Photo by Andrew D. Bernstein, from Journey to the Ring
Like many of the professional athletes he captures on film, Photography and Imaging alumnus Andrew Bernstein is recognized as an all-star in his respective field. As NBA Senior Official Photographer and NBA Photos Senior Director, Bernstein’s photography has appeared on thousands of magazine covers around the world.
What’s different about Bernstein’s work is the unique personal rapport that he’s developed with the athletes he shoots, allowing him exclusive access to behind-the-scenes moments. His work has been exhibited in solo shows around the country, including a 20-year retrospective of his work in 2004. Bernstein is among just four photographers whose work was selected for permanent exhibit in the Naismith Memorial Basketball Hall of Fame. He was also instrumental in the development and use of the multiple-camera Flash Wizard II system, which revolutionized indoor sports action photography. His most recent book, Journey To The Ring: Behind the Scenes With The 2010 NBA Champion Lakers, written by Lakers coach Phil Jackson, chronicles the team’s season leading up to the championship.
Just in time for the NBA playoffs, we caught up with Bernstein to talk to him about basketball, photography and everything in between.
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Dotted Line: Tell us about what you do.
Bernstein: I am the team photographer for the NBA’s two local teams, the Lakers and Clippers. I travel with the teams and cover all the major NBA events—Olympic Games, USA Basketball, WNBA, All-Star Games, Finals. As a senior director, I oversee various team photographers, mostly in the Western Conference. With my boss, the VP of NBA photos, we manage photography throughout the league.
I started working as a freelance photographer for the NBA in 1983. That year’s NBA All-Star Game was my first assignment. I continued freelancing for them and in 1986, helped create the position of official NBA photographer. It was a contract position, and I continued that in that manner until I became an employee of the NBA.
I’ve worked as the team photographer for basically every team and every venue in L.A. since then. I was the Dodgers team photographer from ’84 to ’95. And I’ve become the director of photography for AEG’s two main facilities, the Nokia Theater and Staples Center. I have a crew of five or six people, depending on what’s going on that time of year. We’re responsible for photographing every event in these venues, sporting or otherwise. In addition, I’ve been fortunate to run a successful business, Andrew D. Bernstein and Associates Photography, Inc.
Dotted Line: Which sport do you enjoy photographing the most? Is there one that’s more difficult to capture?
Bernstein: I’ve shot every sport known to man. Baseball was very tedious and challenging because of the boredom factor— sometimes you can go an entire game without really getting a great picture.
When you shoot a hockey or football or a basketball game, though, something’s always happening. It makes it fun to shoot. I love shooting football—I shot UCLA football for five years, and shot the Raiders and Rams when they were in L.A. Hockey is probably the hardest to photograph, because we’re physically limited to where we’re allowed to position ourselves and shoot—we have to shoot through a little hole cut in the boards beside the rink. Not to mention, it’s very fast moving, with players coming toward and away from you at a fast speed. It can get crazy.
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