Category Archives: Advertising

Advertising students rack up multiple awards

Advertising Students

The Advertising Department reports that its students won the most awards for the program ever in major award shows this year. According to Department Chair Gary Goldsmith, “beyond the satisfaction of feeling good about your work and gaining respect among your peers, it’s leading to more visibility for our program, more internships at better places and more job offers at the most desirable companies to begin your career.”

The Department is particularly excited about this year’s success in the D&AD competition, one of the most prestigious competitions in the industry. “The entries are global and plentiful. The judges are demanding and hyper-picky. The awards are few,” says Goldsmith.

Last year the Department had some finalists, which was an accomplishment in and of itself. This year, Advertising students Teague Miller, Andrew Kim, Laura Proenza, Michael Chesler, and Graphic Design student Tian Wang were awarded a pencil and the Department sent them to London to accept their award, get some valuable exposure to the British ad community and generally have some fun.

The image above is from the Chesler, Kim and Proenza D&AD winning entry, Amnesty International.

Below is a link to a full list of all of our winners and the awards they’ve won. Congratulations to everyone on the list!

2016 Competition Winners list

ArtCenter Alumni Notes: November 2015 through January 2016

Diana Thater, A Cast of Falcons, 2008. Four video projectors, display computer, and two spotlights. Installation Photograph, Diana Thater: The Sympathetic Imagination, Los Angeles County Museum of Art. ©Diana Thater, photo ©Fredrik Nilsen

Diana Thater, A Cast of Falcons, 2008. Four video projectors, display computer, and two spotlights. Installation Photograph, Diana Thater: The Sympathetic Imagination, Los Angeles County Museum of Art. ©Diana Thater, photo ©Fredrik Nilsen

With the holidays behind us and election season upon us for the foreseeable future, this is the perfect time to divert our attention to the edifying pursuit of creative fulfillment. And what better way to do that than with this extra bulky edition of ArtCenter Alumni Notes.

NEWS

Guy Bove (BS 96 Product Design) was recently featured in a Tatler Magazine Hong Kong article about watch design. Hong Kong Tatler

Edward Eyth (BS 85 Product Design) was on a panel discussion for his concept designer work on Back to the Future Part II as part of the Toyota Mirai premier event. Toyota Newsroom

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You go, grads: Let the Summer Graduation festivities begin!

Graduating students with friends and family following Spring 2015 commencement. Photo: John Dlugolecki

Graduating students with friends and family following Spring 2015 commencement. Photo: John Dlugolecki

“Sun is shining. Weather is sweet. Make you wanna move your dancing feet.” Bob Marley

This Saturday, following a sometimes exhaustive, always intensive, memorably vigorous and astonishingly creative commitment to making and learning, 91 ArtCenter students will receive their diplomas. This will be the second graduation ceremony to be held at the Pasadena Civic Auditorium, a thankfully climate-controlled venue conveniently located between Hillside and South campuses.

As the day approaches, let’s celebrate these creative and talented individuals who are about to take on the world. Here’s the lowdown for the week:

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Art Center alumni notes: Spring 2015

Alum Catherine Taft assistant curated America is Hard to See at the Whitney Museum of American Art, a show which features the work of alum Bill Wheelock

Alum Catherine Taft assistant curated America is Hard to See at the Whitney Museum of American Art, a show which features the work of alum Bill Wheelock

Spring has sprung for Art Center’s alumni community, which collectively bloomed with media attention and creative activity. Here we’ve gathered a bouquet sampling this group’s impressive undertakings.

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February 2015 Art Center alumni notes

Illustration by Kim Ryu for the February 2, 2015 edition of the New York Times Sunday Book Review

Illustration by Kim Ryu for the February 2, 2015 edition of the New York Times Sunday Book Review

It’s been a fruitful awards season—and not just for the creative team behind Birdman. Art Center alums have amassed an impressive array of accolades, from the Caldecott Medal (the Oscars of children’s literature) to the Oscars themselves. So in lieu of glitzy after party, we’ve done the next (or perhaps next, next) best thing and compiled highlights from our alumni community’s recent accomplishments below. Enjoy!

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Advertising alum Anthony Cardenas’ Penn and Teller Mazda spot lands Super Bowl slot

Mazda CX-5 : Penn and Teller 30 second spot from Anthony Cardenas on Vimeo.

Anthony Cardenas came to Art Center’s Advertising program equipped with equal quantities of talent and doubt. He doubted whether it was wise to spend several years pursuing his second undergraduate degree. (He had recently received his B.A. in Marketing from CSU Northridge). He had questions about how he’d finance his degree. He also wondered whether it made any sense for him to focus on copywriting at an art and design college.

But eventually his anxieties lifted once he discovered that his unconventional choices — aka his differentiating qualities — were fueling his success. “Everyone I was in school with wanted to be an art director, so why not be a copywriter?” Cardenas remembers wondering. “I enjoyed it, my peers seemed to enjoy my writing and found it funny (or they were really good at pretending to laugh), and I thoroughly enjoyed doing that more than sitting on a computer comping all day. So, I made it known to all of my friends and teachers that I wanted to become a copywriter, and I was the only one at that time really.”

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January 2015 Art Center alumni notes

Spike TV's Framework, a furniture design reality show, features Product Design alum, Nolan Niu as a judge

Spike TV’s Framework, a furniture design reality show, features Product Design alum, Nolan Niu as a judge

From Oxygen’s Street Art Throwdown to Spike TV’s Framework to the 2015 Academy Awards to Toyota’s MIRAI—Art Center alumni were featured across the media landscape, doling out expertise on art and design-based reality shows and creating inventive animation and futuristic vehicles. See the full scope of this month’s alumni accomplishments below.

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The Ahh-inspiring evolution of Art Center’s Advertising program

It was a David and Goliath story. For real. At the El Segundo creative agency named for the ancient adversaries—with heavyweight clients including Kia, Vizio and the California Lottery—interns Abe Chuang and Sef Chang found out how fierce a deadline can be. After the two Art Center Advertising majors presented the chief creative officer (CCO) with what they thought were their best ideas for a 30-second TV spot for a new client, he sent them back to the drawing board. What they didn’t realize until later was that the CCO expected the team’s improved, round-two ideas before their next meeting that same day—giving them just 45 minutes’ notice.

It may have been by the seat of their pants, but Chuang and Chang managed to generate a proposal that David&Goliath chose to present to its client. “Nothing motivates like last-minute panic,” says Chuang. “Nowhere is that truer than in advertising.” He has no doubt his Art Center training is what prepared him to succeed in this impatient industry.

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View from the Bridge: The President’s attitude of gratitude for the Fall term’s vast riches

Incoming students during Fall 2014 Orientation Week.

Incoming students during Fall 2014 Orientation Week.

Thanksgiving, that wonderful holiday in which we as a nation give thanks for all our blessings, is just around the corner. In the spirit of that tradition, I’d like to take a moment to pause and reflect on what I have to be thankful for here at Art Center.

First of all, I’m thankful for all the newest members of the Art Center family. This Fall term we welcomed a record-breaking entering class of 432 new students, a number which reflects the continuing strength and enormous appeal of both our undergraduate and graduate programs. These students come to us from a total of 37 states across the nation and 31 countries around the globe, for a total of 47 countries represented across our truly international student body.

You may also be interested to know that the average age of the entering class is 21 and that, of our incoming undergraduates, 52% are female. As always, all of our incoming students demonstrated their considerable merit through their portfolios, academic records and personal statements, and each underwent a rigorous review to gain admission.

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An insider’s view of Art Center’s creative process with our latest round of Student/Space videos

 

Screen Shot 2014-10-29 at 4.10.04 PMArt Center has a reputation for putting students through their paces, challenging them to meet and exceed their wildest creative dreams. The work ethic instilled here is legendary as are the results of all that toiling, ideating, imagining and making.

But the journey from inspiration to finished creation has always been somewhat mysterious. So beginning last Fall, we set out to illuminate students’ creative process with the series of videos we’ve recently renamed Student Space. Now it’s become a bonafide ‘thing.’ Here’s how it’s done: We identify three students from different disciplines who are in the process of completing an ambitious project. Over the course of the term we work with them to create three videos capturing the launch, obstacles and completion of their finished work of art and/or design. At the end of the term, each student’s trio of episodes constitutes an intimate take on the agony and ecstasy of bringing an idea to life. The results have been fascinating, dramatic and nothing short of spectacular. Need proof? Check out this playlist on our YouTube page.

We’re particularly excited to introduce you to the newest group of Student Space participants with this latest round of videos. Pearlyn Lii is a Graphic Design student working on a Brian Eno book. Environmental Design student, Connie Bakshi is sending dispatches from Tokyo, where she’s participating in a collaboration with TAMA University. And Advertising student Rosie Geozalian is tackling a little subject known as human connection in her current campaign.

Join us in watching these works unfold over the remaining weeks of the term. Check this space for subsequent installments on November 22 and December 19.