Category Archives: Designmatters

Selling jellyfish on the internet, and other true tales from today’s creative entrepreneurs

Medusae Collection by alumna Roxy Russell.

Medusae Collection by alumna Roxy Russell.

To be bold is to be confident and courageous, willing to take risks. It’s an essential trait shared by a powerhouse group of speakers assembled for BOLD: The Art Center Symposium for Creative Entrepreneurs, a one-day confab and networking event at the College’s Hillside Campus in Pasadena.

At once motivational and practical, the September 6th program offered personal testimonials from successful entrepreneurs, along with concrete skills and strategies that participants—multidisciplinary and multigenerational—could apply to their own creative endeavors.

The question on President Lorne M. Buchman’s mind as he greeted the full house: “What does it take to create a pertinent and relevant design education today? It used to be that the education was set up to get you a job. In 2014, you realize the student body is different, millennials are different. Something has shifted—and it has everything to do with entrepreneurship. There is a power, an insight, an energy, a compulsion even, to create innovation.”

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Alumni Spotlight: Mariana Prieto, social impact product designer and IDEO.org Fellow

Mariana’s story originally appeared as part of Desigmatters’ Alumni Spotlight series. Find out more about Art Center’s social impact design department, Designmatters.

“How was the IDEO.org Fellowship?” many people ask. Although extraordinary, intriguing, surprising, challenging, and rewarding all are words that immediately come to mind, I don’t want to oversimplify my answer and leave it at that. I am still digesting the wonderful learnings and lessons that I have gathered in the last year. For now, let me start by focusing on my time doing research and prototyping out in the field. Over the course of the past year, I’ve spent a cumulative five and a half months traveling and visiting the communities where we work. This is where the magic happens. This is where our work intersects with the people we are designing for and why so many of us choose to follow the path of social design.

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Illustrators inspire and lead the way at global gathering

A sell out crowd squeezed into the Portland Art Museum earlier this summer to experience ICON8, the world’s premier illustration conference, where Art Center leaders dominated the spotlight. More than a year in the planning, ICON8 is a must-go event for anyone serious about illustration and eager to mingle with all the key trade influencers.

Just being invited to speak is an honor in the illustration world, on par with headlining at SXSW, screening your film at Cannes or showing your classic wheels at Pebble. Organizers, who aim to amaze, inform and inspire, select only the top illustrators, designers, art directors, educators, reps, publishers and makers to occupy the main stage or lead workshops.

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Change to spare: Art Center students develop social innovation campaign to ease homelessness

The Welcome Home Project – “Real Change Movement PSA” from designmatters at art center on Vimeo.

Art Center College of Design student work will gain valuable widespread exposure as the citywide Real Change Movement initiative rolls out with a comprehensive social innovation advertising and public relations campaign. Real Change is a strategic initiative aimed to activate support for tangible, self-sustaining low-cost housing solutions to end homelessness and mitigate panhandling in Pasadena.

The Real Change Movement is the first initiative of its kind within Los Angeles County, to help provide homes for the homeless with funds generated by the coin and credit card donations made through uniquely designed meters. The goal is to install 11 bright orange meters throughout the city at heavily trafficked locations such as the convention center, shopping malls and parking structures. Campaign elements include a website, brochures, power bill stuffers, bus shelters, bumper stickers, elevator door signage, print ads, video and radio public service announcements. For more information, visit realchangemovement.org.

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Money magazine ranks Art Center grads among the most employable in the nation

 

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Alumnus Dan Goods, Visual Strategist at NASA’s Jet Propulsion Laboratory, stands with “Refraction,” an artwork he created with fellow alum David Delgado.

An Art Center education doesn’t come cheaply. It requires a high-deposit, high-return investment of resources, tapping reserves of creativity and cash. But Art Center students know these initial sacrifices will pay off down the road when they emerge with an education custom designed to equip them for creatively and financially fulfilling careers. Money magazine reinforced the College’s reputation for boosting its grads’ professional prospects this week when it ranked Art Center third on its list of 25 of the best college values.

In response to millions of parents seeking colleges that strike a balance between affordability and professional prestige  and training, Money devised a new tool to measure a college’s ROI.  The new ranking places Art Center at number three on its “Value All-Star” list since, according to the editors’ careful calculations, Art Center alumni exceed expectations when it comes to earning. Money found that our grads take home an extra $12,000 per year early in their careers, using criteria based on three equally weighted categories: quality, affordability and career outcomes. The magazine defines outcomes almost entirely in terms of how much students earn after graduation.

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Think Cadillac: Trans alum Christine Park on breaking into luxury car design

 

Christine Park at the Cadillac Design Studio in Michigan. (Photo courtesy of General Motors)

Christine Park at the Cadillac Design Studio in Michigan. (Photo courtesy of General Motors)

Christine Park began her career in the highly competitive field of luxury car design with an internship at the GM Advanced Concept Design Studio in Los Angeles. She has been with General Motors ever since. Now lead exterior designer at the Cadillac Design Studio in Michigan, Park’s design projects include interior themes for the 2013 and 2014 Cadillac XTS and the Cadillac CIEL convertible.

Everything, Park said, starts with the customer.

“We look for inspiration in the customer’s needs and wants. We also look for artistic inspiration: we look at internet blogs and magazines, we go to museums.” Among the many design sketches that result, a very few are chosen to be rendered by clay sculptors as 3D scale models, Park said. Some of these will be turned into full size clay models. The whole process is clay,” she explained, “because clay is easy to put on and take off and it’s very flexible.

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Alum Ariel Lee’s penetrating illustrations offer creative takes on social issues

Ariel Lee

Award-winning Illustration alum Ariel Lee.

Ariel Lee earned her BFA in Illustration at Art Center in 2012. That same year, she beat out a field of established professionals as a winner in Design Observer’s 50 Books/50 Covers for her children’s book, Mark & the Jellybean Monster, created as a student in Designmatters’ Uncool: The Anti-Gun Violence Project. The following year, one of Lee’s illustrations was awarded the Society of Illustrators 55 Gold Medal.

Lee, whose graphite and painted works are an evocative mix of delicacy and edge, specializes in publishing and surface design. One of the first freelance jobs she landed after Art Center–her client list includes the Wall Street Journal and the New Republic–was The New York Times. “I had gone to New York right after graduation and I met with the art director just to show her my portfolio,” Lee said.

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Art Center in the News | July 2014

 

National Geographic featured Art Center alumna xxx and her award-winning device to detect hearing loss being tested on a baby at Vaani Vilas Hospital, Bangalore. Photo: ©Rolex Awards/ Ambroise Tézenasphoto

National Geographic featured Art Center alumna Neeti Kailas’s award-winning device to detect hearing loss being tested on a baby at Vaani Vilas Hospital, Bangalore. Photo: ©Rolex Awards/ Ambroise Tézenas

From National Geographic to The Huffington Post; from stylish sensors for your fingernails to a design to detect deafness in newborns, Art Center’s students, faculty, staff and alumni are media headliners. Click a few of the links below to get a taste of recent coverage about diverse subjects including a mobile home tour through Detroit, origami art on speed, smart growth for future generations of artists and designers, the benefits of naps and much more.

Hope is in the bag: Saeri Dobson designs handcrafted purses in support of displaced Bangladeshi girls

Saeri Dobson designed these wallets to support Bangladeshi girls and women rescued from brothels.

Saeri Dobson designed these wallets to support Bangladeshi girls and women rescued from brothels.

The following letter pays tribute to Art Center alum Saeri Dobson’s tireless and selfless work on behalf of Bangladeshi girls who have been rescued from brothels. Dobson (MFA 00 NEWM), whose ethically-minded creative practice is embedded right in her company name: By SaeRi: Design + Humanity.

image-1“I founded By SaeRi, Inc. to tell the stories of amazing human lives through my design,” says Dobson, who produces several lines of handmade bags and wallets ranging from bright and funky to chic and understated. She donates 10% of her profits to Speak Up for the Poor, a non-profit supporting displaced Bangladeshi girls and women. “Each By SaeRi bag is one of a kind, designed and made entirely in the USA. I handpick all the materials and oversee the production process.”

This letter, by the founder of Speak Up for the Poor, offers a snapshot of social impact design in action, exemplifying the vast potential for designers to change the world by bringing their social conscience to bear on their creative practice. We salute Saeri’s commitment to her cause, not to mention the elegant leather craftsmanship she brought to the entirely covetable Project Hope line of tote bags.

 

I am writing to express my organization’s support for the work of By SaeRi, Inc., a business which has generously supported our work for several years. Speak Up for the Poor, a 501(c)(3) non-profit organization, serves girls in poverty in Bangladesh. We remove girls from brothels and fund a home for rescued girls; we run a large education program keeping girls-at-risk in school and out of child marriage and other forms of abuse and exploitation; and we do legal casework and advocacy for girls in poverty who have been abused.

Speak Up relies on the generous support of individuals and businesses. By SaeRi, Inc. has been a faithful financial supporter of our work for several years, giving generously since 2011 to help fund several of our projects in Bangladesh.

Starting in 2011, By SaeRi became a funder of our work at the Alingon Home, a place for girls removed from brothels. In Bangladesh many young girls who are born to mothers working in brothels are themselves destined for forced prostitution as minors, and By SaeRi’s generosity helped fund our important work to remove and rehabilitate girls at the Alingon Home.

Similarly, By SaeRi’s generous financial support towards our Girls Education Program in 2012 and 2013 helped Speak Up build four Learning Centers in impoverished villages in southwestern Bangladesh, school rooms where hundreds of girls in our program receive academic support and mentoring to rise out of poverty and avoid the pitfalls of poverty. Several of Saeri Cho’s students have also contributed generously to our general fund, further catalyzing our efforts to serve girls in poverty in Bangladesh.

Speak Up is thankful to By SaeRi, and in particular, to the founder Ms. Saeri Cho Dobson for her hard work and generosity in supporting our work. We enthusiastically support their continued business expansion. We encourage you to extend every courtesy possible to enable By SaeRi to grow in its important mission as a socially responsible business.

Please contact me with any questions.

Sincerely, Troy Anderson

Founder and International Director, Speak Up

Graphics alum Rafael Esquer sees New York City as both canvas and muse

When the New York City Department of Design and Construction approached Rafael Esquer’s Alfalfa Studio about creating a mural to improve the cafeteria of the LIFE Family Shelter in Lower Manhattan, Esquer embraced the opportunity to direct a project with social impact. Alfalfa invited the shelter’s clients to workshop their ideas and shape the conceptual and graphic direction of the piece. “The rewards of doing something that actually touches people’s lives is what makes the hundreds of hours of volunteer work worth it,” says Esquer, who has taught at Art Center, New York University and the School of Visual Arts.

Incorporating vibrant drawings of seasonal foods and children’s statements about their favorite activities and fantasy characters, the project has triggered new commissions for murals in the U.S. and abroad. But what is Esquer most excited about as his firm celebrates its 10th anniversary this year? “Having my own studio has allowed me to launch my own brand, Alfalfa New York,” he says. “It’s a project where I’m both client and designer.” Deeply in love with Manhattan, the Mexico native has created ICONYC, a graphic representation of the city researched and rendered over the course of more than two years, featuring 173 landmarks as diverse as the Chrysler Building and the Chelsea Hotel.

This story originally appeared in Art Center’s Spring 2014 Dot magazine, where you can read more about alumni and faculty achievements.