Last October, Art Center formed an alliance with the newly relaunched Myspace platform, which had reinvented itself as a social network for creative types. Myspace’s elegant interface seemed custom designed for the Art Center community, with each user profile centered around a portfolio of images and videos that comprise the user’s identity by showcasing the evolution of imagination and innovation. In other words, if Mark Zuckerberg had been a student at Art Center, not Harvard, Facebook might have looked a lot like the current iteration of Myspace.
Because Art Center is known for its students’ enterprise and productivity, that creative rigor became the focal point for this partnership. To illustrate this dedication, we recruited four students from four different disciplines (Product Design, Graphic Design, Illustration and Film) and asked them to document their creative process over the course of the term as they complete a project. The results were as inspiring as they were fascinating, providing a panoramic view of the geyser of creativity that is Art Center.