Archive for the ‘Advertising’ Category

I’m with the brand: A scholarship recipient reaches Brandcamp’s high intensity half-way point

Thursday, July 24th, 2014
Brandcamp branding copy

Brandcamp branding copy

Going from high school to Art Center’s highly intense undergraduate degree program can be a challenge for even the most ambitious student. Recent high school graduate Sydney Li is bridging that transition by participating in Brandcamp, Saturday High’s four-week Summer Intensive focusing on Advertising and Graphic Design.

Thanks to scholarship support from the Richard and Jean Coyne Family Foundation, Sydney is able to pursue her classes without financial concern. She agreed to check in with us before, during and after Brandcamp to share her experience. This is our second conversation with her.

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Ayzenberg Group embeds its social media sharp shooters within Art Center’s Advertising classes

Wednesday, July 23rd, 2014

 ayzenberg-art-center-rThe following post, originally featured on InnovatePasadena.org, offers a window into the process and results of the creative partnerships Art Center fosters with the corporate community. These alliances have always been fundamental to the College’s educational philosophy, grounded in an empirical hands-on to empowering students to transform their ideas into professional quality works of creative ingenuity.

The Art Center alumni community has been instrumental in sustaining this tradition. In this case, Eric Ayzenberg (Adv), founder of Pasadena’s Ayzenberg Group, lead that charge, enabling current Advertising students to experience the inner workings of a full-service agency’s approach to a social media campaign.

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A salute to creative independence to light up your July 4th weekend

Thursday, July 3rd, 2014
John Van Hamersveld

John Van Hamersveld

Before we gather with friends and family to celebrate the 4th of July, we want to take a moment to recognize the spirit of independence. At Art Center, we revere art and design warriors who embody this country’s pioneering spirit: the rebels, the change makers, the innovators, the futurists and the unapologetic patriots. On the eve of Independence Day, we’d like to devote some pixels to a few of our unrivaled alumni who blazed their own paths, and who embody the same spirit of sovereignty that founded this country.

The Fourth of July is an opportunity to celebrate independence, which we tend to do over a barbecue grill loaded with savory treats, or sitting at the edge of a pool. Independence Day is the pinnacle of summer. We’re often reminded of John Van Hamersveld’s (BFA 64 Advertising) poster for The Endless Summer, which evokes the dreamy colors of California. His design came to define the iconography of surf culture. According to Vanity Fair, the poster, now over 50 years old, “hasn’t aged a minute.”

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Brand and deliver: A scholarship recipient’s takeaways from Brandcamp

Monday, June 30th, 2014

Saturday High’s four-week Summer Intensives are known for their, well, intensity. The rigorous, four-week programs immerse students in studio classes and lectures on disciplines like Industrial Design, Entertainment Design, Advertising and Graphic Design, ending with a final exhibition of student work.

Recent high school graduate Sydney Li is one of a handful of students to receive a full scholarship to attend Brandcamp, Saturday High’s Intensive focusing on Advertising and Graphic Design beginning July 7. We asked Sydney to share her experiences before, during and after Brandcamp to get her impressions of the experience.

Here is the first of three conversations with Sydney:

Art Center:  Congratulations on Brandcamp and on your scholarship, which was created by through support from the Richard and Jean Coyne Family Foundation. Will this be your first Saturday High experience?

Sydney Li: I’ve taken Saturday High classes in Graphic Design and Advertising, as well as Design 360, which looks at different design majors. Brandcamp will be my first Summer Intensive.

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Change Makers: Alumni Q&A with Ad Man Sean Ohlenkamp on thinking differently and defying definition

Friday, June 27th, 2014

tv2

As a teenager, Sean Ohlenkamp had already set his sights on a career in advertising.

“I was watching the Super Bowl with some friends and laughing my butt off that people actually get to make these commercials for a living,” recalls Ohlenkamp (BFA 03), Digital Creative Director at Leo Burnett Toronto. “I thought it sounded amazing, a kind of mix of comedy, art and creativity. So I pretty much knew from the age of 16 or so that it was something I wanted to pursue.”

Today, Ohlenkamp works across digital, film, photography, print, illustration, design and product design platforms. His independent viral stop motion video The Joy of Books for Type Books has drawn upwards of 4 million views on YouTube, and his interactive online ads for the ALS Society of Canada and print ads for Nissan have earned high praise for their arresting originality.

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Tequila Avión’s $10,000 video competition challenges Art Center students to induce thirst

Thursday, June 19th, 2014
Image from video by finalist, Tatyana Kim

Image from video by finalist, Tatyana Kim

Tequila Avión, in collaboration with the Film Department at Art Center College of Design, has challenged students to create a commercial or viral video for a chance to win a $10,000 grand prize. Through this partnership with one of the world’s premiere design schools, Tequila Avión encourages fans to tune in to the Tequila Avión YouTube Channel to vote for their favorite video. In mid-July, Tequila Avión will announce both the winning viral video and winning commercial, rewarding each with $10,000.

To kick-off the competition, Ken Austin, Founder and Chairman of Tequila Avión, visited Art Center College of Design to share the Avión story.  Film and Advertising students were challenged to create a commercial video or viral video inspired by the “World’s Best Tasting Tequila.” Entries were narrowed down to compete for the $10,000 grand prize in each category.

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Advertising students ride their Trojan horse to an ANDY Award win

Tuesday, June 3rd, 2014

In April I traveled to New York with Art Center Film alum Armen Perian, with whom I collaborated on the above spot, TROJAN | Experiments, whose creative team also included cinematographer, Mike Reyes and producer, Greta Kahlitz. The purpose of the trip was to attend the 2014 International ANDY Awards Show and Party at TriBeCa Rooftop. For the past 50 years, ANDY’s have been the gold standard in honoring creative excellence in advertising. So we were incredibly honored to attend the prestigious event, where Chairman David Droga and the jury honored the night’s winners and celebrated the boldest names in advertising, including industry legend David Abbott, Lee Clow, Jeff Goodby, Bob Greenberg, Sir John Hegarty, Rich Silverstein, Mary Wells Lawrence and Dan Wieden.

We had a delightful time, and TROJAN | Experiments received an International ANDY Award in the student category. So how and why did we produce an award-winning spot for condoms, of all things? Read on to find out.

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Agents of boom: Advertising alumni Melissa Thomas and Jack-Anthony Collier

Wednesday, April 23rd, 2014
Creative duo Jack-Anthony Collier and Melissa Thomas star in their zine "Birdscouts"

Creative duo Jack-Anthony Collier and Melissa Thomas as featured in their zine Birdscouts.

She’s a copywriter at Deutsch. He’s a copywriter for Mullen. Together, they’ve worked on campaigns for companies like Taco Bell, AT&T, Carls Jr., Kia and JetBlue.

But Art Center Advertising alumni Melissa Thomas (BFA 12) and Jack-Anthony Collier recently put their professional interests aside to tackle one of today’s most pressing issues: the dreaded boom mic mistake. Their solution? CATBOOM.

Okay, on a more serious note, today these creative partners are preparing to channel their creative energy in a different direction. This summer, they’ll be teaching at Art Center’s continuing education program, Art Center at Night, helping students get their advertising portfolios in shape in Advertising Portfolio Workshop.

“We’ll be going through the students’ books, and offering suggestions on how to improve and tighten them up,” says Collier. “We’ll be reviewing their work from an agency’s perspective before they head out into the big wide world.”

And of course, there will be fun.

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Art Center in the News: February-March 2014

Thursday, March 27th, 2014
Maggie Hendrie on the set of TakePart Live

Maggie Hendrie on the set of TakePart Live

Art Center students, faculty, staff and alumni have been making news while making their mark at on the art and design worlds. For those who may have missed a headline or two, we curated this handy highlight reel of our recent media clips:

Don’t miss two lengthy, live interview segments we arranged for Interaction Design Chair, Maggie Hendrie and ACCD student Alex Cabunoc on the new cable program TakePart Live—a show tailored to Millennials (age 18-34) that reaches 40 million-plus households through Participant Media’s Pivot TV network. (Participant Media is the award-winning, socially and politically progressive production company responsible for An Inconvenient TruthThe CoveLincoln, among other enlightening and edifying films and TV shows).

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How to win at advertising…by really winning

Tuesday, March 18th, 2014

one-show-gold-pencil

The importance of winning awards in our business can’t be underestimated.
It’s essential.

As a student, it can be a big factor in separating you from the hundreds of other grads with great books who are fighting for a rare spot at one of the few top places to work. As a junior, it can elevate your status in an agency and set you up for better assignments and promotions, as well as bring your work to the attention of every other agency looking to hire a star to upgrade their own work. As an agency leader, it can help you gain credibility with clients, potential clients and the media, all of which will lead to building your business.

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