From high-tech research to creating social change, the Media Design Practices program’s two new tracks foster a hotbed of ideas. Department Chair Anne Burdick explains how.
Dotted Line: Why did you recently introduce two tracks?
Anne Burdick: Bringing new practices to design and media is a key aim of our program. So when we see an emerging direction that offers our graduates opportunity and adventure, we go for it.
We saw our alumni generally heading in one of two very different directions: future-oriented research and experimental media or on-the-ground social engagement. We felt if we created a curricular experience tailored to these orientations, we could create a vibrant dialogue and an environment that becomes a hotbed for new ideas.
DL: Talk about the two tracks.
AB: The two tracks are Field and Lab. The curriculum for each is built on a project-based model in which students approach complex situations from multiple perspectives. But the time frame and context that structures their work differs substantially.
Lab track prepares students for work in high-tech, future-focused settings. Before working on a thesis project, Lab students work on five “inquiries”— three-week intensives in which they investigate recent advances in culture, science and technology. Each inquiry is team-taught with researchers, experts, and industry leaders.
Matthew Manos, the philanthropic founder of VeryNice
It seems nice guys can finish first — even in the competitive world of design. Founded by Art Center alum Matthew Manos, VeryNice has a unique (and successful) business model rooted in social responsibility instead of profit margins.
The design consultancy, which was recently featured in Forbes, donates half of its time for free to nonprofits so volunteering is part of the job instead of an after-hours pursuit.
“Cleaning up a beach is great … but creative people especially want to contribute with the skills they have,” said Manos. “This is a way to do that.”
Manos started the business at the age of 19 with the goal of doing only pro-bono work. But as the startup and bills grew, he found a way for the company to make money while still giving back.
“It’s sort of a joke, but if we take on twice the amount of projects a regular design studio would, we have more bandwidth,” said Manos, who graduated from Art Center’s Media Design Practices program in 2012.
Class shot of the TEDx Art Center College of Design Studio. Photo: June Korea.
Orange will mix with red this summer when the student-driven TEDx Art Center College of Design conference takes over the Hillside Campus on Saturday, June 9 to explore the event’s theme: “Design a ________ for Social Impact.” The “blank” in that title is a call-to-action designed to inspire conference attendees to come up with their own idea for how to effect positive change in the world.
Also on hand to inspire attendees will be an impressive lineup of speakers, including Doug Powell, national president of AIGA and the individual spearheading that association’s Design for Good initiative; and Cameron Tonkinwise, chair of Design Thinking and Sustainability at Parsons The New School School for Design, whose current research is exploring design-enabled sharing of resources. And for something completely different, Art Center Product Design alumnus and KILLSPENCER founder Spencer Nikosey has been tapped to provide the day’s musical entertainment.
Graduate student work will be on display at 4 Hours Solid on April 18. Photo: Four Eyes Photography.
U.S. News & World Report has released its annual Best Grad Schools rankings, and we’re proud to report that Art Center made quite a splash in its Fine Arts Schools list.
According to U.S. News, these rankings were based on the result of a peer assesment survey—art school deans and other top art school academics were asked to nominate up to 10 programs noted for their excellence in each specialty, with the schools receiving the most nominations being listed.
Nikolai Cornell MDP 04 with his Infiniti Interactive Mirrors. Faculty member Phil van Allen consulted on this project.
With recent forecasts predicting that Apple will sell as many as 66 million units of their latest iteration of the iPad this year, its safe to say that what the Cupertino company dubbed as the “post-PC era” is quickly becoming a reality. But the shift from personal computers to tablets is just one aspect of a digital interactive future still being written.
This coming Fall Term, as part of the College’s Create Change initiative, Art Center will launch a new undergraduate Interaction Design degree program, in which students—whether designing a mobile app or a gestural interface for an exhibition—will learn to think deeply about the user’s experience, apply technology creatively and invent new approaches to interaction and design.
We recently sat down with Interaction Design founding faculty members Brian Boyl (Graphic Design, Integrated Studies, Product Design), Philip van Allen (Graduate Media Design) and Jeffrey Higashi (Product Design), who have been busy establishing the framework for the Department’s curriculum in anticipation of the arrival of the new department’s chair. An international search is now underway and an announcement is expected in June.
Dotted Line: Can you describe the academic interaction design landscape and how Art Center’s new program will stand out?
Art Center faculty Brian Boyl. Photo: Steven A. Heller/Art Center College of Design.
Brian Boyl: There are several graduate programs in interaction design in the United States—Illinois Institute of Technology, New York Univeristy and Carnegie Mellon to name a few—but there aren’t a lot of accredited undergraduate programs. We’d be one of the first undergraduate programs to be launched and absolutely the first to be launched in Southern California. That’s exciting. What we’re doing is looking at the core strengths of Art Center. We think the best move in creating this program is to make sure it strongly integrates with our other departments and channels their strengths.
Phil van Allen: Interaction design is by its very nature collaborative, so the idea is to build a strong program that stands on its own but that also has a kind of permeability. For example, we’ve discussed that students in Interaction Design will take Graphic Design and Product Design courses, because those two disciplines are very central to interaction design. Our students will need to have an exceptional foundation of disciplines to be exceptional interaction designers. And then there’s the core of interaction design itself, which they will have to become experts in.
Alumnus Jonathan Jarvis GMD '09 speaking to the Fall 2011 graduates. Photo: John Dlugolecki.
At last month’s Fall 2011 graduation ceremony, Graduate Media Design alumnus Jonathan Jarvis GMD ’09 received Art Center’s prestigious Young Alumni Innovator Award for his innovative professional and creative work.
While at Art Center, Jarvis made a splash with The Crisis of Credit Visualized, a video he created which entertainingly explained the nuts and bolts behind the economic crisis of 2008 using easy-to-understand language and engaging imagery. The video became an Internet sensation and has been viewed millions of times since Jarvis first placed it online.
Just one week after graduating, Jarvis was hired by Google’s Creative Lab unit as one of the original Google Five. Currently a designer for the company, he has worked on several high profile projects for the search giant, including Androidify, the YouTube Symphony and a Google-powered love story that ran during the Super Bowl.
In addition to receiving the Young Alumni Innovator Award, Jarvis also delivered the evening’s commencement address to the Fall 2011 graduates, during which he elaborated both on The Crisis of Credit Visualized and what he took away from his Art Center experience. Here are highlights from his speech:
On lessons learned at Art Center:
“As you think about the road ahead, you’ll no doubt feel many things. I remember when I graduated from the Master’s program here a little less than three years ago, I was sitting where all of you are today, thinking about that road. I’ve been asked to tell you my story today, and how circumstances allowed me a brief glimpse of that road before I was ready to walk it. At least I thought that I wasn’t ready to walk it. But my time at Art Center had done something to me, something that made me ready. I can’t tell you exactly how it happened, or precisely when it occurred, but it did. I’m sure of it. The challenges you faced here, both personal and academic, and the ideas that you saturated in, have had a deep impact on you, deeper than you realize right now. You may not see it now, but it might manifest in an unconscious manner, like a muscle memory you’ve forgotten you developed. Something inside of you has changed, and you’ve grown more than you’ve recognized.”
On what inspired The Crisis of Credit Visualized:
“I had some studio space down at South Campus that I called the bunker because it had no windows and really thick concrete walls. I was sitting in the bunker, listening to NPR and I heard that Lehman Brothers, one of the biggest banks in the country, had just gone bankrupt. I also heard the term “subprime mortgage” for the 500th time, and I still didn’t know what that meant. So instead of working on my master’s thesis, I thought that it was the perfect time to learn what a subprime mortgage was. And I quickly discovered that to learn what a subprime mortgage was, you need to learn what a prime mortgage is. And to learn what that is, you need to understand defaulting and bankruptcy and so on. And while I was learning about all of this, a strange thing happened to me. I became fascinated.”
On the power of design:
“I started reading and watching everything available about the credit crisis. And surprisingly, for something that was so relevant, there was no basic introduction for someone who wasn’t versed in finance. Then I had this realization that, as a designer, I had the ability to turn around and explain everything I just learned to someone who, just like myself a few weeks ago, didn’t know anything about finance. And this was an amazing feeling. It was the first time that I personally realized the power of design. And it was also my first realization that what I had been learning in school was actually applicable to the world at large.”
On going viral:
“In my sixth and final term and I wanted to make a short film about the credit crisis in a very simple way. So I said to myself that I would work really hard for one week, crank the video out, it would be out of my system, and I would move on. About four weeks later, it was starting to shape up, but it was still far from what I felt was ready. I had already sunk almost half of the semester into making this film and I had to do something quick, so I threw together a website. I put the film on it, and I called it The Crisis of Credit. I sent it to my professors, some friends and a few blogs. Surprisingly they watched it. And they started watching it a lot. And then more people watched it, and started to share it. Before I knew it, it had been viewed millions of times. And I couldn’t believe it. The response was far bigger than anything I had ever imagined. Back when ‘viral’ was still a cool word, my film was going viral. And it was all because I had made something I just wanted to watch myself when I started this process.”
On glimpsing life after school:
“I suddenly started getting lots of email and my phone would ring with unidentified numbers. I was getting a lot of attention, and I loved it at first. And then everybody wanted to know what my agenda was. They wanted to know my design philosophy. What did I plan to do next? Everyone started making demands on my time. I was forced to talk to the world outside of school and to find myself as a designer before I felt ready to define myself to anybody. Even myself. I couldn’t handle it. But somehow, I did. That muscle memory kicked in. I somehow responded to all the emails. I somehow answered all the questions. And somehow said what I wanted to do without sounding completely stupid.”
A research sketch by Jarvis for his "Crisis of Credit Visualized" video.
On the next move:
“The next thing I knew I was at the finish line. It was graduation day and I thought, wait a second, what’s going on? Wasn’t everything supposed to be sorted out by now? Wasn’t I supposed to have a job? Wasn’t the next move supposed to be clear? I just managed to get through this crazy situation and I thought that meant that I was ready. But I was sitting there, and I certainly didn’t feel ready. I spent most of graduation day wondering when do you feel ready? And it was about a week later and I was on the phone with a man named Andy [Berndt] from Google. He’d seen the video and he was telling me about a new group that he was putting together in New York to find new ways to use Google and YouTube and Chrome. I told him it sounded fascinating, but that I wasn’t sure that I was ready. And then I immediately thought to myself, what are you doing? You just told a prospective employer that you don’t feel ready for the job! And then he said to me, ‘Nobody ever feels ready. But if the spaceship lands in your backyard and the door opens, you get in.’ So I got in.”
On not being ready:
“Over the past three years I’ve been on a team that’s found ways to use YouTube to let people anywhere in the world audition to play with the London Symphony Orchestra, that’s used only Google Search to tell a love story during the Super Bowl, and that’s visually redesigned all of Google. I’m on a team that every day asks me to do things that I don’t feel ready to do. And all of you will be asked to do the same. Because you are going to go on to do things that have never been done before. On your road ahead, you will build new types of products that have never been built before. You will work in industries that did not even exist when you started here. One of you may even go on to create an entirely new industry. And you’re never going to be ready for that.”
Art Center Alumni Awards, which provide the College an opportunity to publicly recognize the talent, service and design influence of our alumni, were also bestowed uponLou DanzigerADVT ’48 for a lifetime of professional and creative achievement andWendy McNaughton FINE ’99 for realized humanitarian design impact. See all the award winners and the Fall 2011 graduation ceremony in it’s entirety here.
As we return from break we thought it would be a good time to check in on what is going on with Art Center alumni, students and faculty.
The Williamson Gallery’s current exhibition, Worlds was featured in The Los Angeles Times. Haven’t seen it yet? You’re in luck. The exhibition has been extended through January 29, 2012.
Art Center was well represented in the December issue of THE Pasadena Foothills Magazine. The magazine’s cover story, 50 Creative People 2011, featured President Lorne Buchman and recognized faculty and staff members Mariana Amatullo, Dan Gottlieb, Penny Herscovitch, Karen Hofmann, Stephen Nowlin and Geoff Wardle; student Holly Wren Hofgaarden; and alumni Edgar Arceneaux, Dan Goods and Steve Roden. The issue can be read here.
Student Maria Meehan received a 2011 Bill Bernbach Scholarship, earning herself $5,000 to put towards tuition. The scholarships are made possible through the Bill Bernbach Diversity Scholarship Fund, established in 1998 by DDB Worldwide to provide financial assistance to creatively talented, culturally diverse students seeking an education in copywriting, art direction and design.
Jayne Vidheecharoen demonstrating her Portals project
Media Design student Jayne Vidheecharoen, whom we’ve covered previously, is still creating an Internet buzz around her Portals alternate reality project, funded by Kickstarter. We found her project covered here, here, here, here, here, here, here and here.
Transportation Design Chair Stewart Reed participated as a jury member for The Michelin Challenge Design. The jury made final selections based on the theme, “City 2046: Art, Life and Ingenuity.” More than 200 projects, submitted by more than 1,700 registrants representing 88 countries, were reviewed. The jury selected the work of 27 participants for display at the 2012 North American International Auto Show (NAIAS) in Detroit.
Alumnus Christopher Chapman, formerly with BMW, was hired as chief designer of the Hyundai Design Center in Irvine, California.
Alumnus Eric Tu, co-founder and creative talent curator at F360, a studio with offices in New York, Los Angeles and San Francisco, was interviewed by Studio Daily.
Alumnus Matt Cunningham’s role as designer of the interior train car shots for the thriller “Source Code” was explored in the Aiken Standard.
Earlier this year, Art Center College of Design launched Create Change, our strategic plan for becoming the preeminent college of art and design in the 21st century.
With Fall graduation events set for tomorrow and the winter break nearly upon us, we felt it was the perfect time to sit down with Art Center College of Design President Lorne M. Buchman to hear his thoughts on the past year, get an update on the strategic plan and find out what’s in store for the coming year.
Dotted Line: Looking back at the past year, what are your first thoughts?
Lorne M. Buchman: I’d like to begin by expressing how deeply gratified I am by all that we’ve accomplished. This has been a banner year for Art Center. We’ve seen record enrollment of talented and gifted students, we launched our strategic plan and we are set to begin new degree programs in Fall 2012. We’re closing in on the purchase of the post office property adjacent to South Campus, a facility for which we’ve raised significant funds to purchase. We’ve built the Board and we’ve recruited some dynamic new faculty. We are connecting with alumni the world over. We’ve offered some fabulous new courses and we’ve made significant strides in acquiring new technology and equipment for our students. I could go on and on. It’s been remarkable. And all of this doesn’t happen by accident. The driving force of our success is the focused and diligent work of our trustees, faculty and staff. We should recognize with much gratitude the quality of this extraordinary community.
More questions with President Lorne M. Buchman after the jump.
Art Center’s Media Design Program is ringing in the season with Cheers, a student work-in-progress show featuring thesis projects, concept year individual projects and development year installations.
The show takes place next Friday, December 16, 4:30-6:30 p.m. in South Campus‘ Wind Tunnel Gallery. No RSVP is necessary; just be prepared to “see, eat, drink and be merry.”
Interested in learning more? Read previous stories on Art Center’s Media Design Program.
What changes are in store for the ubiquitous smartphone? Rumors swirling around the Internet suggest Apple’s new CEO Tim Cook will unveil everything from a larger screen size to voice control software to compatibility with the latest LTE networks.
Regardless of what surprises emerge from Cupertino during today’s event, one things for certain: people will notice.
What are you hoping to see from Apple today?
And for those of you who can’t wait for today’s announcement, there’s a video after the break to keep you busy until 10 a.m. rolls around.
