Tag Archives: Video

Art Center’s first Myspace occupation concludes. Prepare for phase 2!

We came. We saw. We influenced change as we learned to create.

Beginning last October, we enlisted four Art Center students to lead the charge in a week-long homepage takeover of the recently relaunched Myspace. The first-wave social network had reinvented itself as a community and breeding ground for artists and creative types of all stripes to exchange work, feedback and inspiration in the digital sphere. In other words, Myspace had become a sandbox custom-built for Art Center students and alums. And, as is our way, we came ready to play.

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Art for artists’ sake: Sharon Lockhart collaborates across time with dance composer Noa Eshkol

Artforum called Sharon Lockhart’s meditation on the visionary work of Israeli dance composer and textile artist Noa Eshkol (1924–2007) an “intimate conversation of ideas simulated across the gulf of history.” The New York Times hailed the five-channel film installation as a “subtle but virtuosic move.” And the Los Angeles Times described it as “a sensitive portrait of a formidable artist.”

If you didn’t get a chance to experience the Art Center alumna’s acclaimed exhibition in person at the Los Angeles County Museum of Art (LACMA) in 2012 or at The Jewish Museum in New York earlier this year, the catalog presents an opportunity to delve deeply into the two artists’ unusual “collaboration.” Edited by LACMA’s Stephanie Barron and Britt Salvesen, Sharon Lockhart | Noa Eshkol (Prestel Publishing) features an in-depth interview with Lockhart; photographs of the installation and of Eshkol-Wachman Movement Notation spherical models; a selection of Eshkol’s wall carpets, scores and drawings; as well as several essays.

It’s not the first time Lockhart, who completed her MFA in Fine Art/Painting in 1993, has trained her lens on the work — and sometimes literally the labors — of others. In this case, Lockhart says, she was drawn to Eshkol’s “radical” practice and the “labor of love” that Eshkol’s devoted students, many of them aging, enact in preserving and performing her rigorous compositions.

This story originally appeared in Art Center’s Fall 2013 Dot magazine, where you’ll find more images from Lockhart’s installation as well as profiles of other notable alumni at work.

True confessions from Art Center at Night students, captured on video

Each term, Art Center at Night holds an open house, offering current and prospective students a brief glimpse at what goes on within the walls of its open-air classrooms. It’s a fleeting, but essential, experience for career-changers and seasoned and aspiring artists preparing to make the leap into what’s arguably the city’s most high-intensity after-hours creative education. It’s also an opportunity likely missed by anyone with extended working hours or family obligations (i.e., those who need it most).

Don’t fret. We’ve got your back. At a recent open house, we asked students to get in front of the camera and share with us what Art Center’s continuing studies program has meant to them. The answers were as diverse as the individuals themselves. See for yourself in the video above.

Perhaps it’s time to contemplate what Art Center will mean to you.

Myspace takeover 2.0: New videos track students’ creative progress and problems

Art Center invades Myspace homepage

Art Center invades Myspace homepage

Update: Our quartet of students leading our Myspace occupation has produced a new batch of posts — three videos and one written narrative. Visit our Myspace profile for the latest news on how these artists and designers are devising solutions to the roadblocks and detours they encounter en route to their destination: creating something of lasting value that didn’t exist before.

Space. Whether it comes in the form of a blank canvas, an empty sound stage, a blinking cursor on a computer screen or a room of one’s own — space itself has always been fundamental to the act of creation. Art Center has long provided that space for its community of compulsively creative forward-thinking doers and makers, united by a desire to disrupt the status quo with explosive feats of imagination and artistry.

At its most basic level, it’s an invitation to create, explore and invent. And put simply, artists need their space. This was the operative principle behind the supernova success of Myspace, the 1.0 generation social network that became a hub where music lovers connected to their favorite bands. Ten years later, Myspace has reinvented itself, beginning with its June 2013 relaunch, as a social network “purpose-built to empower an infinitely expanding creative community.” The new Myspace has been designed around 21st Century creators’ needs to “connect, make, discover, collaborate, promote and expand.”

And what better place to seed that artistic ecosystem than the hothouse of creativity that is Art Center? So, for the next week, Art Center’s unique approach to bringing audacious ideas to fruition will receive unprecedented exposure as it stages an occupation of the MySpace homepage, which has a massive global reach of 35 million users.

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Inside the extended-play version of the Microsoft Surface DesignStorm video

 

Earlier this month, we posted a teaser trailer capturing highlights from a DesignStorm in which students conceived innovative uses for click-on attachments (code name: Blades) to Microsoft’s Surface tablet. The three-day session consisted of a group of students from the College’s various design departments facilitated by Graphic Design faculty member Gerardo Herrera along with Product Design instructor, Todd Masilko and Jeff Higashi, who teaches both Graphic and Product Design.

DesignStorms are Art Center’s trademarked immersive workshops which pair  expert faculty with select upper-term design students with sponsors to form multidisciplinary teams. Over the course of the collaboration, the teams apply an intensive design methodology to identify opportunities for deeper exploration and innovation.

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Microsoft cracks the Surface with an Art Center Design Storm

Earlier this month, Microsoft placed the latest iteration of its Surface tablet in the eye of an Art Center Design Storm. For the following two days, a group of tech-obsessed designers (the futurists of the future?) gathered in a classroom at Art Center’s Hillside campus for a super-charged idea generating session with a single directive: Conceive the most mind-popping attachments and accessories for the device imaginable.

A flood of innovative and enticing ideas flowed from this quintessential Art Center technique designed to stimulate creativity. Watching the above video — produced by Microsoft and shot and edited by Art Center Film alum, Erik Anderson — feels a lot like peering into the right side of a designer’s brain as it fires at full capacity.

Have a look and feel free to let loose with your own unexpected and innovative concepts for  Surface improvements in the comments section below.

Video toolbox: Branding = storytelling + what people want

Moving Brands comes to Art Center (short cut) from Art Center College of Design on Vimeo.

Jim Bull reflects with some pride on the terror and exhilaration he felt taking a flying leap into the competitive creative marketplace, equipped with little more than a newly minted design degree, towering student loans and an audacious desire to reinvent the way thoughtful design can turn brands into cultural icons. Parachute definitely not included.

In the years since, Bull and his partners have turned Moving Brands into a global creative juggernaut at the leading edge of design innovation. Moving brands has built its reputation on combining a tech-savvy early adoption mindset with a very analogue approach to “designing and producing emotive experience” for a broad array of clients, including Nokia, Stella McCartney and HP.

Bull visited Art Center earlier this summer to shed some light on the most current best practices in the world of branding. The resulting lecture became an intensive clinic in concise storytelling, design thinking and developing a professional foothold in today’s rapidly evolving creative economy. Because Bull’s talk was jam-packed with vital information for anyone who makes regular stops at the crossroads of imagination and innovation, we created the above highlight reel to clue you in on the tricks of the branding trade.

 

Watch Lynn Aldrich install (and illuminate) Un/Common Objects


As a Graduate Art student at Art Center, Lynn Aldrich experienced a creative paradigm shift after realizing “that fine art was something philosophical and critical of the status quo and yet something that could be beautiful and pleasurable and generous to the viewer.” That philosophy has consistently to informed her body of work, constructed from the ephemera of domestic life (from Brillo pads to garden hoses), over the course of her twenty-plus year career as a celebrated sculptor whose work has shown in museums around the world and is featured in the permanent collections of both LACMA and MOCA.

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