind of artists they’ve become, the work they create and, perhaps most importantly, how they go about crafting and sustaining a life as an exhibiting artist. Kelley has often been credited with helping raise the clout and visibility of LA’s art scene when his career took off and he declined to follow the well-worn path previous west coast supernova artists had followed to New York. As one of the first internationally acclaimed artists to root himself in Los Angeles, Kelley was, in essence, laying the groundwork for his students and their contemporaries to do the same.

If these artists’ upwardly-tilting career paths are any indication, Kelley’s impact on his students, his city and his creative discipline only gets deeper as time goes on.

Watch the thrilling conclusions to the latest Myspace student video projects

This past spring, three students working in different disciplines (Photography, Graduate Transportation Design and Interaction Design) bravely chose to accept the challenge/opportunity (those last two words may as well be permanently fused—no slash necessary— when it comes to artistic endeavors) to reveal the agony and the ecstasy, the challenges and the epic fails that go into conceiving and creating a project over the course of a term. They had enlisted in Art Center’s ongoing collaboration with Myspace to highlight Art Center’s unique approach to creativity and diligently, digitally tracked his/her progress with a trio of videos shot at the beginning, middle and end of the creative journey.

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‘Stand With Us’: Students find kinship with Homeboy’s gang intervention program

This spring term I had the privilege of directing a short film as part of a Designmatters studio hosted by the Graphic Design Department, which was structured in partnership with Homeboy Industries, the country’s most successful gang intervention program.

Addressing Homeboy’s real and ongoing need for fundraising, we put together a video called Stand With Us. It brings together the insights of longtime donors to the organization with the stories of two former gang members, whose lives were transformed for the better at Homeboy.

Homeboy decided to screen Stand With Us on May 3 as an opener for the Lo Maximo Awards, the organization’s annual fundraiser. It was a fabulous night with food and drink, glamorous people (some of whom were tattooed) and lots of hugs, laughs and even some tears. It was a special moment for me as I got to see an eclectic and undoubtedly grateful crowd cherish my work—and the fruits of a successful collaboration between my school and one of LA’s finest institutions.

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Film alum’s Mother’s Day commercial, a finalist in Chevy competition, set to debut Sunday

Jake Viramontez was busy making documentaries until a contest announcement, sponsored by Chevrolet, calling for spec commercials tying family cars to Mother’s Day inspired him to expand his portfolio into a genre best described as doc-style promotion (aka the heartwarming, triple-hanky TV spot).

He quickly settled on a concept — a dad takes his crying baby out for a joyride in the family Chevy to give mom a moment to rest — derived from his sister’s bout with new-parent fatigue. He then submitted the idea and was picked as a finalist among nearly 300 entries from 34 countries. Now Viramontez’s spot, ‘The Extra Mile,’ will air on Mother’s Day during The Today Show and Good Morning America. “We chose ‘The Extra Mile’ because it’s a beautiful tribute to what Mother’s Day is all about: a day to honor mothers and show appreciation for all of the special things they do every day,” said Paul Edwards, vice president, Chevrolet Marketing at General Motors.

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Watch our new video: Ray Eames, the Original Design Influencer

Last month Art Center’s Williamson Gallery grew to resemble a young girl’s dreamscape, as a set of hearts in the bold fanciful hues of love itself burst to life on its walls. In fact, we challenge anyone to not emerge full of child-like wonderment (and more than a little Eames chair-envy) after an amble through “Ray Eames: In the Spotlight,” a comprehensive tribute to the female half of the legendary Eames Office. The show, curated by the Eames’ granddaughter, Carla Hartman, explores Ray’s unique creative gifts and specific contributions to the vast body of iconic design work she created in conjunction with her husband and chief collaborator, Charles.

We were so moved by what we learned of Ray’s spirited, intuitive and deeply empathic approach to design and collaboration, we were inspired to produce the above video about the ways in which the Eames Office in general (and Ray specifically) inspired members of the Art Center community to push boundaries and imbue work and life with a sense of play.

Check out these new student videos from our stellar Myspace occupiers

Roman Vargas, Photography and Imaging – second round from Art Center College of Design on Myspace.

Shortly after the Spring 2014 term passed its halfway point, our participating students (Myspacers?) produced a new set of videos tracking their progress on the path toward creative completion.

Starting a project is never easy. And finishing it is, arguably, even harder. But let’s not underestimate the challenges involved in persisting through the obstacle course of roadblocks artists often face once they’re deep enough into a project that starting over isn’t an option, and the finish line isn’t yet in sight.

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Clothing that bites back and bridges the gender gap in Uganda

MDP student Barb Natali designed these "barbed-shorts" to provoke dialogue about gender-relations in Uganda

MDP Student Barb Natali designed these “barbed-shorts” to provoke dialogue about gender relations in Uganda

Last fall I spent six weeks in Uganda as part of the Media Design Practices program. While there, a few classmates and I attended a crowded performance and had multiple, local men inappropriately grab us as we attempted to navigate the throng. I caught one teen in the act and yelled at him. He grinned at me during the tirade, but was for the most part unfazed.

A few days later when the anger subsided, I reflected on the experience. The incident had provoked questions about the interactions and power dynamics between men and women in Uganda. In order to develop an understanding of these aspects of the society I decided to create a series of designs to facilitate conversations about Ugandan experiences, reactions, and negotiations of the dynamics between men and women, specifically in regard to sexual harassment and inequality.

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