Category Archives: Public Programs

Product Design faculty member Krystina Castella on the serious business of designing for play

KONICA MINOLTA DIGITAL CAMERAIf there is a fountain of youth, full-time faculty member Krystina Castella may have discovered it. Castella, whose youthful appearance and intense enthusiasm for everything she does belies her years of experience, has been teaching at ArtCenter 25 years, the last 12 of them full time.

A Product Design faculty member, she also leads sponsored projects and Designmatters Transdisciplinary Studios (TDS). Additionally, she teaches business classes in the Humanities and Sciences department, materials classes in the Integrated Studies department, classes about the manufacturing and licensing process for ArtCenter at Night and a t-shirt start-up class for the ArtCenter for Teens program.

A graduate of RISD’s Industrial Design program, Castella also studied cognitive developmental psychology and cultural anthropology with a focus on children’s culture at UCLA. Which leads us to the one thread that has been constant in her lengthy professional career—her work’s focus is often centered on creating and designing for kids.

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Classing up 1111 South Arroyo Parkway: Goodbye ’80s corporate office. Hello 21st-century atelier.

Faculty Deni Wohlgenuth teaches on the first day of class. Photo: Chuck Spangler

Faculty Deni Wohlgenuth teaches on the first day of class. Photo: Chuck Spangler

Take the 110 Freeway all the way to Pasadena and just try not to notice ArtCenter College of Design.

The College’s recently purchased six-story building at 1111 South Arroyo Parkway has undergone a makeover—its stucco exterior has been painted black and large “ArtCenter” logos adorn each side of its wraparound mirrored curtain wall—arguably giving the College its greatest public visibility in history.

But it’s what’s going on inside that structure that’s really impressive.

The beginning of the Fall term last week brought with it the arrival of hundreds of students to the building, all of whom are taking courses in the recently reimagined sixth floor of the building.

And what a reimagining it is. Continue reading

ArtCenter at Night’s creative entrepreneurs deliver the ultimate roadmap to success

JR Curley (left) and Jonas Kulikauskas co-teach Creative Intelligence at ArtCenter at Night.

JR Curley (left) and Jonas Kulikauskas co-teach Creative Intelligence at ArtCenter at Night.

“Let’s say you’re a designer and you want to make the new logo for a company a blue flower,” says artist, designer and ArtCenter at Night instructor Jonas Kulikauskas, throwing out a hypothetical scenario to explain what students enrolled in this Fall term’s upcoming Creative Intelligence course will be learning. “Okay, but why blue? And why a flower? Those decisions need to have a business rationale.”

Kulikauskas co-teaches Creative Intelligence with JR Curley, the creative director and founder of brand and strategy firm Panagram. The two worked together at multinational professional services firm PricewaterhouseCoopers, where Curley was the overall leader of a national creative team of more than 100 employees and Kulikauskas was a leader on said team.

Together, the two have a bevy of experience explaining the business rationale behind their decisions. “We worked in a company with 40,000 corporate types,” says Kulikauskas about their internal clients. “They didn’t know how to speak our language. We had to speak their language.”

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Making experience is make-or-break for designers, says Art Center at Night instructor Jesse Ellico

Aerospace engineer Jesse Ellico teaches industrial design modeling at Art Center at Night.

“I get to fly airplanes and blow things up,” says Jesse Ellico, an aerospace engineer for Orbital ATK, when asked to describe his job. “It’s a little boy’s dream.”

The first thing Ellico tells students enrolled in his seven-week Introduction to Industrial Design Modeling workshop at Art Center at Night (ACN) is that they’re “going to make stuff and have fun.”

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Artist Frederika Roeder explores “the shimmering luminosity of it all” with Art Center at Night

Artist Frederika with her work Nightfog from her 2012 "Fog Series." Photo: Chuck Spangler

Artist Frederika Roeder with her work Nightfog from her 2012 “Fog Series.” Photo: Chuck Spangler

What kinds of students enroll in Art Center at Night (ACN), Art Center’s continuing studies program? Everybody from recent high school graduates to mid-career professionals to more experienced individuals pursuing new creative passions.

One student who took full advantage of ACN’s opportunities is artist Frederika Roeder, a California native whose work reflects the wide vistas, horizons and expanses of the Golden State. She uses mixed media—including acrylic, gels, resin and molding paste—to explore what she calls “the shimmering luminosity of it all.”

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Your iPad or mine? Tablet design skills boost business

Terry Scott's iPad design

An immersive and provocative IPad experience designed by Pacific Life Insurance Senior Designer Terry Scott

Successful business owners know that the only way to reach target customers is to find them where they live. Digitally that is. Above all, this means speaking to consumers with content tailored to the platform of their choice. Just ask Pacific Life Insurance in Newport Beach. After the firm’s Senior Designer Terry Scott completed an iPad class through Art Center at Night, he convinced Pacific Life’s leadership to enroll the entire design team in the same class the next term so they are equipped with the latest developments in iPad design in preparation for the the company’s upcoming migration from print to tablet-based promotional materials.

Businesses and organizations are increasingly relying on iPad friendly formats to produce magazines, brochures and other key business tools. With 200 million iPads in circulation, the switch is vital to stay relevant to our evolving culture of visual learners.

Carla Barr has been Art Center’s expert faculty member on all things iPad since the introduction of the popular device in 2010. Barr’s Art Center at Night class is geared towards designers with established careers who are either interested in learning new technology or need to boost their skill set for their current gig. Her course covers three complex steps: concept, design and interactive build.

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Critical Faculties: Meet Art Center’s 2014 Faculty Enrichment Grant recipients

"January, Julia F. Parker, Yosemite Visitors Center" Photo by Jonas Kulikauskas.

“January, Julia F. Parker, Yosemite Visitors Center”
Photo by Jonas Kulikauskas.

Providing a top notch education in art and design requires an intricate ecosystem comprised of state of the art facilities, a driven and talented student body and, perhaps most of all, a broad body of skilled faculty members committed to engaging students and their own creative and professional practices in equal measure.

It’s no accident that Art Center’s faculty is comprised of working artists and designers, many of whom are game changing iconoclasts and leading innovators in their fields. In addition to being steeped in the most up-to-date best practices in any given field, Art Center’s faculty members offer incentive to students to continue pursuing their creative dreams.

But maintaining dual careers requires a surplus of passion and resources, both temporal and financial. To that end, Art Center’s Faculty Council has has marshaled funds to help out with the latter in the form of its annual Faculty Enrichment Grant program, which distributes up to $40,000 to faculty members actively pursuing projects “related to creative or professional development.”

Last month, the Council announced the seven recipients of its 2014 Faculty Enrichment Grants. Each will receive an award of up to $5000 to support their work outside of the classroom. The Dotted Line reached out to each of the seven recipients to learn more about their award winning projects. Here’s what we learned:

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Talk to the brand: A scholarship recipient says goodbye to Brandcamp

Sidney Li presents at Brandcamp

Sidney Li presents at Brandcamp

Art Center interviewed a young designer transitioning from high school to college before, during, and after attending a Summer Intensive at Art Center’s Saturday High. This interview is the third and final posting in this series.

For four weeks in July, soon-to-be Art Center undergrad Sydney Li has been swimming in the creative waters of Brandcamp, Saturday High’s Summer Intensive focusing on Advertising and Graphic Design. She was able to attend without financial concern thanks to scholarship support from the Richard and Jean Coyne Family Foundation.

We caught up with her one last time at the end of Brandcamp, just as she was coming up for air.

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Summer 2014: Countdown to commencement!

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Getting ready for Grad Show. Photo: Lucia Loiso

The computer labs are packed. The shops are humming at all hours. Visitors from sponsoring companies and organizations are streaming through campus to attend final presentations. And the Student Gallery is full of projects in and out of the coveted space. These telltale sights and sounds can only mean one thing at Art Center: Week 14 has arrived.

The state of the campus is a visual reminder of the frenetic energy generated by Art Center students sprinting toward finals. The end of the term is here; and for 111 students, this week marks their last. Saturday evening, after countless all-nighters, critiques, finals, internships and hopefully some fun, 100 undergraduate and 11 graduate students will be awarded their degrees. As we count down to commencement, we celebrate these creative and talented individuals who are about to take on the world and honor the great teachers who have guided the way. Here’s the lowdown for the week.

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Not sure what type of design to study? Sample them all in Andrew Hall’s Design 360

Artist and ACN instructor Andrew Hall in his studio. Courtesy of the artist.

Artist and ACN instructor Andrew Hall in his studio. Courtesy of the artist.

For the past four years, artist Andrew Hall has taught Design 360 at Art Center at Night (ACN), Art Center’s continuing studies program. Design 360 gives students a whirlwind tour of many of the major disciplines offered at the College, including: advertising, graphic design, filmmaking, illustration, product design and transportation design.

In the class, he asks his students to imagine a product that “protects something” which can be “something obvious like safety goggles” or something more abstract “like a camera, which protects memories.” Then, for the next 12 weeks, students give their product the full treatment—designing everything for it from a logo to a storyboard for a 30-second commercial—and then present it to the class, complete with drawings that show their process. “The presentation teaches the importance of really owning your concept.”

Hall finds the diversity of his students particularly inspiring—some take Design 360 when they’re at a point in their career where “they’re just treading water and need to make a big decision” while others treat the course as a philosophical journey. “Some of them come up with solutions far more cerebral and spiritual than a product you can hold in your hand.” Continue reading